1. How Does Live Support Software Increase Customer
Acquisition?
Are you in it for the long run? Once you survive your first year as an online business, you have
to prepare for the long haul. Small businesses such as yours wish to acquire new customers as
well as retain existing ones. What will you do to achieve this dual goal? David Ehrenberg of
Early Growth Financial Services believes the best way to acquire new customers is to get
referrals from existing customers. He believes it is important to invest in old-fashioned
relationship-building and so do I. If you are serious about thriving in the online marketplace,
then consider using live chat software.
You have to do away with the idea that your website is adequately designed to meet the needs of
your customers. Although, I am sure your web developer has done an outstanding job, your
online store will not be complete until you integrate live chat software. Once your webmaster
receives the HTML code, your website will be transformed within five minutes. You can
customize the logo and the theme colors of the chat window. By making such amendments,
prospective customers will feel confident that they are conversing with a designated customer
service representative (CSR). They will not falsely assume that the chat API is some sort of
spam-type pop-up window.
The key benefit of using live chat support software is that CSRs fulfill customer support
requests around the clock. Unlike traditional communication channels, company chat
representatives are immediately available to interact with website visitors. Customers will not
have to wait for someone to get back to their e-mail or their telephone call. CSRs ask strategic
questions that will help them address customer needs. Once a prospective buyer explains what
they are looking for in a product or service, operators can then navigate them around the website
to find an optimal choice.
Live chat support software does so much more than enhance visitor experience! The online CRM
application enables web-based businesses to establish their credibility. It shows customers that
they will not leave customers hanging in the air. They can talk to a live chat representative
whenever they need help in finding the right products. Customers will return the favor by telling
their peers to do business with your company. Hence, you knock down two birds with one stone-
happier customers and new prospects!