1. Reputation Monitoring for Large Brands Brian Chappell Ignite Social Media

2. How Do Large Companies Monitor Their Reputations?

3. Obtain the most important information

5. Eliminate Noise

6. Utilize tools that allow advanced Boolean queries

7. NEAR7((Brand OR Brandspelling2) AND (product OR products OR product1)) AND NOT (unrelated product)

8. Important sites and forums in your vertical should be whitelisted

9. Whitelisting and Blacklisting of sites isn't enough AnnoyingSpamSite.com ReallyImportantSite.com

10. Automate Blacklisting with Rules

11. Amazon affiliate code + Adsense + 3 keywords in domain + keyword “buy”

12. Clean stream of mentions. Ahhh much better, right?

14. Automated alerts in the form of Email or SMS

15. Understand your brands overall health

16. Automated sentiment analysis is unreliable and often very inaccurate

17. If you automate make sure you analyze enough data to meet statistical relevance

18. Look for tools that do feature level sentiment scoring

21. Hire a Social API Engineer - Build an internal tool

22. Its not all about the tools

23. You cant afford to fully automate monitoring

24. Take actionable steps based off of daily monitoring and make iterative improvements