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LS807
Interactive Film: Immersion in
Learning
Caroline Freeman, Brightwave Group
Orlando, FL • March 16 – 18, 2016
Who I am…
Caroline Freeman
Head of Learning Design,
Brightwave Group
How many of you have used
interactive video for learning?
Before we start, a
question for you…
• How interactive video can help create an
immersive experiences.
• Some examples
• Making it happen – design process
• Le...
One must learn by doing the
thing; for though you think you
know it, you have no certainty,
until you try.
Sophocles
You have to provide opportunities
for your learners to
practice the skills
and to fail safely.
‘The future of technology driven
learning is immersive…I am 'in' the
learning experience and I am
practicing doing the thi...
How do we make our
learning immersive?
It’s about an approach…
not a specific piece of
technology
It’s the way we’ve always learnt best
What do you need to create
an immersive virtual world?
o Authenticity (not necessarily ‘realism’)
o Autonomy
o Acknowledge...
How can interactive video help?
o Brings together the user control of the
internet with the engagement of the
moving image...
The power of video
o Websites that use video double the
conversion rate into sales - Aberdeen Group
o Employees are 75% mo...
A few examples
o Scrolling video
o Interviews
o Simple branching narrative
o Complex branching narrative
o ‘Spot the mista...
Examples of
interactive video #1
An illusion of moving through 3d space
User controls progress through video
Scrolling vid...
Inspiration from marketing: www.world-of-swiss.com
Re-imagined in an e-learning course
Scrolling video journey
Our prototype
Examples of
interactive video #2
Interviews
Interactive video interview
Interactive video interview
Intensifying immersion –
combining storytelling
and gaming
Storytelling –
the oldest form
of learning
Gaming –
fail safely
and try
again
According to Julie Dirksen (2010) the
average eLearning course gives you
feedback every 5-10 minutes, the
average game is ...
‘The best moments in our lives are
not the passive, receptive, relaxing
times… The best moments usually
occur if a person’...
In the zone - completely
focused motivation
Conditions required to create Flow:
o Clear goals
o Immediate feedback on your actions
o Balance between challenges and sk...
Getting the balance right
Examples of
interactive video #3
‘String of pearls’ structure
Simple branching
narrative
Simple ‘string of pearls’ structure
A man walks in to a bar…
The objectives:
o Introduce trainee bartenders to the bar
skills they will need
o Make it fun – encourage learners to revi...
And to prove you can do it lo-fi…
Examples of
interactive video #4
Complex branching
narrative
Jeff Grubb Venturebeat.com March 2013
Controlling complexity – The Walking Dead, season 1
3_110 Team Solve
Update on
workstreams. Ella has
reached different
conclusion from Daniel
Video
3_120 Dissent
What should ...
http://www.slideshare.net/benhoguet/tribeca-hacks-keynote
Match the structure to your
needs and your budget
Keep control of your seat-time
vs developed time
Anything from 1: 1.3 will work if your story
is engaging enough
Replay value – our experience
When the challenges and the story feel
authentic, learners will want to replay the
game to s...
Examples of
interactive video #5
‘Spot the errors’
hotspots
The problem
How to create an engaging and
memorable course on Data Protection
The solution - ‘spot the errors’:
Best use of E-Learning to ensure compliance
with external regulations or internal polici...
Making it
happen
Early questions:
o Revisit the need for video – is it the best
solution?
• Think
• Translations
• Volatility
• Tone of voi...
Video production is a waterfall
process…
you need clear communication
and early sign off
Your stakeholders
Make sure you’re on the same page -
show them examples of what you’re
trying to achieve.
Drama needs conflict – do they
have the appetite for it?
Are they really
ready for humour?
Will they let your characters
speak human?
Source: carncar.kr
Branching narrative – the process
o Action mapping (Cathy Moore style*) -
what do the learners need to do?
o Create challe...
Creating the structure
o Make a physical map – use card sorting to
create groups of incidents
o Link these into stories
Making sure it is a story
Candidate
A
Clara
F Hispanic
Age 40 -
50
Experienced, but has been with the company less
than 3 years. Has already produce...
“No, no! The adventures
first, explanations take
such a dreadful time.”
- Lewis Carroll, Alice's Adventures in
Wonderland ...
Prototypes
- On paper
- Online scripting
tool, such as Twine
- Film it on your
phone
Lessons
learned
Lesson 1:
Design for Flow
o Balance challenge with skills
o Work out ideal interaction spacing
o Make navigation simple an...
Lesson 2:
Don’t overload the learner
o Keep the clips short – three minutes or
less
o Keep choices limited to two or three...
Lesson 3:
When it’s new - prototype
o Develop like a video game
o Prototype and user test
o Is the user journey clear?
o I...
Lesson 4:
You can break rules
Interaction seems to give you more freedom
to ‘stylise’ and break the rules of film
grammar…...
Lesson 5:
For ‘response- reaction’ you
need a substantial payoff
Heightened drama or humour work well
Summary
To make it feel immersive
you need emotional
engagement and the right
level of intellectual
challenge
Remember
Authenticity
Autonomy
Acknowledgement
Any questions?
Thank you
More information?
@FreemanCaro
caroline.freeman@brightwavegroup.com
If you’d like to chat some more, get in touch!
brightw...
Action mapping – http://blog.cathy-
moore.com/
Interactive scripting tool: https://twinery.org/
Tools for Interactive vide...
Examples:
Interactive interviews
http://www.rsagroup.com/rsagroup/en/caree
rs/meet-our-team#.VvLIo-KLSM8
Scrolling video
w...
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
Learning Solutions - Interactive Film: Immersion in Learning
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Learning Solutions - Interactive Film: Immersion in Learning

