1. tmb the marketing bureau ltd
marketing media & corporate communications consultants
training & development
skills + effort x attitude = performance
Sales, Marketing & Corporate Communications
Training & Development Portfolio

2. 2 | P a g e
welcome to the marketing bureau ltd 3
training & development services 4
so what? now what?
post training interventions
7
off site retreat
design & facilitation
8
executive coaching 9
trainer/facilitator
brian h meredith
10
the marketing bureau difference 11
our clients 13
how we do business 15
contact us 16
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Welcome to The Marketing Bureau Ltd., one of New Zealand’s
leading marketing consulting and training firms.
Established almost 20 years ago, we have helped many
organisations, in both the private and public sectors, to optimise
their performance through consulting and/or training &
development interventions.
This document introduces the areas of skills and expertise around
which we can develop and implement customised training and
development solutions for client organisations of every size, shape
and type.
Our simple formula is:
skills + attitude x effort = performance
We bring this formula to bear on the interventions we offer
We bring it bear in the manner in which we conduct those
interventions
We deliver this formula in the outcomes that we achieve
We do not aspire to be the cheapest
We do aspire to be the best. From our clients perspective
We do not strive to win more assignments than any other provider
We do strive to win assignments where we are confident we can
make a difference to the client’s business or organisation
We endeavour to work only with clients who understand and
appreciate our approach – because the approach works for them
We would be pleased to have it work for you
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welcome to
the marketing bureau ltd

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Our clients consistently tell us that the training we develop and
implement for them is the best that they have experienced – in any
field of training. (Thank you!)
We should stress that all training interventions undertaken for
Clients are highly customised to their carefully diagnosed needs
We do not deliver off-the-shelf training programmes
Our interventions range from the design & implementation of a
single Workshop through to the design, development,
implementation, monitoring & management of a client
organisation’s entire sales, marketing, media and corporate
communications Training Strategy and Plan
The following pages detail the spheres of skills training &
development in which we are active. The precise nature of any
intervention by us, on behalf of a client, is dependent on that
client’s needs
Under each topic, the delivery mechanisms can include:
 workshops
 seminars
 coaching
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services

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 mentoring
 or any combination
We are skilled and equipped to work at any level in an
organisation, from the senior management team to frontline staff.
Additionally, we can develop and implement programmes that
offer one-2-one interventions where needed, through to group
workshop programmes where this is the client’s requirement
Training & Development Scope
The following are the overarching subjects, topics and concepts
under which we develop training & development solutions for
clients, based on their carefully diagnosed needs.
Marketing
 The Marketing Concept
 Marketing Management
 Marketing Planning
 Marketing For Non-Marketers
 Services Marketing
 Professional Services Marketing
 Relationship Marketing
 Marketing Communications
 Customer Service
 Customer Relationship Management (CRM)
 Customer Experience Management (CEM)
 Brands & Brand Management
Corporate Communications
 Presentation Skills
Sales
 Sales Skills (All Levels)
 Relationship Selling
 Consultative Selling

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 Sales Team Motivation
 Sales Leadership & Management
Media & Communications
 Media Skills
 Crisis Communications Skills

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Workshop over. Back to the desk. And now what?
We recognise the importance of learning outcomes proving
meaningful back in the workplace. To this end, all Programmes are
designed to provide answers, during the Workshop/s, to the “So
What? Now What?” question.
But we go beyond that.
Pre and Post Course Exercises, Projects or Assignments are a
component of all Programmes and are, of course, designed to
meet the specific needs of a particular Programme for a Particular
Client organisation.
Most effective of all is our 0800 Tutor-On-Call™ service which is
available to all participants on any Programme at no cost for 12
months following their participation.
tmb “so what? now what?”
post training interventions

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Developed for Clients who find the tool of Management Retreats
valuable.
Our Partner team brings decades of experience of planning and
facilitating Retreats and this experience ensures that a Client’s
Retreat is carefully conceived, efficiently planned and
professionally facilitated to ensure high quality, actionable
outcomes.
Most importantly, we help Clients ensure that, whatever the issues
or topics to be addressed at their Retreat, the critical marketing
orientation is never far away from the planning process.
Common Off-Site Retreats include:
 Marketing and/or Sales Planning
 Strategic Planning
 Business Planning
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design & facilitation

