2. Who am I?
@cazyetman / caz@brightcultures.com / www.brightcultures.com
● Consultant at BrightCultures
● Social customer service specialist
● Award winning
3.
4. ‘Kulturelle Etterslep’
A Norwegian term meaning ‘cultural lag’
The term cultural lag refers to the notion that culture takes time
to catch up with technological innovations and that social
problems and conflicts are caused by this lag - Wikipedia
34. ● What is the social object - is it new/inspiring/extraordinary?
● Will it help create social capital for your audience?
● What are you trying to make your audience feel?
● How can you make it easier to share?
● Is it useful?
● Are you using statements or stories?
Summary
35. ● Why are you posting this content?
● Is it authentic?
● Is it relevant to the brand and your customers?
Summary