1. The Secret to the
Inbound Website

2. ‘The law of lead attraction is a curious
thing - makes one man weep makes
another man sing.’
Brightfire, April 2013

3. The 5 Sacred Steps to unlock
the inbound website Secret
1. Personas
2. User Journeys
3. Content
4. Campaign
5. Analytics

4. Cracking the Code

5. The Crack the code and attract inbound leads…
1. Personas by understanding the issues, needs and challenges of your audience you
are able to define key user journeys, information needs, content and functional
elements that will drive engagement and conversion
2. User Journeys now engage your audience with personalised content. mapping to
the goals, aspirations and pain points that you identified in the persona sketches
3. Content maintain an active business blog, contribute to guest blog posts, publish
long-form content, launch your own podcast, speak at conferences/events and
answer questions in social media
4. Campaign attract users as they engage with your content via search,
social and your inbound website
5. Analytics a key component of the inbound marketing process you now
‘join up’ the picture of your online activities with closed-loop analytics

6. You are a magnet for
inbound leads…
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