2. Letter
from
Dev
Thank you for your interest in WF1S and the third annual Global Change Initiative World Summit.
Toronto’s Nathan Phillips Square will be transformed for a 4 day spectacular featuring arts, culture,
fashion, music and intercultural/interdiplomatic exchange.
As the only global event of its kind, we are thrilled with the overwhelming response from key partners
and collaborators. With the help of future supporters like you, we’re confident that our line-up will
become the gold standard in the Culture and Diplomatic Relations arena for years to come. This is going
to put Toronto and Canada at the forefront of a global arts and cultural movement and we want you to
be there with us.
Led by a distinct emphasis on Responsible Leadership, Corporate/Social Responsibility, Innovation and
Entrepreneurship, we want to work with our partners and sponsors to provide real, measureable ROI
for your investment. This is not about cutting a cheque – it’s about aligning your business and expertise
with an organization making WORLDWIDE impact.
Please review the sponsorship packages detailed in this brochure to determine the best opportunity to connect with prospective
consumers in 2017 and we can be in touch to discuss a customized sponsorship plan. We realize that when spending your valuable
marketing dollars, your business requires the highest ROI, and we are here to ensure that you succeed in all your goals.
We look forward to a rewarding, and successful year with all our attendees, sponsors and partners.
Sincerely,
Dev Ramsumair- President/Executive Creative Director: WF1S, Concepteur GCI, official Head of Mission.
3. Summary
DATES
Arts and Commerce
Key Demographics
In Great Company
Economic and Social Impact
Environmental Analysis
Critical Path
Customized Sponsorship
Benefits
About Dev
Our Advisory Board
Contacts
CONTENTS
4. Title
WF1S, is a unique opportunity for International designers and creators to be
showcased and given maximum exposure at one of the most important industry
events in the world. WF1S is a fusion of trade mission, international diplomatic
exchange, fashion, arts and culture week.
WF1S supports all arts and culture and will integrate technology, music and culture
under it’s very large umbrella. The concept consists of revolving countries year after
year, with reciprocal satellite events following Toronto’s Main Event and promises to
get larger and more significant as each year passes.
This year WF1S will be featuring a trade mission between Canada, India, Turkey,
Mexico, Sweden, South Africa, Bulgaria, Belgium, Argentina and Germany.
SUMMARY
5. DATES
May 15-18, 2017 Nathan Phillips Square
Toronto, Canada.
Trade missions in other cities will follow tri-weekly.
6. ONTHESIDEOFBUSINESS
From the perspective of Arts and Commerce, WF1S has created 64 jobs in it’s pilot inception and will create
an additional 200 jobs exponentially through contract and full time employment. We create more jobs in
the arts for Toronto! Businesses will see tangible increases for the 25-30 selected artists who are
participating in shows. Participants and vendors will have the opportunity to benefit from direct to
consumer sales at one of the busiest public spaces
in the country! Our Vendor Show will present some
amazing finds for over 100k visitors.
Key sectors touched will be technology, industrial design, fashion, television and
film, design, education, music, tourism and of course the business and
professional services needed to service all of the above.
7. KEY DEMOGRAPHICS
GEOGRAPHIC
Toronto City Hall
DEMOGRAPHIC
18-34 - (live) 40% (online) 68%
35-54 - (live) 35% (online) 22%
55+ - (live) 25% (online) 10%
Women/Men/Other 51-40-9
PHYSIOGRAPHIC
Seen all over North/South
America, Europe, Asia, with
highest response from Canada,
US, England, Germany, India,
France
SOCIO-ECONOMIC
Audience by Income and Profession
35k-50k – 25% (young startups and Students)
51k-75k – 30% (media, public and private sector outreach)
76k-100k – 40% - (arts industry, professionals services to the industry)
101k+ - 45% (senior level executive, industry professionals)
8. IN GREAT COMPANY
WF1S believes in collaborative efforts that help the industry, enterprises and culture
to grow together. We currently liaise with the Diplomatic Corps, Trade
Commission, Local and Federal Governments, Innovation Centres and Incubators,
Chambers of Commerce/Boards of Trade, Industry Trade Organizations, Arts
Councils, Cultural Organizations and Tourism Boards.
9. ECONOMICIMPACT
Cultivate the Art + Culture Scene: WF1S forms a viable economic international
relations and art community that will continue to grow and evolve each season.
WF1S events add to cultural richness, bringing in performers, creators, designers,
thought leaders, artists, and audiences from across the Globe.
Support for Local Enterprise: The main mission of WF1S is to support the growth
of local creative enterprises though our international trade missions.