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Gone are the days when the word "coach" simply conjured up
images of Saturday sport and high school gyms. In the last 10
years, the business world has seen the emergence of a new breed
of coaches whose mission is to help executives rise to their
potentials, both personally and professionally. Coaching, as distinct
from therapy, which deals largely with unresolved past issues,
helps executives make changes in their present lives in order to
pave the way for brighter futures.
Our executive coaching starts with an intake process that includes
individual assessments and a two-hour interview to set goals.
Coaching sessions thereafter occur approximately once a week
with as much contact between as proves necessary to support you
in reaching your goals.
An executive coach can make all the difference in the world to a
high achieving executive. The coach helps a client keep on his/her
development track by being action-oriented and by supporting
their clients' accomplishments while demanding excellence.
Executive coaching is conducted either face-to-face or by
telephone dependent on the location of the client and/or coach -
we make it easy for busy people to access coaching from anywhere
in the world.
Each coaching conversation is structured to allow some time for
the coach to catch up on your successes of the past week and to
help you focus the agenda for the session. Then, using our
expertise and coaching tool kit, we help you discover options and
possibilities that will work for you. Coaching sessions conclude with
the co-creation of an action plan to support you in moving forward
between coaching sessions. The pace is up to you but wonderful
progress is possible as a result of regular coaching sessions!
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W
e
We are firm in our belief that, for any training intervention to be
fully effective, it cannot be undertaken by a full time, trainer.
Rather, it must be undertaken by a current practitioner of the skills
which are the subject of the training.
It must also be a practitioner who has the breadth and depth of
experience necessary in the deployment of those skills to have
become widely regarded as an expert in their field.
All training design, development and facilitation is undertaken by
Brian H Meredith, our CEO and a Practitioner who is widely
regarded as a leading expert in his field.
Brian began his communications and marketing career over twenty
years ago as a journalist in the UK. He studied to graduate with a
DipCAM (Diploma in Communications, Advertising and Marketing),
a degree equivalent qualification. He also has a Post Graduate
Diploma in Strategic Marketing from The University of California,
Berkeley.
He subsequently took his writing skills (and a few other skills he
thought he had identified!) and put them to use developing a
career with major London and Manchester based advertising and
marketing agencies.
During this period he worked for many international clients
including British Leyland, P&O Group, DAF Trucks, British Airways,
Digital Equipment Corporation and many more.
Prior to coming to New Zealand in 1987, he was a Director of
Saatchi & Saatchi in the UK. and was "Acting" Chief Executive of
the company's $50 million Manchester Agency.
Since arriving in New Zealand he has been General Manager,
Marketing at Television New Zealand, Project Director and
Marketing Consultant to Sir Michael Fay and the 1992 New Zealand
America's Cup Challenge and Joint General Manager at Radio New
Zealand in Auckland.
He established The Marketing Bureau - a Consulting and Training
Practice - in 1992 and has worked with many of New Zealand’s Top
private and public sector organisations.
He is also the Marketing Columnist for NZBusiness magazine, a
visiting lecturer in Marketing, a developer and presenter of
Marketing Short Courses at The University of Auckland Business
School and is in demand as a Keynote Speaker on the Australasian
Conference Circuit.
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brian h meredith

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The Marketing Bureau is a specialist Marketing & Communications
consultancy with a core philosophy revolves around the proven
reality that Marketing is a great deal more than a set of tools,
techniques or facilities.
Marketing is a “state of mind” that must exist in any Organisation,
public service or private sector, if that Organisation is to, in any
truly meaningful or effective way, identify and serve the needs of
its various Stakeholder groups.
It is a “state of mind” that ensures that everything that is done by
that Organisation is done with the Stakeholders’ wants or needs at
the very top of the Organisation’s collective minds.
It is our belief that an Organisation only exists to serve the needs
of its Stakeholders. And that is the only way in which overall
organisational performance is optimised.
This is true of any business or any public service sector. Those
needs must, therefore, be paramount in the “state of mind” of that
Organisation.
In this environment, The Marketing Bureau brings to its work with
its Clients, a dynamic, powerful and effective approach to the
development and implementation of marketing and/or
communication strategies. It brings a focus that will inevitably be
lacking in any single tool service provider (i.e. PR Consultant,
Advertising Agency etc.)
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This is a critical base for any subsequent strategy development or
programme implementation.
The Consulting team at The Marketing Bureau have access to a
whole world of marketing or communications “tools” and employ
them as and when appropriate - either from in-house resource or
external specialist resource, if required.
In addition, a comprehensive skills transfer approach is reflected in
our range of specialist Marketing & Media Communications
Training Programmes, ensuring that we help Clients equip
themselves with the requisite skills rather than create excessively
dependent relationships with us or any other external providers.
It is this holistic approach to the concept of marketing and
communications and the highly developed skills that we have in
this field that mean that we, as practitioners, know that we
frequently make the difference between success and failure for our
Clients in achieving their objectives.

