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@ISOCIALFANZ
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
@ISOCIALFANZ
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
@ISOCIALFANZ
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
PAGER WEARING
MILLENNIAL
TRAVELED TO 74
COUNTRIES
TICKETS SOLD OUT IN 48 HOURS
@ISOCIALFANZ
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
SOCIAL MEDIA WILL NEVER FIX STUPID
OR STOP BAD PEOPLE FROM DOING BAD
THINGS LEVERAGING ACCESS & REACH!
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
TODAY’S CONSUMERS CRAVE UNIQUE
EXCLUSIVE EXPERIENCES
NOBODY WANTS ANOTHER APP
@ISOCIALFANZ
GIVE THEM WHAT THEY WANT!
HOW THEY WANT IT!
GO TO WHERE YOUR CUSTOMERS ARE
@ISOCIALFANZ
BUT LET THEM DO WHAT YOU HIRED
THEM FOR…
HIRE THE BEST
@ISOCIALFANZ
VIDEO - VIDEO - VIDEO
TELL A STORY - DOCUMENT THE EXPERIENCE
@ISOCIALFANZ
FEAR OF MISSING OUT!
GO BIG OR GO HOME (EMOTIONAL MARKETING)
@ISOCIALFANZ
95% OF TICKETS SOLD IN FIRST 24 HOURS
INFLUENCER MARKETING
LEVERAGE INFLUENCERS WITH DIVERSE AUDIENCES!
PAID KENDAL JENNER 250K
ALL OTHERS PAID LESS THAN 20K
@ISOCIALFANZ
KEEP IT SIMPLE STUPID!
INFLUENCER CONTENT: STRATEGIC + ORGANIC
63 INFLUENCERS POSTED ORANGE TILE SIMULTANEOUSLY!
@ISOCIALFANZ
SOCIAL MEDIA
GREAT POWER TO SELL TICKETS!
GREAT POWER TO AMPLIFY THE HOT MESS!
@ISOCIALFANZ
TRUST THROUGH COLLABORATION AND
INFLUENCERS ENABLES SCALE
EVERY BUSINESS IS IN THE BUSINESS OF TRUST
TRANSPARENCY & ACCESS
DON’T HAVE OFF SWITCHES
DEFINE SUCCESS & A PLAN IF YOU FAIL
@ISOCIALFANZ
Fyre Festival: 10 Marketing Lessons From Netflix & Hulu Documentaries
FYRE THE EXCEPTION
• CREATE EXPERIENCES YOU CAN DELIVER ON
• INFLUENCER TRANSPARENCY & AUTHENTICITY
• NANO + MICRO + MACRO INFLUENCERS > CELEBRITY
• KNOW RISKS VS REWARDS OF EMOTIONAL MARKETING
TRIGGERS
• SIMPLE CTA WITH VIDEO WORKS
• TO INNOVATE YOU MUST GO BIG BUT YOU MUST PLAN
IN CASE YOU MUST GO HOME!
• TODAY’S CONSUMERS ARE SMART DON’T CREATE
CONTENT OR DOCUMENTARIES CALLING THEM STUPID!
@ISOCIALFANZ
POWER OF SOCIAL
MEDIA CONNECTING
GOOD PEOPLE TO
HELP GOOD PEOPLE!
RAISED 220K
EXUMA POINT
VIA GOFUNDME
BRIAN@ISOCIALFANZ.COM
ISOCIALFANZ.COM

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