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2015-16 Baylor IMG Sports Marketing (2)

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2015-16 Baylor IMG Sports Marketing (2)

  1. 1. 2015-16 PARTNERSHIP OPPORTUNITIES
  2. 2. BAYLOR IMG SPORTS MARKETING BAYLOR Athletics offers a comprehensive portfolio of multi- media, promotional and on-site sponsorship opportunities » MARKS & LOGOS » OFFICIAL DESIGNATION » SIGNAGE » RADIO » PRINT » DIGITAL & SOCIAL » TICKETS & HOSPITALITY » TELEVISION » ON-SITE ACTIVATION PARTNERSHIP PLATFORMS Brian George, General Manager Baylor IMG Sports Marketing 1500 S University Parks Drive, Waco, TX 76706 Brian.George@img.com
  3. 3. BAYLOR IMG SPORTS MARKETING BAYLOR IMG Sports Marketing develops strategic, customized and integrated sponsorship platforms to compliment our client’s marketing, promotional and sales goals PARTNERSHIP PLATFORMS » Increase Awareness and Exposure Radio, Print, Signage, Television, On-Site Activation, Digital & Social » Authenticate Your Brand & Build Equity Among Fans IP Rights & Official Designation » Drive Retail Traffic IP Rights, Sweepstakes & Promotions » Strengthen Relationships & Reward Employees Tickets, Hospitality & Unique Access Brian George, General Manager Baylor IMG Sports Marketing 1500 S University Parks Drive, Waco, TX 76706 Brian.George@img.com
  4. 4. BAYLOR By The Numbers Source: Scarborough, Waco DMA, 2014, Spring Total (Spring 2013 – Spring 2014) Total of 160,000 current Alumni on record Demographics Over 168,900 fans in the Waco, TX DMA Total enrollment of 16,232 students 46% FEMALE 54% MALE 38% are COLLEGE GRADUATES Target Population: 168,926 49% are EMPLOYED FT 5% are STUDENTS 8% are EMPLOYED PT 70% are HOMEOWNERS HOUSEHOLD INCOME Less than $10,000 12% $10,000 to $29,999 20% $30,000 to $49,999 21% $50,000 to $99,999 30% $100,000 to $249,999 14% $250,000 or More 3%

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