Presentation on Why you should be leveraging Social Media for B2B sales, How you can use Social Media and tricks of the trade.

1. Putting Social Media to Work For
Your Business.

2. Who is Bright Beam Digital
• President and Founder
• Marlene Mullowney
• 10 Years in the Channel
• Have worked with over 500 IT Channel
partners in Canada and US
• N-able, MSP, Datto

3. What do we do?
• Social Media Marketing for the IT Channel,
MSPs
• Creation of social online accounts to day to
day management of accounts
• Focus on sales enablement:
> Boost exposure and awareness
> Improve SEO
> HR recruitment

4. Where Do You Begin?

5. Why Social Media?
• Social Media Boosts Exposure

6. Helps You Stand Out in The Crowd

7. Positions You As Subject Matter Expert

8. Facilitates Trust

9. 5 Steps to a Successful Social Media
Marketing Strategy

10. Establish Your Goals and Objectives

11. Determine Target Customers and
Prospects

12. Create or Improve Social Media
Accounts

13. What’s Your One Thing?

14. Success Metrics

15. Why
• 3+ Million Businesses Have a LinkedIn
Company Page
• 51% Of Companies Have acquired a B2B
Customer through LinkedIn
• Create Awareness and Improve Reputation
• Thought Leadership
• Selling and Generating Leads
• Traffic Building

16. Why
• 90 percent of all B2B purchases are subjected
to social influences
• 52% of B2B companies have acquired a
customer through Facebook
• It can help streamline your communications
program
• It can offer a personal brand connection

17. Why
• 85% of followers feel more connected with
businesses after following them
• B2B marketers who use Twitter generate twice as
many leads as those that do not
• Position Company As Thought Leader
• Give Your Brand Some Personality
• Check out Your Competition
• Drive Traffic to Your Site

18. Tricks of the Trade

19. • Export .csv list of Contacts from LinkedIn and
import to Twitter.
• Call to Action Button on Facebook Business Page
• LinkedIn Connected
• Include Images: 18% higher click through.
• Free Tools:
• No Graphic Designer? No problem:

20. Examples of Great Content
• Promotional, Educational, Non-Promotional
Promotional:
• “Please join our upcoming webinar! We will be launching the
details on our latest cloud program and hope for you to join us!”
• Testimonials, case studies, quotes.
Educational = IT Industry News
• “How to Make the Journey to the Cloud a Success”
Non-promotional:
• An Open House, a booth at a trade show, volunteer work, the team
out for a drink, a bbq

21. So Where do I get content?
• Your Vendors!!!
• Your web site
• Content Curation Tools:

22. In-house or Out-source?

23. In-House:
Pros: Employee Advocates, Streamlined
Communication
Cons: Difficult to Scale, limited expertise, cost
Out-Source:
Pros: Broader Expertise, Cost Effectiveness, time
saving
Cons: Managing Outsiders