Learning Solutions 2016 took place in Orlando, Florida 16th-18th March. The event explored "proven methods for leveraging technology in ways that enhance learning and performance in your organisation".

Brightwave's Head of Learning Design Caroline Freeman returned to the US and delivered a conference seminar on interactive film at the eLearning Guild's Learning Solutions Conference and Expo 2016.

Interactive Film: Immersion in Learning
There is plenty of research about the increasing use of video to engage learners and drive performance. The thirst for video content is effectively shown in some startling stats: YouTube is the second-most used search engine with over 1 billion-plus unique users every month; and online video is forecast to account for 60 percent of all web data by 2020.

When video is the most popular, shareable form of media content, how can you explore the learning opportunities the technology affords?

Find out more about the presentation and event here:
http://www.brightwavegroup.com/past-events/learning-solutions-interactive-film-immersion-in-learning/index.html

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Learning Solutions - Interactive Film: Immersion in Learning

  1. 1. LS807 Interactive Film: Immersion in Learning Caroline Freeman, Brightwave Group Orlando, FL • March 16 – 18, 2016
  2. 2. Who I am… Caroline Freeman Head of Learning Design, Brightwave Group
  3. 3. How many of you have used interactive video for learning? Before we start, a question for you…
  4. 4. • How interactive video can help create an immersive experiences. • Some examples • Making it happen – design process • Lessons learned What we’re going to look at:
  5. 5. One must learn by doing the thing; for though you think you know it, you have no certainty, until you try. Sophocles
  6. 6. You have to provide opportunities for your learners to practice the skills and to fail safely.
  7. 7. ‘The future of technology driven learning is immersive…I am 'in' the learning experience and I am practicing doing the things that I need to do better. I am making decisions.’ - Koreen Olbrish Pagano - Immersive Learning Immersive Learning
  8. 8. How do we make our learning immersive?
  9. 9. It’s about an approach… not a specific piece of technology
  10. 10. It’s the way we’ve always learnt best
  11. 11. What do you need to create an immersive virtual world? o Authenticity (not necessarily ‘realism’) o Autonomy o Acknowledgement
  12. 12. How can interactive video help? o Brings together the user control of the internet with the engagement of the moving image o Increases the personalisation and relevance of the content
  13. 13. The power of video o Websites that use video double the conversion rate into sales - Aberdeen Group o Employees are 75% more likely to watch a video than to read documents or web articles - Forrester Research o 76% of executives watch business videos at least once a week, including 40% who view them daily - Cisco
  14. 14. A few examples o Scrolling video o Interviews o Simple branching narrative o Complex branching narrative o ‘Spot the mistakes’
  15. 15. Examples of interactive video #1 An illusion of moving through 3d space User controls progress through video Scrolling video
  16. 16. Inspiration from marketing: www.world-of-swiss.com
  17. 17. Re-imagined in an e-learning course
  18. 18. Scrolling video journey
  19. 19. Our prototype
  20. 20. Examples of interactive video #2 Interviews
  21. 21. Interactive video interview
  22. 22. Interactive video interview
  23. 23. Intensifying immersion – combining storytelling and gaming
  24. 24. Storytelling – the oldest form of learning
  25. 25. Gaming – fail safely and try again
  26. 26. According to Julie Dirksen (2010) the average eLearning course gives you feedback every 5-10 minutes, the average game is 7-10 seconds. The importance of feedback
  27. 27. ‘The best moments in our lives are not the passive, receptive, relaxing times… The best moments usually occur if a person’s body or mind is stretched to its limits in a voluntary effort to accomplish something difficult and worthwhile.’ Flow - Mihaly Csikszentmihalyi (1990)
  28. 28. In the zone - completely focused motivation
  29. 29. Conditions required to create Flow: o Clear goals o Immediate feedback on your actions o Balance between challenges and skills o No distractions o No fear of failure o Sense of control
  30. 30. Getting the balance right
  31. 31. Examples of interactive video #3 ‘String of pearls’ structure Simple branching narrative
  32. 32. Simple ‘string of pearls’ structure
  33. 33. A man walks in to a bar…
  34. 34. The objectives: o Introduce trainee bartenders to the bar skills they will need o Make it fun – encourage learners to revisit challenges o Make it memorable
  35. 35. And to prove you can do it lo-fi…
  36. 36. Examples of interactive video #4 Complex branching narrative
  37. 37. Jeff Grubb Venturebeat.com March 2013 Controlling complexity – The Walking Dead, season 1
