What we've learnt about tracking petty bribery after launching a localized version of Bribespot service in Bangkok, Thailand.

1. Baksheesh Confidential
Lessons Learnt from Tracking Petty Bribes
Digital für Sozial, Berlin
31 Oct, 2013

2. We’re Bribespot

3. How it works
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3
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5

4. How it works
• Anonymous
• Remove names
• Anti-SPAM
• Security framework
• Community tips

5. How it works

6. Traditional approach to PA campaigns

7. Bribespot in Thailand

8. What is a bribe?

9. What is a bribe?
Identifying a bribe is straightforward
Plenty of ambiguous situations
People are open to educating themselves

10. On whose side is
the Government?

11. On whose side is the Government?
Government will be reluctant/hostile
No formal cooperation
Fighting petty bribe is welcomed

12. People power?

13. People power?
Ordinary users would support us
Heard many criticisms from left & right
Reactions depend on people’s
expectations about corruption

14. Expats are your friends

15. Expats are your friends
Expats would welcome our service
Yes!
Reaching expats is harder than one thinks

16. Media attention
means more users?

17. Media attention means more users?
Media coverage will bump up report #s
Reading about it ≠ using it
Effective stories show ho to apply
the service rather than talk about tech

18. Got localization?

19. Got localization?
Our service should be localized
Absolutely!
Localization is much harder than one
expects & is an ongoing thing

20. Mobile beats desktop?

21. Mobile beats desktop?
Mobile usage will outpace desktop usage
Browsing 48% vs. 52%, reporting 47% vs.
53%
Focus on places with lots of smartphones

22. Notes for the Future

23. Notes for the Future
Focus on countries w/ high smartphone penetration
Work w/ small communities rather than general audience
Cooperate with NGOs already working on specific issues
Target audiences with less tolerance for status quo
Use Bribespot platform for education

24. info@bribespot.com
@bribespot

25. Images used courtesy of:
© Jon in Thailand
© Ramon Sanchez Orense
© Lord Tongy
© Carakrater
© Eski
© Fresh Dachs