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We are proud to have worked with the following organisations:
Arthur Andersen
ACC
AgriQuality
AgResearch
Air New Zealand
Artwear Logo Clothing
Allied Press
(Otago Daily Times)
Arrow International
Auckland City
Auckland International Airport
AuCom Electronics
Bank Of New Zealand
Bankers Trust
Bay Milk Products
Bitumix (NZ) Ltd
BOC Gases New Zealand
Boots Pharmaceuticals
BOP Fertiliser
Camelot Marketing &
Advertising
Carisbrook Stadium Trust
Car Pro Collision Repair
Franchises
CD Marketing Communications
Coal Corporation
Coates (NZ)
Ministry for the Environment
Ministry of Agriculture &
Forestry
Mitutoyo Precision Measuring
Instrumentation
MANZ
(Motel Association of New Zealand)
New Zealand Institute of
Management
NZ Army
NZ Post
Obertech Group
Office of the Controller &
Auditor General
Oracle
Otago Stadium
Pampered Properties
Peninnsula Medical
Petrochem
Placemakers
(Fletcher Building Products)
Qualmark
RNZSPCA
RPC Land Surveyors
Sellwood Products
Selwyn College
Solid Energy
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Consultus
Data Doctors (NZ) Ltd
Dellacca Group
(Postie. Postie Plus)
Golden Bay Cement
Grant Thornton
Guardian Assurance
Hopewell Hospice Services Inc.
Housing New Zealand
Intermilk
InterConnect
(DataCom)
Lifetrak Thinking Services Ltd
Mahurangi River Winery
Mainzeal Property &
Construction Ltd
Methanex
Mike Henry Insurance Ltd
Midland Regional Health
Authority
Sportswear Apparel
Stevens
(Retail Homewares)
Surburban Newspapers
(Fairfax Media)
Tourism Industry Association
United Electricity
Urban Cafe
W. Stevenson & Sons
Waikato Crown Health
Enterprise
Waitakere City
Waitemata Crown Health
Enterprise
Westpark Distributors
(Lil’ Orbit Franchises)
Wintec
World Vision
XP Group (NZ) Ltd
YMCA

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From the day that we breathed life into The Marketing Bureau Ltd.,
we have been guided by the remarks of Daniel T Scott and we
strive to reflect his thoughts in all that we do:
“There are three virtues I have come to appreciate after 25 years.
The first is integrity.
Be honest and straightforward in your communications and
demand the same from people you deal with. Otherwise, any
relationship is doomed.
The second is the art of persuasion.
You cannot successfully command or demand, only persuade.
Except for the simplest tasks, people must be motivated.
The third is simplicity.
A simple, elegant solution can be understood, developed and
implemented. With each complicating factor, the probability of
success diminishes exponentially”.
This is how we seek to manage our business for the success of all
its Stakeholders.
tmb how we do business

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We long ago made the decision to forgo the traditional occupation,
by professional service firms, of Downtown Auckland offices, in
favour of our people choosing to work wheresoever best met their
needs to do great work.
Mirror Glass Towers don’t do it for us.
Our own chosen environments do.
We firmly believe that the quality of the environment in which we
work has a powerful effect on the quality of the work we do and
the outcomes that we achieve for our Clients.
We know you will reap the benefits of our “virtual” operation.
However, we do have a single point of contact for the entire team
as follows:
The Marketing Bureau
P O Box 108194, Symonds Street
Auckland 1150 NEW ZEALAND
t: +64 9 473 3034
info@themarketingbureau.co.nz
www.themarketingbureau.co.nz
Please feel free to contact us for an obligation free introduction to
how The Marketing Bureau helps Clients Turn Marketing Theory
Into Practice - And Then Into Profit.
tmb where we are