Brian Wilson was adopted from South Korea and grew up in Massachusetts. He is currently studying digital marketing at Full Sail University with an expected graduation in 2022. His skills include photography, film editing, and Adobe Creative Suite. After graduation, his goal is to work with small businesses by creating unique digital content that promotes their brands and keeps them connected to their audiences.
2. Born in Seoul, South Korea, Brian Wilson was adopted at 5
months old and grew up in America’s hometown,
Plymouth, Massachusetts. Being a part of Generation Z, his
love for editing comes from growing up with social media
and making sports montages. Wanting to further his
editing abilities, Brian became familiar with filming and
photography during his high school years. After high
school, Brian thought it would be best to further his
interest for film with Full Sail University. After several
months of taking film classes, Brian thought it was a little
slow for such a fast paced school, so that is when he
realized he should further his education with marketing.
Brian is now strengthening his digital marketing skills and
is expected to graduate in October 2022.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Advertising Photographer
• Social Media Coordinator
• Graphic Designer
Creator Archetype - Appreciating a
vision by creating visuals that are
unique and promotes individuality.
Collaborating with small business
owners to build their online presence
while amazing their audience through
various platforms.
Digital Marketing for Small Businesses
4. • DEMOGRAPHICS: 50% Male &
50% Female, Middle Aged,
Predominately White, Traditional
Household, Educated,
Massachusetts Area
• PSYCHOGRAPHICS: Enjoys time
with pets, focuses on healthy
lifestyles, spends time with family.
• IDEAL AUDIENCE MEMBERS: Jim
Casey, Restaurant Owner (The
Blue Eyed Crab), Zach Kratzsch,
Apparel Brand Owner (Stupid
American Clothing), Erin Peterson,
Salon & Spa Owner (Reflections)
Small Business Owners Looking to Grow Their Brand
TARGET)AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Have a total of 5 business owners as clients.
‣ Send email with insight to how I can help grow their
business and a follow up with those who don’t respond
to 15 small business owners by September 30, 2022.
Mid Term: (2032)
• Create a community of business owners that are connected
from my work who can provide resources for each other’s
brand.
‣ Work with a total of 20 small business owners who have
seen growth in their brand with my help by December
31, 2032
Long Term: (2037)
• Establish a digital marketing brand that helps both large and
small companies expand their online presence.
‣ Work with several large corporate brands, save a total
of $50,000 and have 3 business partners by December
31, 2037
6. SKILLS)ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite 90%
Photography & Film 80%
Critical Thinking 75%
Active Listening 65%
SOFTHARD
Drupal CMS 10%
Analytic Software 40%
Critical Thinking 40%
Public Speaking 25%
SOFTHARD
7. I help small business owners build a
professional online presence by
creating digital content to stay
connected to their audience while
promoting the brand’s individuality.
PROMISE
8. CREDENTIALS
Work Experience:
• 3 Years of Film & Photography
• 1 Year Working at Apple
Education:
• Plymouth North High School Class of
2018
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• Course Director’s Award for Storytelling
at Full Sail University
9. COMPETITION
Alexis)Crawford
Industry Experience:
• 10+ Years Digital Marketing, 2 Years
as Digital Marketing Services
Manager at Zoll Medical Corp.
Education:
• Information Design & Corporate Communications,
B.S., Bentley University
• Internet Marketing Masters, Full Sail University
Leadership Experience:
• 5 Major Blog Publications
• Course on Design Concepts
Skills and Proficiencies:
• Email Marketing - 50 endorsements
• E-Commerce - 46 endorsements
• Online Marketing - 37 endorsements
Brian)Wilson
Overall Online Presence:
• More than 500 connections, custom banner image,
professional headshot, 3,300+ followers, 5 articles
published, not active on social media, URL
customized
• Grade: Above Average, 80 out of 100
Industry Experience:
• 3 Months of creating content for Limo
Service in Orlando
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Manager at Authorized Apple Retailer
Skills and Proficiencies:
• Adobe Creative Suite - 0 Endorsements
Overall Online Presence:
• 0 connections, banner not image customized,
professional headshot, minimal details, no articles
published, active on personal social media accounts,
URL not yet customized
• Grade: Poor, 15 out of 100
10. COMPETITION
Seth)Richtsmeier
Industry Experience:
• 10 Years of Marketing
• Currently Associate Director of SEO
for Cannabis Creative
Education:
• Gustavus Adolphus College, Bachelor of Arts,
Mathematics
• Rochester Institute of Technology, Micromasters
Noteworthy Experience:
• BrightEdge and Google Analytics Certified
• 2 Awards from New England Direct Marketing
Association
Skills and Proficiencies:
• SEO - 6 endorsements
• Online Marketing - 9 endorsements
• Data Analysis - 4 endorsements
Brian)Wilson
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed and organized
profile summaries, 21 recommendations, notable
volunteer work, URL customized, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 3 Months of creating content for Limo
Service in Orlando
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Manager at Authorized Apple Retailer
Skills and Proficiencies:
• Adobe Creative Suite - 0 Endorsements
Overall Online Presence:
• 0 connections, banner not image customized,
professional headshot, minimal details, no articles
published, active on personal social media accounts,
URL not yet customized
• Grade: Poor, 15 out of 100
11. BRAND)POSITION
Adopting trends for social media platforms
by using a brand’s uniqueness to amaze
their audience.
