Here is a project i have completed in my Personal Portfolio course at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Brittney Yearb
y
Project & Portfolio I: Week
1
February 5th 2021

2. Brittney Yearby was born in Würzburg, Germany on
military base but shortly moved to Columbus. Ga where
she was raised. The city is not the idea city to become
successful, but it is one surrounded with many people
with big dreams and aspirations. Brittney always inspired
to be an entrepreneur in the beauty industry to
encourage and motivate people to become the best
image of themselves. She knew her desire require
several steps and more knowledge than aesthetics. After
serving 2 years in the United States Army, Brittney made
the decision to enroll in Full Sail University and major in
Digital Marketing to developing digital marketing skills in
this social media driven era
.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
-Advertising and Promotions manage
r
-Marketing Manage
r
-Search Marketing Strategist
BRAND ARCHETYPE - Exuding
the brands expertise and
competence in a courageous way
that improves the word. Take action,
be decisive, and overcome
challenges we may face in a
competitive industry.
Digital Marketing for Sephora
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 90%
Female, 20-40 years old,
Predominately White, College
Educated, Located in the mainly
located in the United States and
secondary Franc
e
• PSYCHOGRAPHICS: Loves
photoshoots, makeup, fashion,
personal health, shopping, and
social gathering
s
• IDEAL AUDIENCE MEMBERS:
Olivia Kim Marketing and Creative
operation Manager,
Candice Greede Head of
Marketing, Jennifer Choi Digital
Marketing Director
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Began an entry level jobs in Marketing for a company
within the beauty industry.
Build a Network with people within the company by
September 202
2
Mid Term: (YEAR
)
Become the lead of Marketing and start my own
business within the beauty industr
y
Long Term: (YEAR
)
Obtain a well-established business within the beauty
industry

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Adobe Creative Cloud 40%
SEO 20%
Customer Service 100%
Communication 90%
SOFT
HARD
HTML 20%
Facebook 90%
Critical Thinking 60%
Reading Comprehension 95%
SOFT
HARD

7. I help professionals within the beauty industry to effectively
promote and increase the sales of their products to their
target audiences by exuding the brands expertise and
competence in a courageous way that improves the
customers overall image of themselves.
PROMISE

8. CREDENTIALS
Work Experience
:
• Variety of Customer Service Position
within the Technical Support Industr
y
• Culinary Specialist in the United States
Army
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Leadership Roles
• Obtained a leadership position within the
United States Army
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
LaQuelle Mills
Industry Experience
:
• Studio Manager and Client
Experience Coordinator and Barry’s
Bootcamp
Education
:
• Masters Degree in Internet Marketing at Full sail
University
Leadership Experience
:
• Studio Manager Curren
t
• Assistant Studio Manager 3 years
Skills and Pro
fi
ciencies
:
• Dance 2
9
• Improvisation
7
• Social Media 5
Brittney Yearby
Overall Online Presence
:
• 500+ connections, banner image not customized, Full
body shot, detailed pro
fi
le, no articles active on
instagram, non customized LinkedIn URL
• Grade: Average 60 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Student
Education
:
• Digital Marketing at Full Sail University (September
2022)
Leadership Experience
:
• Leaderships roles within the United States Army
Skills and Pro
fi
ciencies
:
• Customer Service
• Culinary
• Microsoft of
fi
ce
Overall Online Presence
:
• 1 connection, no banner image, head shot, moderately
detailed needs more information?, no articles?, owns
social media not very active, LinkedIn URL is not
customize
d
• Grade: Poor, 5 out of 100

