1. @ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved
An Introduction to
BRIDGEi2i ANALYTICS
SOLUTIONS
Prithvijit Roy
CEO & Co-founder
prithvijit.roy@bridgei2i.com

2. About Us
2
To be a trusted partner for businesses, helping them achieve
accelerated outcomes by simplifying analytics and embedding it
in their DNA.
BRIDGEi2i
is an Analytics Solutions company focused at helping you BRIDGE
VISION
Transform and visualize big data
into meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHTS
Operationalize data driven
decisions to realize sustainable
business value
IMPACT
Delivering Sustainable Business Value by Institutionalizing Data Driven Decisions

3. BRIDGEi2i – Bridging Information, Insight and Impact
3
Information Big Data
Management
Reporting,
Research &
Visualization
Insight Behavioral
Modeling &
Personalization
Resource
Planning &
Optimization
Impact Decision
Engine
Analytics
Operationalization
Partnering with enterprises globally to monetize their data assets
Transform and visualize big data into
meaningful business metrics
Identify underlying patterns, understand
behavior and predict outcome
Institutionalize data driven decisions to
realize sustainable business value

4. Our Solution Offerings
4
• Targeted acquisition
• Lifecycle value enhancement
• Customer experience management
• Enhance retention
CUSTOMER
INTELLIGENCE
• Market intelligence
• Maximize return on marketing investment
• Digital media effectiveness
MARKETING
EFFECTIVENESS
• Price setting
• Discount optimization
• Price realization
PRICE
OPTIMIZATION
• Increase leads & sales coverage
• Increase Sales Conversion
• Increase share of wallet
SALES
EFFECTIVENESS
• Customer risk management
• Fraud detection
• Portfolio risk assessment
RISK
MANAGEMENT
• Procurement spend optimization
• Supply Chain planning
• Human resource effectiveness
• Customer service planning
OPERATIONS
PLANNING
Solutions across the key business functions

5. Our Approach
5
Delivering improved ability to predict changing business dynamics and enhanced agility to
drive fast and informed actionable decisions
Pan enterprise
institutionalization of
analytics based decisions
to deliver sustainable
impact
Scalable analytics capability and modular technology assets enable
identification and execution of high impact analytics opportunities
and operationalization of data driven decision making
SUSTAIN
Cutting edge analytics and business domain expertize enable us to
solve complex and unstructured business problems and deliver
measurable business impact
Solve unstructured
business problems based
on data and analytics
SOLVE
Easy to use and cost effective DIY apps to enable business
managers leverage advanced analytics to drive better and faster
business decisions
Simplify the process of
deriving actionable
insights
SIMPLIFY

6. • Advanced analytics techniques
coupled with business domain
expertize
• Proven experience in building
large analytics capability and
deploying enterprise-wide
solutions
• Modular and customizable
advanced analytics algorithms
embedded enterprise tools
• Cloud based, easy to use apps
leveraging the power of
advanced analytics
Value Proposition
6
Partnering with businesses to derive measurable and sustainable business impact based on
data and analytics leveraging our …
CAPABILITIES
TECHNOLOGY
ASSETS

7. Business Intelligence Capabilities
Focus on identifying insightful actionable metrics & visualization
7
 Ability to clearly understand the objectives
 Determine the actionable metrics to report out
 Data Management, Reporting, Research frameworks to leverage
data for business analysis
 Visualizations to convey the outcomes & drivers
 Automated tools for business managers
Region wise sales - US (2009 to 2012)
% market share
SALES FORCE OPTIMIZATION
HR EXECUTIVE DASHBOARD
MARKETING INSIGHTS
2013 Est.
1020 1223
1005
0
400
800
1200
1600
2013 YTD 2013 YE- Forecast
Plan Actual
Payroll
120% Plan
69%
31%
Male Female
Gender Diversity
2013 YTD -32%
Associate –MD
DIR – MD
Target – 35%
Target – 25%
2013 YTD -27%

