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How To Choose Your Affiliate Program Wisely!
Affiliate marketing programs have sky-rocketed in popularity in the past few years. As one of the
fastest and easiest ways to start an online home business people are jumping on this wave by
the millions. Affiliate programs offer merchants the opportunity to employ vast armies of sales
people who get paid for the results they achieve.
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The rewards for affiliates can be very good, and the skilled affiliate marketer can earn many
thousands of dollars per month. This win-win situation has led to an explosion in the number of
affiliate programs that are available to affiliate marketers.
With this growth of affiliate opportunities have come many questions, such as: how do you go
about choosing the right affiliate program for you? What qualities should you look for in a
program and which gives you a good chance of making a sustainable income? Below are some
tips that will help you to evaluate affiliate programs, and help you to avoid wasting time and
money.
What Commissions Does the Program Pay?
It is very important that you know how much you can expect to earn from a sale. There is no
point in spending time and money promoting a product that pays very small commissions. You
could end up spending more on marketing than you make on sales. It is probably best to stick
with marketing products with a high commission value, unless you have found a niche market

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where you can sell vast quantities of product, and make substantial commissions on your
volume of sales.
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How Much Traffic is their Website Getting?
Try to discover the amount of traffic the affiliate owner’s website is already receiving. Alexa.com
is a very useful tool for doing this research. If the website is ranked in the top 100,000, the
merchant is getting a good volume of traffic, so it’s possible that there may already be too many
affiliates. If it is ranked below 500,000 it may be no good, or it could be a golden opportunity to
make some real money by becoming one of the first affiliates!
Always research a merchant’s product if their website has a low traffic ranking. It may be a good
idea to buy the product yourself if you can afford it. Otherwise you could do a search to find out
if there are any negative reviews about it on the internet. Be careful who you listen to though
because many people are in the habit of bashing affiliate programs with nothing to really support
their comments. If you find a large amount of negative reviews with little positive ones then it
would probably be a good idea to stay away from that affiliate program.
How Often Are Affiliate Commissions Paid?
Some affiliate programs pay commissions every week; some once a month, others only pay
every quarter. It is important that you know how often you can expect a pay check if you are
going to have financial control over your business. Do you have the financial resources to
continue to market a product if you have to wait a long time before you get paid? It would also
be wise to find out the minimum commission that you have to earn before you get paid.
Does The Affiliate Program Use Tracking Cookies?

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Many customers do not buy on their first visit to a merchant’s website. It is important therefore
that the merchant uses cookies for their affiliate program, so that you get credit if the customer
returns and buys at a later date. Check out how long the cookies last. The longer the cookies
lasts; the better the chances of you getting paid!
Does the Affiliate Program Pay on Subsequent Sales?
Some programs will only pay commission on sales that come through customers visiting their
site via a direct link from your site. They pay you nothing for any subsequent purchases that the
customer makes if they visit the merchants site directly. It is important that you get paid no
matter what route the customer returns by if you are to build a sustainable affiliate business.
What Marketing Resources Does the Affiliate Program Offer?
Look at the type and quality of the marketing resources that they provide. Do they provide
articles, advertisements, or other content that you can use to put on your site? Do they provide
free guides, special offers, free viral e-books, or product samples that you can send to your list?
If the marketing material they provide is good then it is likely that the business will provide good
support for their affiliates.
Finding the right affiliate program for you can be tough to do. The best advice is to do your own
research, follow the advice above, and listen to your instincts. Use the above questions as an
aid to finding an affiliate program that enables you to reach your financial goals. You never
know… You might just strike affiliate marketing gold!
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