Presentation I created and delivered to the 2010 FOCUS Trend Spotting Luncheon. Useful for those interested in where trends in the fashion industry today originate and how they catch on...

1. TREND Spotting Great Ideas • Building a Viable Product Line • Current Trends • Color & Style for New Lines Brian Hawkins – www.stylexplorers.com

2. TREND SPOTTING That Was Then

3. TREND SPOTTING This is Now

4. TREND SPOTTING This is Now

5. Nostalgia: Comfort from Bygone Eras Renaissance Retro: http://www.stylexplorers.com/site/report/1916 (Franck Sorbier) Baroque Back to the Future: http://www.stylexplorers.com/site/report/1923 (Acrila Furnishings)

6. Popular Culture:Wall Art to Street Smart Street Art: http://www.stylexplorers.com/site/report/1899 (Adidas Momo Y-3) Musical Moods Inspire: http://www.stylexplorers.com/site/report/275 (Mark Ecko)

7. Rough & Ready: Retro Beats Metro Apres Ski Style to Boot: http://www.stylexplorers.com/site/report/1942 (f-troupe) From Foreign Legion to Urban Region: http://www.stylexplorers.com/site/report/1940 (Paladium)

8. New Elegance: Return of the Classics Roman Sculpture: http://latimesblogs.latimes.com/alltherage/2009/10/paris-fashion-week-lanvin-spring-2010.html (Lanvin, AlberElbaz) Greek Goddess: http://www.girlawhirl.com/Runway/Sophia-Kokosalaki-at-Spring-2010-Paris-Fashion-Week.aspx(Sophia-Kokosalaki)

9. Military Mania: The March Continues La Guerre is de Rigeur: http://www.balmain.com/ (Balmain, Christophe Decarnin)

10. Once You Know…What Next Know Before You Go: Create a Business Plan Start with the Consumer “What’s their Pain?” (Needs & Wants) Is there Space in the Marketplace? Great Plans Lead to Investment & Success Network & Build Your Follower Base Listen! Learn! Then Lead!