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Community, Coaching, Curation: New L&D roles

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In this farsighted and engaging presentation session, two total learning experts from Brightwave look at the future of the L&D function and the new skills and roles required by its rapid evolution.

First, Brightwave's Head of Learning Design Caroline Freeman explores the trends and changes affecting L&D's evolution, with a focus on three specific new competencies:

• Curation
• Coaching
• Organisational change management
• Community management for social learning

Community Engagement Coordinator Steph Bright then takes over for a further brief presentation aimed at developing knowledge and skills in the emerging field of community management, including:

• Establishing common bonds
• Setting group rituals and expectations
• Tactics for driving learner engagement


This presentation was originally delivered at Capita Knowledge Pool's Learning Discoveries Club social learning day, on Monday May 11th 2015.

Publié dans : Business
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Community, Coaching, Curation: New L&D roles

  1. 1. Community, Coaching, Curation: New L&D roles brightwave.co.ukbrightwave.co.uk
  2. 2. Who we are Caroline Freeman Head of Learning Design Steph Bright Community Engagement Coordinator Rob Keery Community Marketing Manager
  3. 3. o Challenges for L&D o Curation o Coaching o Community management o Social learning exercise in groups Agenda
  4. 4. The context: o Increasing complexity o Pace of change o Information overload
  5. 5. Pressure on L&D to deliver more, faster
  6. 6. Learners have a digital life- they expect instant access to relevant information
  7. 7. Most of the learning that occurs in the workplace can’t be ‘managed’ by anyone other than the person who is learning. L&D professionals need to re-think their role if they’re to help extend and improve the learning that’s already happening outside their world. 70:20:10 - Charles Jennings internettimealliance.com
  8. 8. L&D’s role is moving from delivering training to supporting performance …but that performance still needs to be aligned with organisational objectives
  9. 9. The opportunity Technology can now leverage and support informal learning through mobile access, platforms for sharing content and the xAPI
  10. 10. New skills required Jane Hart c4lpt.co.uk/blog
  11. 11. Key new skills o Curation o Coaching o Community development
  12. 12. Curation
  13. 13. Curation in an L&D context
  14. 14. The value of curation In today’s world of content abundance, the skill of how to find, make sense, and share content that we need to be effective in our work is critical. Beth Kanter
  15. 15. Tools for learning content curation o Bespoke tools like Scoop.it o Social media platforms like Twitter and Linked in o Social learning platforms, like Brightwave’s tessello
  16. 16. How do you make it work? o Understand your audience and what matters to them o Become a trusted source – ‘pull’ not ‘push’ o Keep it fresh o Build a community
  17. 17. Find out more: Beth Kanter http://www.bethkanter.org/content-curation-101/ Harold Jarche Jarche.com Robin Good http://curation.masternewmedia.org/
  18. 18. Coaching
  19. 19. I cannot teach anybody anything, I can only make them think Socrates
  20. 20. Coaching is unlocking people’s potential to maximise their own potential -John Whitmore Coaching for Performance
  21. 21. How does it work? o Coaching assumes the person being coached has the answers o The coach asks open-ended questions o It encourages awareness and responsibility o It can create ‘resonance’ in the brain of the person being coached
  22. 22. How can you implement it organisation wide? o Train managers as coaches o Make it part of job descriptions o Educate the business about the value of coaches o Create a peer support network
  23. 23. How can technology help? o Online interactions can augment face to face o Allow ‘anytime’ interactions o Record of progress
  24. 24. Individual and team coaching were top two L&D tools for 2014 Growth of coaching -Corporate Learning Priorities Survey - Henley Business School
  25. 25. Community management for social learning
  26. 26. Social learning “With the rise and rise of social media, it’s almost inevitable that the ‘20’ will become more important as a channel for learning.” -Charles Jennings 
  27. 27. o External social networking platforms o Internal networking –Yammer o The Social LMS Social learning tools
  28. 28. o Ability to support geographically dispersed communities o Increased knowledge sharing – less time knowledge searching o Reduced time spent administering formal training o Accessible anywhere o Self-directed not dictated o Content sourced by community The benefits
  29. 29. The challenge How do we as L&D professionals: o Harness the power of social, o Provide the tools to support it, o Help implement it successfully within the workplace and, o Identify, assign and upskill people in the roles needed to do so?
  30. 30. The community manager
  31. 31. o Brands adopting social media recognised need for someone to manage and develop new social communities o Umbrella of Marketing o Recent surge in field of community management Background
  32. 32. Framework Feverbee -  http://course.feverbee.com/PSCommunityStrategyTemplate.pdf
  33. 33. How does this framework translate to L&D?
  34. 34. Launching a social learning community
  35. 35. Phase 1: Considerations o How will social learning help meet your business needs and reach your learning objectives? o Will social learning fit with your existing culture? o Do you already have a social platform? o Do you have the resources to implement a social learning strategy?
  36. 36. Phase 2: Choosing a tool o Integrating all social and collaborative initiatives into one common platform o Functionality over design o Analytics –quantifiable data to measure your objectives
  37. 37. Phase 3: Defining roles o Who will support each aspect of the framework? o Do you have the internal resource as an L&D team or does your L&D provider?
  38. 38. Phase 4: Launching o Initial roll out and engagement o Pushing out relevant content o Supporting individuals as they adopt new way of learning and working o Modelling behaviours of use o Developing ongoing programme of activities and events
  39. 39. Phase 5: Developing the community o Not reacting o Managing all aspects of the framework via a community management calendar plan
  40. 40. Phase 6: Proving ROI o Measuring the success of the community in terms of business performance not just in terms of social activity
  41. 41. o Pick one of the roles that you perform in some way in your job o Get into groups with people of the same role – no more than 5 in a group o Discuss your experiences in that role – what have been the successes and challenges o As a group, decide what you think the top two challenge s are o Choose a spokesperson o Share Social learning exercise – stage 1
  42. 42. o Form new groups of 3 people, try to get a mix of roles o Choose one of the challenges – can you suggest solutions that have worked for you? Or completely new solutions? o Share Social learning exercise stage 2
  43. 43. Thank you brightwave.co.uk

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