1. B R I T T A N Y S H O E M A K E R
167 Brook Rd. Newbury Park, CA 91320
BrittShoemaker@gmail.com www.linkedin.com/in/brittshoemaker (805) 300-2571
Creative | Design | Branding | Production | Management
Versatile creative director and designer with demonstrated ability to develop and execute
brand / brand management initiatives, including design of marketing collateral and website /
social media plans. Experience in brand development and all aspects of design. A
collaborative natural leader seeking a new challenge.
SOFTWARE: Adobe InDesign Suite (particularly Adobe Illustrator & Photoshop) | Adobe
Acrobat | Microsoft Office (PowerPoint, Word, Excel, Access) | EP3 Inventory Management |
CAD
OTHER STRENGTHS:
 Brand / category management  Marketing materials development
 Trend research and presentations  Social media marketing (SMM)
 Overseas sourcing / pricing / production  Graphic design & layout
 Print production  Sketching / CAD presentations
RECENT HIGHLIGHTS
 Launched a Sustainable Yoga and Active line that doubled in business within the 1st
year.
 Headed setup/launch of other social media marketing (SMM) components – Instagram, Pinterest
 Cited for key role in growing sales from $250,000 to $20 million
EXPERIENCE
Protrend Commerce, CA | June 2016-Current
HEAD DESIGNER – WOMENS
Design/ hand sketch and CAD sketch for the casual knits and wovens lines for the private label
accounts that we work with as well as design for our in house brands. Create color stories/mood boards
for each monthly line by working closely with our cad artist to develop custom prints. Create pattern /
tech hand offs and work closely with in house patternmakers and sewers to assure that the line comes
out as I envisioned. Plan/ manage / style all photo shoots. Develop look books / line sheets /logos/
flyers.
Cozy Casual Maywood, CA | September 2015-June 2016
HEAD DESIGNER- YOUNG CONTEMPORARY
Create line plans based on company goals / sales history / market trends. Market and trend research,
hand sketch / design the entire line (knits and wovens) and work closely with the patternmaker and
sewers in house as well as the factories overseas on fit and construction. Participate in fittings. Strike
off approvals. Production approvals. Overseas sourcing and development trips.
Threads For Thought Sustainable Apparel Los Angeles, CA | 2007-August 2015
WOMEN’S DESIGN DIRECTOR / HEAD DESIGNER – WOMENS & ACTIVE | 2010 –AUGUST 2015
Conduct trend research on target market and develop creative / branding strategies for socially
responsible organic clothing design / manufacturing organization with fair trade manufacturing
practices. Develop color palettes and direction for each line. Oversee design and production of the
Women’s main line, Active line as well as marketing materials and develop / manage web-based
marketing and social media plans. Develop custom sustainable fabrics for each season’s trends. Style

2. B R I T T A N Y S H O E M A K E R P A G E 2
EXPERIENCE
CONTINUED
and plan photo shoots. Team with sales on presentations to key prospects (buyers); develop
tradeshow plans and work trade shows to build sales leads. Manage all fittings with the technical
team. Create tech packs and work closely with the factories both domestic and overseas on perfecting
the fit of samples and production.
DESIGNER & GRAPHIC DESIGNER- WOMENS & MENS | 2007 – 2010 New York, NY
Used CAD for design of sketches and marketing materials; provided label and logo design
development and graphic / print development. Strike off approvals. Color palette development and
lab dip approvals. Created linesheets / lookbooks / mailers to use as sales tools. Designed both knits
and wovens.
Sub_urban Riot Los Angeles, CA | July 2014- November 2014
FREELANCE DESIGNER/CREATIVE CONSULTANT- WOMENS
Conduct Trend / fabric / color / wash research and design a cohesive collection. Responsible for
design (knits and wovens) / hand sketching / CAD development / linesheet development / tech packs /
fittings / sampling and coordinating with the factories. Work with owners to plan the business / review
sales and create presentations to obtain re-orders.
B with G New York, NY | 2007
DESIGNER- WOMENS
Hand sketched and designed the entire Women’s line. As the sole designer I worked directly with the
owner to create color palettes, / line plans / lookbooks. Planned and styled all photo shoots. Traveled
to trade shows to merchandise and sell the line.
Rampage Shanghai, China & Los Angeles, CA | 2006-2007
ASSOCIATE DESIGNER; promoted from ASSISTANT DESIGNER- JUNIORS
Promoted within six months of hire to Shanghai position. Conducted in-depth trend research to design
current, market-driven CAD sketches and oversee production of samples and related marketing
materials. Actively involved in sourcing in China; underwent factory training and managed sampling
in China. Worked with patternmakers, sewers, and fitters on production floor.
Internships:
MARIE CLAIRE MAGAZINE – New York, NY | 2005-2006 – Conducted market research and trend analysis;
tracked and managed sample distribution and assisted stylist on photo shoots
RAMPAGE – Los Angeles, CA | 2005 – Hand sketched designs for Dress Department, CAD design
Developed marketing materials, performed market research, and prepared trend forecasting reports
EDUCATION
FASHION INSTITUTE OF TECHNOLOGY (FIT), State University of New York
Bachelor of Science (BS) Merchandising and Management | 2006
HONORS – Deans List of Scholars, Mervyn’s Trend League Scholar