BRIAN)"YUNG)JIN")WILSON
Brian was given his birth name
as his adopted middle name by
his parents when he was
adopted from Seoul, South
Korea
12. NETWORKING)&)MARKETING
Industry Events & Organizations
• Sales and Marketing Innovators "Partnerships"
‣ Sept 17th 2020, 7:15AM | Newton Marriott
• American Marketing Association (AMA) "Engaging Content"
‣ July 16th 2020, 6pm | Hult International
• Salem Photography Group Shoots & Workshops
‣ No upcoming events due to COVID-19 | Salem, MA
Digital Marketing
• Primary Content: Create product and service demos with
already owned product showcasing my content creation abilities
such as "demo commercials" and post them on social media
platforms
• Primary Tools: FB, Tik Tok and Instagram - showcase 15-60
second videos and photos; LinkedIn - network with small
business owners to work for; Adobe Creative Suite - Create
content using apps within the suite
• Website: Full Sail digital portfolio site to showcase school work as
well as résumé.
13. PROFESSIONAL)DEVELOPMENT
Mentor
• Seeking free lance digital marketer with at least 15
yrs of experience with small businesses; fast paced
and values teamwork, December 2021
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in October 2022
Technical Skills
• Become A Graphic Designer - Linkenin Learning,
December 2020
• SquareSpace Essential Training - Linkedin
Learning, August 2020
• Social Media Marketing for Small Business -
Linkedin Learning, December 2020
Soft Skills
• Tips for Writing Business Emails - Linkedin
Learning, July 2020
• Communicating with Confidence - Linkedin
Learning, June 2020
• Soft Skills for Sales Professionals - Linkedin
Learning, August 2020
14. Brian)Wilson
You know how small businesses have an
unprofessional or unorganized online presence?
Well, what I do is create unique content that stays true
to the brand while keeping owners closer to their audience than ever before.
In fact, after graduating high school I created a 4 minute video at a local cliff
jumping spot that currently has the most views for a video about that location
on YouTube. There have been several people who have thanked me for
making them aware of the location.
“
15. REFERENCES
Crawford, A. (2020). Alexis Crawford LinkedIn Profile.
Retrieved May 23, 2020, from https://www.linkedin.com/in/
alexisnkarlin/
Creating Content that’s Engaging and Risk-Free - AMA
American Marketing Association Boston Chapter. (2020,
March 10). Retrieved from https://www.amaboston.org/
event/creating-content-thats-engaging-and-risk-free/
Experian. (2020). Providing more insight into the small business
owner 2007. Retrieved from https://www.experian.com/
whitepapers/BOLStudy_Experian.pdf
ONETOnLine.org. (2020). Summary Report for: 11-2011.00 -
Advertising and Promotions Managers. Retrieved May 23,
2020, from https://www.onetonline.org/link/summary/
11-2011.00
Putnam, K. (2019, August 19). Creator Brand Archetype -
Kaye Putnam | Psychology Brand Strategy. Retrieved from
https://www.kayeputnam.com/brandality-archetype-
creator/
Richtsmeier, S. (2020). Seth Richtsmeier LinkedIn Profile.
Retrieved May 23, 2020, from https://www.linkedin.com/in/
srichtsmeier/
Using Partnerships to Build Brand, Community, and
Revenue. (2020). Retrieved from https://www.meetup.com/
Sales-and-Marketing-Innovators/events/267915944/
