Virtual Reality (VR) has been a buzzword in the Australian real estate industry for long, but unfortunately only a few realise its true potential even today. A lack of knowledge has caused a lot of scepticism and doubts over whether this technology is actually the future of real estate marketing or not. We often hear people ask – “well, it’s a great technology, but is it cost-effective?” They are sceptical even before they do the research to find out the ROI that VR can produce. Or they will say – “at the end of the day, it’s virtual, it’s not reality after all”.

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N E U E
T H I S I S
W h e r e V I R T U A L b e c o m e s R E A L I T Y
Champagne Soda

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The Future of Real Estate
In this age of technology,
businesses which fail to
communicate their value
clearly and leave it to their
customers’ imagination are
getting crushed by the
competition.

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It is for this reason that the
concept of Virtual Reality
(VR) is catching up fast.
VR helps Agents
showcase their services in
a way that leaves no room
for communication and
imagination gaps.

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VR Elevates Buying
Experience
As a developer or seller, you
can immediately stand out
from the competition and
reach a larger pool of buyers
by utilising virtual reality
tools.

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VR walkthroughs will help
your prospects make
home buying decisions
from the comfort of their
living room.
VR Make The Buying
Experience Convenient

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Virtual reality provides a greater
degree of comfort when it
comes to selling property off-
the-plan.
Even before a shovel hits the
dirt, you can run full-scale sales
and marketing campaigns with
VR Provides Buyers
with Reassurance

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VR tools can bring yet-to-be-
built housing developments to
life. Donning VR headsets,
potential buyers can walk
through a virtual apartment as
well as explore the proposed
communal outdoor area on the
roof.

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An increasing number of
developers around the world
are spotting unique sales and
marketing opportunities with
this technology. VR solutions
are also bringing all industry
stakeholders – developers,
real estate agents and buyers
– on a common platform.

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Here they can share their
vision and at the same time,
benefit from highly
personalised outcomes. VR
can be a great marketing tool
in your arsenal as it will help
you stay on the top of your real
estate game and crush your
competition easily.

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