10. COMPETITION
Carine Moura
Noteworthy Experience
:
• Experience as a Marketing and Strategy Residen
t
• Strategized relationship/competition strategy
Brittney Yearby
HEADSHOT HEADSHOT
Industry Experience
:
• Strategy and Marketing Manager a
Advent Health
Education
:
• Master of Business administration
Skills and Pro
fi
ciencies
:
• Leadership
5
• Hospitals
5
• Marketing 5
Overall Online Presence
:
• Over 500 connections, banner image not customized,
professional headshot, very detailed pro
fi
le?, obtains
published articles, active on other social media, her
LinkedIn URL is not customize
d
• Grade: Superior 80 out of 100
Industry Experience
:
• Student
Education
:
• Digital Marketing at Full Sail University (September
2022)
Leadership Experience
:
• Leaderships roles within the United States Army
Skills and Pro
fi
ciencies
:
• Customer Service
• Culinary
• Microsoft of
fi
ce
Overall Online Presence
:
• 1 connection, no banner image, head shot, moderately
detailed needs more information?, no articles?, owns
social media not very active, LinkedIn URL is not
customize
d
• Grade: Poor, 5 out of 100

11. BRAND POSITION
“Digital Marketer seeking to exploit her innovative skills in a way that
she loves most which in return exudes smiles on faces. Being a creator
since youth has merged herself in a world of imagination,
mischievousness, and fun without the shame of feeling unproductive in
a world of solemnity. Comprehending the prominence of heroism has
sparked her interest in implementing her love for fashion. In addition
Brittney implements the traditional skills of feminine roles to encourage
the comfort in exuding feminine energy for a more balanced world.
”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• American Marketing association
‣ March 26 Washington D.C
.
• Internet Marketing association
‣ October 1, 2021 Web Even
t
• PRS
A
‣ June 24-25 2021 Nashville, TN
Digital Marketing
• Primary Content: I will create content about skin, hair, and
nail care. Along with
fi
tness and health. This will include
articles, vlogs, and live sessions
.
• Primary Tools: Instagram, Youtube, and Faceboo
k
• Website: Use personal website and YouTube Channel to
showcase work
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• To seek a senior mentor with expertise within Marketing
and sales.
Formal Education
• Digital Marketing B.S.
Technical Skills
• Complete Creative Cloud courses on SkillShare April
30th 202
1
• Complete Search Engine Optimization course on Skill
share June 30th 202
1
• Learn HTML coding on Khan Academy
Soft Skills
• Critical Thinking Lynda.com
• Sales Lynda.com
• Social perceptiveness lynda.com

14. Brittney Yearby
You know the beauty industry is constantly growing.
Consumers are overwhelmed with a plethora
companies within the beauty industry. It’s hard for them to know who to go with.
I on the other hand will use my storytelling expertise to help differentiate your
company for others and gain trust and sale from consumers.
“
Picture of You
Goes Here

15. REFERENCES
Summary report FOR: 11-2021.00 - marketing managers.
(n.d.). Retrieved February 07, 2021, from https://
www.onetonline.org/link/summary/11-2021.0
0
Summary report for: 13-1161.01 - search marketing
strategists. (n.d.). Retrieved February 07, 2021, from
https://www.onetonline.org/link/summary/13-1161.0
1
Summary report FOR: 11-2011.00 - advertising and
PROMOTIONS MANAGERS. (n.d.). Retrieved
February 07, 2021, from https://www.onetonline.org/
link/summary/11-2011.0
0
Hero brand archetype - kaye putnam: Psychology brand
strategy. (2019, August 19). Retrieved February 07,
2021, from https://www.kayeputnam.com/brandality-
archetype-hero
/
All conferences: Prsa. (n.d.). Retrieved February 07, 2021,
from https://www.prsa.org/conferences-and-awards/
conference
s
Soft+Skills - Lynda. (n.d.). Retrieved February 07, 2021,
from https://www.lynda.com/search?q=soft%2Bskill
s
Street, P. (2019, February 15). Photo by Park Street on
Unsplash. Retrieved February 07, 2021, from https://
unsplash.com/photos/jeJqbm_rEx
g
Chouette, L. (2020, June 05). Photo by laura Chouette on
Unsplash. Retrieved February 07, 2021, from https://
unsplash.com/photos/LDAnMwIYxR
A