Keynote from Social Media Day San Diego. Focus of this presentation was to educate the audience on the changing mindset needed to embrace influencer marketing. Who influences us has drastically changed which is why we must change our mindset before we leverage influencer tools and data. Shared some examples of my life as an influencer as well as some of my favorite tools and stats about the power of influencer marketing, video and live streaming.

1. Social Media Day San Diego
Influencer Marketing: How To Discover
The Girl Next Door
& Think Like An Influencer!
Brian Fanzo
@iSocialFanz
www.isocialfanz.com

2. 92% OF CONSUMERS TRUST
ONLINE RECOMMENDATIONS FROM
PEOPLE THEY KNOW.
Nielsen

3. BRAND ADVOCATES ARE 70% MORE LIKELY
TO BE SEEN AS A GOOD SOURCE OF
INFORMATION BY PEOPLE AROUND THEM.
Nielsen

4. THIS IS NOT NEW!

5. How We As Consumers
Shop
Build Relationships
Communicate
IS NEW!

6. If I had social media and
posted on Facebook asking
my friends what they wanted,
they would have tweeted,
snapped & live streamed me
every detail & feature they’ve
ever dreamed of!
- Millennial Henry Ford

7. It’s time to…..
Who influences you?
Who do you ask for recommendations?

9. Today’s Influencers look more like….

11. 81% of US respondents indicated that
friends' social media posts directly
influenced their purchase decision.
Forbes

12. 54% of consumers agree that the smaller
the community, the greater the influence.
Technorati

14. 3 Types of Influencers
Social Amplifier or Celebrity
Subject Matter Expert
Thought Leader

15. NO influencer is the
same!
So why measure &
incentivize everyone the
same way?

16. @iSocialFanz
The amount of influence
someone has isn’t based on the
size of their community rather the
TRUST they have with the
community!

17. My Influencer Journey started in 2013..
• 2013-2015 did 20+ events for brands that I
NEVER got paid for!
• Participated in up to 50 Twitter Chats weekly
learning & telling my story!
• Hosted two twitter chats for 3+ years
#SBizHour & #Cloudtalk
• Host Podcast #SMACtalk
• Been a guest on 40+ podcasts since Jan 2014
• 1800+ Live Streams in last 18 months

18. Top 100 Content Marketing Influencers!

19. N O B R A N D O R E V E N T I S W O R T H L O S I N G T H E
T R U S T O F Y O U R C O M M U N I T Y !

20. The skinny jean company found
the right influencer for their
success but wasn’t the right
FIT for the influencers community!

21. Tools aren’t the problem!
The Tools using them are the problem!

22. Think Like An Influencer!

23. #ShowUcare before you want the
influencer to care!
Target those who influence the
influencer to cut through the noise!

24. Ok NOW WHAT…

25. EVERYONE Wants to Feel Special!
Influencer Marketing is as EASY as:
• Asking your brand advocates to share!
• Allowing an influencer to take over your social accounts!
• Celebrating advocates on brand sites!
• Providing exclusive access to products & features

26. Embrace Your Digital Eyeballs

27. 53% of online adults
use video to research a recent
purchases
40% of millennials say YouTube
Creators understand them better
than their friends!
Forester
YouTube CEO at Vidcon

28. Remember: Nobody ever says when I grow up I want to be an
Influencer!
But, Anyone can be the girl next door!