Looking to grow your business, some reasons to drive business online. Attention all Texas business hear why marketing is going digital and inbound, sales effectiveness and marketing automation keys to success

2. How TechnologyIs
Transforming
Marketing

3. Digital Marketing
Boom
Digital marketing spending
will increase by 14.7% over
the next year.
Source: 2014, Duke Fuqua School of Business
http://www.demandmetric.com/content/content-marketing-infographic

4. Change Drivers
Buyers Controlling Sales Cycle
Technology Improving Buyer’s
Experience
Online Time and Social Exploding

5. Texan Independent
Texas Buyers Like to Do it themselves -
Controlling Sales Cycle
Post it , they’ll find ya!

6. SHARE
Omnichannel
Personalization
Data-driven
Oh yeah,
Content !
TWEET
WATCHSEARCH

7. Buyers prefer
informational
content to ads
80% of business decision makers
prefer to get information in a series of
articles versus an advertisement.
Source: Exact Target
Its why
I exist!

8. Market Driving Demand
for Content Marketing
“57% of a typical purchase decision is
made before a customer even talks to a supplier”
91% of B2B marketers” and 86% of B2C marketers use
content marketing
Source: Content Marketing Institute
Source: Corporate Executive Board
(1,400 B2B customers surveyed across industries)
TOLD
YA!

9. Social UpRising
digital marketing in general by
14.7% over the next year, compared
to a 1.1% decrease in traditional
advertising spending. …social media’s
share of total marketing spending
from 9.9% to 13.5%
Source: 2014, Duke Fuqua School of Business
http://www.demandmetric.com/content/content-marketing-infographic

10. How Big Is Opportunity
Jan 2015 over 18 billion organic
searches US
3 Billion + Internet Users using 4
hours and 25 minutes a day
2 Billion + active social media accounts
Source: WeareSocial.com

11. 2014 year over year improved saw Digital Channels ..lead
the way, with online display advertising, search engine
optimization, mobile and social media
Source: Blog.gleanster.com 2014
http://www.demandmetric.com/content/content-marketing-infographic
Digital Marketing Shift

12. 78% CMOs
think custom content is
the “future of marketing.”
Source: Demand Metric, 2014,
http://www.demandmetric.com/content/content-marketing-infographic

13. Tip #1
Content Marketing allows you to
approach just like Outbound Lead Gen
i.e. Target, Message, Measure,
Nurturee – it’s just less expensive
cost per lead for Inbound marketing
than outbound marketing.
Source: Hubspot, State of Inbound Marketing Report 2014
61% Lower

14. Tip #2 Strategy: Know what your
competitor keywords are that you
need to win; and what are they
missing that you can win

15. Tip #3 Tip: Content Marketing
(blogs, tweets, videos, web
releases, infographics, etc.)
are digital assets, keep
working for you as long as
they are live. On other hand
pay per click ads are done
once the spend is up.

16. 78 CMOs
Source: http://hashtagify.me, March 15, 2015
Highest Twitter
Popularity
Correlations for term
Marketing
Is SEO and
Social Media

17. 77 % CMOs say to
increase revenues
77 % CMO say to
increase lead quality
Source: Blog.gleanster.com 2014
http://www.demandmetric.com/content/content-marketing-infographic
Most Compelling Reasons to Implement Marketing Automation

18. Tip #4 Invest in Marketing
Automation
Integrated
Social
Content

19. iMarketing 2015
pillars

20. Hot Iron SalesServices - Mission
“Mission
We team upto create a better future for companiesby
helpingmarketing and salesteams alignand optimize
their go-to-market programs using technology and the
most effective sales processes anddigitalmarketing
strategiesfor predictablegrowth.

21. Strategy.
Infrastructure.
Market. Campaign.
Sell. Grow.
…with

22. • Brian Fleming founded in 2001
• Sales and Marketing as a Service Consultants– hired fractionally
• Added Sales Outsourcing in 2004
• CRM Services in 2005
• Salesforce.com Specialization 2006
• Expanded into Data and Digital and Marketing Technology Services in
2010
• Added Zoho Consulting in 2012
• 2015 Growing Content Management Offerings
Hot IronSales Services Background

23. • Go-To-Market Consulting and Services
• Digital Marketing and Automation
• Content and Social Marketing and Automation
• SEO, SEM, Keyword Services
• Lead Generation and Consulting
• Sales Transformation and Automation
• Sales and Marketing Effectiveness Services
• Project and Agency Services
Hot IronSales Services

24. Digital Marketing and Marketing
Automation
Point of View

25. Hot Iron’s Marketing Automation Framework
What’s Missing for You?

26. Recent Comments
“Hot Iron Sales Services hasreallymade an impact. Brianhelped us
define and shape our marketing strategies and helped us find our new
markets and assistus building atruly smart, powerful lead engines.
– Director of Marketing, Innowera
“Brian Fleming dida truly incredible job {with our Salesforce.com
implementation} and I thankthe team for their efforts in improving our
business!” -CEO, MidSouth Modular

27. Case Study
Sales results 40% year over year growth
Converted leads from nurturingup over 600%
Grew marketing data base from1250 toover 120,000
Only workingmarketingPay perclick and
eventson leadgen–needed towinorganic
search marketingkeywords
Limitedoutbound saleseffort,sales
processes
Hadno marketingand sales automation
systems
Websitetootechnical
Modernizeall sales, marketingandgo-to-market
programs.
Providedata,contentmarketingand nurturing
campaigns, SEO,SEM,Social Channels, marketing
intelligenceandtools andautomation.
Coach and developteamtoleverageleading
technology drivensolutions fromZoho, Google,
VerticalResponse,AdWordsothermarketing
automationsolutions
OrganicSearchleads yield higherqualityleads
LeadNurturingmust bepersona-driventoraise
conversions – relevancereallymeans
something.
Company: Startupsoftwarecompanyin datamanagementspace
Results
Business Challenges Solutions
Lessons Learned

28. Success Stories At AGlance
Side by side helped Parago move up from #5 in the market to #1 in US in
consumer rebate programs in less than 3 years – built lead gen programs,
territory, sales development, new product development. Valued client for 5
years!
Helped transform the sales playbook and the overall sales organization by
consolidating 28 (many broken) sales processes into 1 for company struggling
with sales change. Helped turn sales around up 3.8% for the year to $370M
prepare and enable for future growth in emerging product lines.
WebMD was conducting over 80 webinars a year with high cost, modest
results. Helped develop better marketing campaigns, automate nurturing
campaigns and the drive the time in half, and cost over 64% and increased
sales last we discussed.

30. HOTIRONSALES.com
brian@hotironsales.com
linkedin.com/company/hot-iron-sales-services
BrianFlemingTX
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