Independent/Commercial Enterprise are the backbone of the economy and
comprise 98% of all businesses in Canada (Consumer Trend update www.ic.gc.ca, Sep. 2014). We
help promote and create opportunities for these and all the overflow business.
10. SOCIALIMPACT Arts and culture are intrinsic elements to our community
development.
With this being said, WF1S is dedicated to helping those
artisans and craftans in the villages and communities in which
we service. Those that make, source and supply our
garments, textiles and handicrafts in each of the arts
industries we touch.
With each of our trade partner countries artists and designer
who support local, source responsibly and manufacture in
safe environments will be highlighted. Trade with Canada and
these organizations will be encouraged as a means of aid for
those at the grassroots level. We will work closely with ‘on
the ground’ social impact agencies to ensure commitment to
responsible social and economic development.
“WF1S and the Global Change Initiative is an
international cultural entertainment and
educational event with a global appeal.
Together we support grass roots initiatives,
sponsor local, national and global
innovations, deliver sustainable solutions for
the environment, create lasting legacies for
local communities and economies, and engage
society, especially youth in active artistic,
social and thought leadership lifestyles” – Dev
Ramsumair
11. ENVIRONMENTALANALYSIS
MACRO MICRO
SOCIAL
500 million impressions via
reddit.
POLITICAL
Global leaders taking part in
cultural exchange.
ECONOMICAL
WF1S promotes responsibility
& is committed to create a
societal intrapreneurship.
TECHNOLOGICAL
WF1S is a promotion ground
for the latest in technology
meets art.
ENVIRONMENTAL
Support local, national/global
economy. Leaving a lasting
legacy in the community.
CUSTOMERS
Your brand will be
directly exposed to over
100k engaged consumers
on the spot through
interactive, experiential
marketing, sampling and
signage.
STAKEHOLDERS/
SPONSORS
Your brand will benefit
from the over 500 million
impressions you will get
from being associated live
on reddit.
12. CRITICALPATH
August 2016 All Partners and Stake-holders are solidified.
Sept 2016 Government and Corporate partners, Trade Commissioners and Consuls General official
sign date
October 2016 Preliminary trips to trade countries
November 2016 Regroup with advisory committee; cover details of programming, show plans and
organization. Assemble details of trade mission
November 2016 Venue /collaboration finalized. draft plans and proposals submitted for review
November 2016 All trade partners (participants) confirmed
December 2016-January 2017 targeted industries and meeting proposals made
January/February 2017 Secondary trips made to trade countries
February 2017 targeted meeting confirmed, framework is presented for trade mission (Toronto)
May 2017 WF1S begins (Toronto Host)
May 2017 targeted meeting confirmed, framework is presented for trade (trade Countries)
May2017 WF1S ‘Canada Take-over’ (trade countries)
July/August 2017 Debrief, consult parties on follow-up
13. A few of our EXCLUSIVE
packages include 2+year
deals valued at:
WF1S TITLE:500k+ (limit: 1)
Combination: 80% cash (400k) +
20% (100k) inkind/inservice
Show TITLE: 250k+
(limit: 1/day=4)
Combination: 80% cash (200k) +
20% (50k) inkind/inservice
PARTNER:175k+ (limit: 4)
Combination: 80% cash (140k) +
20% (35k) inkind/inservice
ASSOC.:100k+ (limit: 5)
All cash
IINTERNATIONAL:250k+
(single year)
For trade mission countries only.
CUSTOMISEDSPONSORSHIP
Each Sponsorship Package is designed to suit your
brands specific marketing needs and targets. We
encourage suggestions as ROI will differ from
industry, and company. Please ask for the more
detailed package that is most suitable for you! The
packages listed to the right will be part of the Global
reach for the International Trade Mission and will
part of the Global press campaign.
14. BASICBENEFITS
*Exclusive collaboration with WF1S and the worlds fastest growing emerging markets
*Encourage and benefit from economic development, international trade, and a national
audience looking for brands with a new flair.
*WF1S will expose your brand to millions in global, national and local press, tens of
thousands in local and national live audiences. Combined, the exposure can be more than
any cultural event in the country.
*Enjoy year round participation and press. First rights over participation in trade mission.
*Participation in all press, media, web, social-media and other promotional events,
happenings and collateral.
*VIP Passes and participation in all events/happenings.
15. EVENMOREBENEFITS
*Participation in WF1S – GLOBAL (all counties).
*Access to buyers from all over the
*Engaged audience of 10’s of thousands each day (total: approx. 100,000)
*Direct access to buyers and investors.
