A recent study of adults ages 45 and older by AARP suggest that wanting to remain in one's home and one's community as one ages continue to be paramount. For seniors home care means comfort, independence, freedom, security, dignity, peace of mind and more.

1. Senior Preferences and
Demographics
Driving Demand for Home Care

2. A recent study of adults ages 45 and older by AARP
suggest that wanting to remain in one’s home and
one’s community as one ages continue to be
paramount.
For seniors home care means comfort, independence,
freedom, security, dignity, peace of mind and more.

3. Today, over 7000 people are turning 65 and within
10 years, there will be over 54 million people over
the age of 65. That’s almost 16% of the U.S.
population.
In fact, the number of Americans 65 and older is
expected to more than double to 89 million by 2050,
according to the Census Bureau.

4. Clearly personal preferences of seniors coupled with
rapidly aging population is driving demand for home
care services.
With advances in technology, aging population and
epidemics of chronic diseases more and more health
care is moving towards home care.

5. Older adults tend to have greater than average
healthcare needs and are growing faster than
the total population, increasing the demand for
home health services and all types of senior
care.

6. Here are some of the key findings from the telephone
survey of 1,616 adults’ ages 45 and older that was
conducted for AARP by GfK Custom Research
North America as part of OMNITEL, their weekly
telephone omnibus survey, from July 16-25, 2010.

7. 1 Nearly three-quarters of respondents strongly
agreed with the statement, “what I’d really like to
do is stay in my current residence for as long as
possible,” while slightly more than one-tenth said
they somewhat agreed with the statement.

8. 2 Similarly, two-thirds of respondents strongly
agreed with the statement, “What I’d really like to
do is remain in my local community for as long as
possible,” while roughly one-fifth said they
somewhat agreed with the statement.

9. These figures are essentially equivalent to those given
by respondents when they were asked about staying
in their home; the difference is that when compared
with staying in their community, more respondents
strongly agreed that they wanted to stay in their
home, suggesting a more intense level of agreement.
More details of the survey can be found at AARP

10. The above research clearly depicts that seniors prefer
home care and are willing to pay for it.
As a result home healthcare is growing rapidly right
along with the senior population.

11. What Makes BrightStar a Great Healthcare
Franchise Opportunity?