  38. 38. 3_110 Team Solve Update on workstreams. Ella has reached different conclusion from Daniel Video 3_120 Dissent What should Ella do? a) Make statement b) Explore data sets c) Finish survey first Dilemma 3_100 Time/ travel story Three weeks passing. Key developments. Montage of Daniel, Ella, Sharon. Photostory 3_131 State If a) Daniel sees Ella’s statement as a criticism. Hatti says to ask Clara. Video 3_132 Explore If b) Ella’s follows feedback model. Hatti suggests she meets Clara a Video 3_133 Postpone If c) Ella says nothing. No discussion, no meeting with Clara proposed. Video Example of story map for learning game
  39. 39. http://www.slideshare.net/benhoguet/tribeca-hacks-keynote Match the structure to your needs and your budget
  40. 40. Keep control of your seat-time vs developed time Anything from 1: 1.3 will work if your story is engaging enough
  41. 41. Replay value – our experience When the challenges and the story feel authentic, learners will want to replay the game to see alternative paths.
  42. 42. Examples of interactive video #5 ‘Spot the errors’ hotspots
  43. 43. The problem How to create an engaging and memorable course on Data Protection
  44. 44. The solution - ‘spot the errors’: Best use of E-Learning to ensure compliance with external regulations or internal policies
  45. 45. Making it happen
  46. 46. Early questions: o Revisit the need for video – is it the best solution? • Think • Translations • Volatility • Tone of voice • Story People & processes
  47. 47. Video production is a waterfall process… you need clear communication and early sign off
  48. 48. Your stakeholders Make sure you’re on the same page - show them examples of what you’re trying to achieve.
  49. 49. Drama needs conflict – do they have the appetite for it?
  50. 50. Are they really ready for humour?
  51. 51. Will they let your characters speak human? Source: carncar.kr
  52. 52. Branching narrative – the process o Action mapping (Cathy Moore style*) - what do the learners need to do? o Create challenges that replicate the decisions they will need to make * http://blog.cathy-moore.com/
  53. 53. Creating the structure o Make a physical map – use card sorting to create groups of incidents o Link these into stories
  54. 54. Making sure it is a story
  55. 55. Candidate A Clara F Hispanic Age 40 - 50 Experienced, but has been with the company less than 3 years. Has already produced good results, made an impact. Outspoken & powerful. Divorced, with teenage children. Able to travel. Advantage: Impressive CV. Disadvantage: Not well known in company. Some people find her manner abrasive. Candidate B Ajay M Indian Age 28-38 Enthusiastic, excellent track-record. Personable, has integrity. Ambitious. Married, no children yet. Proposed by Manager 1. Advantage: Charismatic, natural leader. Good personality fit. Disadvantage: Caring for dependent parent. Not as experienced as other candidates. Who are your characters?
  56. 56. “No, no! The adventures first, explanations take such a dreadful time.” - Lewis Carroll, Alice's Adventures in Wonderland & Through the Looking- Glass
  57. 57. Prototypes - On paper - Online scripting tool, such as Twine - Film it on your phone
  58. 58. Lessons learned
  59. 59. Lesson 1: Design for Flow o Balance challenge with skills o Work out ideal interaction spacing o Make navigation simple and intuitive o Give lots of feedback
  60. 60. Lesson 2: Don’t overload the learner o Keep the clips short – three minutes or less o Keep choices limited to two or three o Keep text short and clear
  61. 61. Lesson 3: When it’s new - prototype o Develop like a video game o Prototype and user test o Is the user journey clear? o Is it fun? o Balance difficulty, agree filming style and pace o Get buy in from your stakeholders
  62. 62. Lesson 4: You can break rules Interaction seems to give you more freedom to ‘stylise’ and break the rules of film grammar… … as long as it feels part of the ‘game’ experience e.g. mixing first and second person narratives, interleaving with question screens etc
  63. 63. Lesson 5: For ‘response- reaction’ you need a substantial payoff Heightened drama or humour work well
  64. 64. Summary To make it feel immersive you need emotional engagement and the right level of intellectual challenge
  65. 65. Remember Authenticity Autonomy Acknowledgement
  66. 66. Any questions? Thank you
  67. 67. More information? @FreemanCaro caroline.freeman@brightwavegroup.com If you’d like to chat some more, get in touch! brightwavegroup.com
  68. 68. Action mapping – http://blog.cathy- moore.com/ Interactive scripting tool: https://twinery.org/ Tools for Interactive video: • Happy yak • Adobe Storyline • Racontr • Daz from Outtakes Resources
  69. 69. Examples: Interactive interviews http://www.rsagroup.com/rsagroup/en/caree rs/meet-our-team#.VvLIo-KLSM8 Scrolling video www.world-of-swiss.com Resources

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