*Signage at ALL events, 2 booths at event tradeshows.
*Trade mission participation (meeting of the ‘whos who’)
*Press/Media reaching over 500m (reddit partnership)
*Company logo and info will be made present on global market in all trade
materials including tourism
*Will receive global intergovernmental collaboration and promotion
through trade mission
*promotional material in all VIP and Media swag
*VIP Access to all events, galas and private meetings
*up to 30 VIP tickets
for your own VIP to
attend all shows
*up to 20 VIP passes
to be given to special
guests of your
choosing for all galas
and related events.
*20-50 regular event
passes for all WF1S
related events.
Plus a customized
campaign designed
specifically for your
brand to achieve its
targeted marketing
and public relations
goals.
16. Exclusive BONUS
Available Exclusively to WF1S, Show Title, Partner and Associate Sponsors (upon availability)
DELEGATE BAG: (AVAILABLE TO PARTNER AND ABOVE)- Bag FOR THE
WHO`s WHO! Handed out to all attendees attending the conferences, trade mission and the Show VIPs.
Included is an Fashion bag, tshirt, gift items from the trade countries and their artists, padfolios and
many more items. Bag and lanyards will be branded with your company logo on it. (5000q)
SHIRT: (AVAILABLE TO TITLE AND SHOW TITLE)- EVERYONE in your LOGO and
colours. Crew, volunteers and staff will be noticed wearing a stylish shirt designed to promote YOU!
Shirts will be worn all throughout conference, trade delegation, shows, concerts and all other
happenings. You can rest assured that EVERYONE will recognise your company! (500q)
TECH LOUNGE: (AVAILABLE TO PARTNER AND ABOVE)- The Tech Lounge is
one of the most exciting opportunities at WF1S. The Lounge is positioned at the entrance of the show.
Every guest MUST cross through. Tech Lounge will feature a miniumim of 15 stations outfitted with
tablets, live feeds on the social networks (twitter facebook, instagram or for those that need to take care
of some business). Your brand will have the privilege to set up as seen fit to represent the brand most
effectively. Ownership of this Lounge is excusive and will provide your brand with all the benefits of a
PARTNER or above sponsorship. (min 15 stations)
AUTO FLEET: (AVAILABLE TO ASSOCIATE AND ABOVE)- Auto Fleet will
provide all car services to VIP, organizers and International Delegation days before and during event
including airport runs. Your decals along with the WF1S logo will be displayed on all vehicles. Your brand
will reach over 5 million views in the GTA area. During the week of the program private car service with
suggestion from VIPS and celeb guests to constantly tweet or upload images of their ride for the week.
(min 15 wrapped vehicles)
17. Dev is Founder and CEO of OM.E, having been a creative force in the fashion industry for over 18 years..
He developed fashion's most cutting edge advertisements, including the 2001-2004 Diesel campaign for
“Successful Living,” the 2002 “Return to Lanvin” campaign, the 2005 Dior Homme campaign inspired by
Michael Jackson, and the 2005 Canadian Launch of Sean John and developed marketing initiatives for
Kiehl's, Chanel, YSL, and “Tout Beau” by Jean-Paul Gaultier. In 2006, Dẻv transitioned his advertising agency
into a production company, producing fashion, beauty and entertainment projects. His firm produced
shows for New York Fashion Week, Toronto's L'Oreal Fashion Week, Fashion Cares, the Toronto
International Film Festival. While running his company, Dẻv also spent four years with the FDCC where he
helped launch and organize Toronto Fashion Week.
Dẻv was instrumental in The Lumina-TO festival with the $300million dollar renovation of the Royal Ontario
Museum. Dev has hosted the Royal Family of Jaipur For North America, a FIRST EVER event in North
America. Dev is also the creator of the Global Change Initiative: a global summit with a reddit audience of
over 350million. Partners include the United Nations and the British Royal Family. He is now the Creator and
Executive Producer behind WF1S and is officially an HOM (Head of Diplomatic Mission).
18. SAGEADVICEFROMTHEBEST
Advisory/PlanningCommittee
Advisory Board
Barb Atkin
Glen Baxter
Mary Garofalo
Roger Gingerich
Dr. Bajinder Reen
Mordechai Rubinstien
Milo Vassallo
Vandana Taxali
Brian Winston
Planning Committee
Colin Dhillon
Ruby Dhillon
Lydia Loo
Mehmet Myumyun
Mordechai Rubinstein
Sean Stewart
Natasha Usher
Milo Vassallo
Brian Winston
Freelance Event Specialists