8. Predictive Analytics Capabilities
8
Advanced analytics techniques coupled with business domain expertize
Predict customer and employee needs and drive personalized action through study of historical
behavioural information
• Targeted customer
acquisition
• Cross-sell & retention
strategy
• Targeted hiring
• Social media influence
• Price setting
• Account management risk
management
• Sales forecasting, sizing &
allocation
• Optimize market mix
• Discount planning
• Procurement spend
reduction
• Portfolio Loss forecasting
• Optimize Operational staffing
Understand performance and increase efficiency and effectiveness of available resources based on optimal
allocation and utilization given the business constraints
Resource
Performance &
Optimization
Examples of Business
Application
Behaviour
Modelling &
Personalization
Examples of Business
Application
Classify &
Segment
Identify Drivers
Mine
Sentiments
Predict Future
Needs &
Reactions
Understand &
Visualize
Performance
Forecast Based on
Past Trends
Optimize
Performance &
Utilization
Simulation &
What-if Analysis

9. Technology Assets - Applications
9
Customer needs &
experience assessment
Model monitoring &
governance
Targeted product offer
Forecasting business
metrics
Surveyi2i
One-Stop platform for cross
tabulation, visualization, key
driver analysis, text mining and
sentiment analytics from survey
data
M-Square
Automated one single model
tracking platform, consistent
approach, to proactively identify
potential issues, before they
affect portfolio health
Recommendation
Engine
Online and Offline product and
action recommendation engine
based on blend on behaviour of
both “Own” as well as
statistically “Similar Users”
Forecasting
Engine
Automated platform for
forecasting time series with
correlated internal & external
factors with extensive “What-If”
and driver analysis
Big Data
Processing
Frameworks and libraries for extraction, summarization, visualization
and data mining on Big Data from web, transaction systems , customer
interactions
Data Collection
Engine
An extensive crawler to extract unstructured data from websites and
social media and classifying them into risk groups based on supervised
learning
Targeted
Business Need
Tools to
Transform
Business Insights
Tools for Data
Management and
Collection
Modular and customizable advanced analytics algorithms embedded enterprise tools

10. 10
Fortune 500 direct
banking &
payment services
company
Two Leading provider of
insurance and asset
management services in
US
Commercial
insurance carrier
agency in US
Student loan
company in UK
Fortune 500
European
investment bank
Fortune 50
diversified
technology
company
Fortune 100 B2B
networking
technology
company
Leading provider
of hybrid data
protection
solution
Global business
communications
solutions
Global semi-
conductor company
in wireless
telecommunications
One of India’s foremost
consumer packaged
goods company
Supplier of high
performance aerospace
fasteners in USA
World’s leading
logistics provider
Online Media company
of high-impact
documentaries
One of the Big 4
consulting & audit
company
Leading global business
process outsourcing
company
One of the premier
US universities
US based online
education company
Our Journey So Far - Clients
Global leader in
security solutions

11. 11
awareness Business OperationsFinance & Risk
LOYALTY
Supply Chain Management
Customer Lifecycle Value
Modeling
Customer Intelligence
Market Size & Share
Estimation
Marketing Effectiveness
Pipeline & Conversion
forecasting
Sales Effectiveness
Demand Forecasting
Modeling
Inventory
Management
Indirect Spend
rationalization across
categories
Procurement
Fraud Loss
Forecasting
Risk Management
Trade Promotion
Effectiveness
Pricing
Optimal variable
compensation
allocation
Human Resources
LOYALTY
Customer Experience
Studies
Customer Service
Marketing & Sales
Customer profiling &
segmentation
Marketing Metrics &
Dashboard design
Identify sales team
needing intervention
to meet quota
Risk Model
Governance platform
design
Strategic Price
Setting & Elasticity
Analysis
Employee Retention
drivers
Identification of issues
from customer service
transcripts & scribes
Inventory
Replenishment
models
Target Marketing Scorecards
Marketing Mix
Modeling
Identify triggers of
reducing sales
onboarding time
Student interventions for
Attrition Reduction
Employee
Satisfaction Survey
Design, Execution &
AnalysisRecommendation of
advertisements based on web
behavior
Our Journey So Far – Body of Analytics Work

12. Engagement Model
12
Flexible engagement model based on business requirements
DIY Analytics Apps
Analytics Consulting
Services
Managed Analytics
Services
Effective and implementable solutions to unstructured business problems
helping you achieve measureable business outcome
Build a high calibre and scalable Analytics Centre of Excellence (COE) for
an enterprise-wide identification and deployment of high impact analytics
solutions
Enabling business managers leverage power of advanced analytics
through easily available and affordable pre-packaged or custom apps in
premises or on cloud to drive data driven business decisions faster

13. Thank You