7. Our public relations support team helps position our global network and prestigious brand as the voice of
luxury real estate. Property listings that have international relevance, historical significance or uniqueness
can be submitted for consideration in the many global exposure vehicles our brand has relationships with.
24. DISTRIBTION
Sotheby’s Art & Home is the literary collaboration
presented by the Sotheby’s International Realty brand
and Sotheby’s. This stunning large format magazine
enriches readers with sophisticated content related to
the art and real estate worlds.
50,000
AUCTION CLIENTS
GLOBAL SOTHEBY’S OFFICES
AUCTIONS
Editor's Notes
With nearly 100% of potential homebuyers beginning their home search online, our listing distribution initiative creates a multitude of opportunities for these online consumers to find the seller’s home. Our listing distribution partner, ListHub, also provides comprehensive reports that outline property views and inquiries. This information fosters increased communication between the agent and the seller.
A formula of successful marketing includes reach and frequency. Our media partners have been carefully chosen based on their ability to effectively deliver reach, frequency, as well as distribution.
The core of our media strategy positions property photography front and center on multiple digital platforms in order to engage the online consumer. The cumulative effect of our brand marketing on nytimes.com, WallStreetJournal.com, telegraph.co.uk, Architecturaldigest.com, hongkongtatler.com and PropGoLuxury.com positions our media plan to deliver an estimated 800 million impressions in 2014.
The seller benefits because the interactive imagery is designed to get the consumer to take action and creates opportunities for the individual to discover the seller’s home on SothebysRealty.com. Additional benefits are:
• Creating global connections
• Channeling our brand to our partners’ loyal followers
• Positioning our properties in as many engaging ways as possible
(Supplemental information can be found in the Anthology Chapter entitled “Global Media.” For detailed information about our partnership with each of our Global Media Partners and the features of each relationship, review each of the additional chapters found in Anthology. All of the features from all of our partnerships create unrivaled benefits of unique and targeted exposure for your clients.)