Leveraging LinkedIn

Leveraging LinkedIn
Your Job Search
Bruce A. Bennett
Career Coach Corner
September 21, 2023

2
God our Father and Creator, You bestow upon us gifts and
talents to develop and use in accord with Your will.
Grant to me, through the intercession of St. Joseph the
Worker - as model and guide - employment and work, that I
may, with dignity, provide for those that depend on me for
care and support.
Grant me the opportunities to use my energy, talents, and
abilities for the good of all and the glory of Your name.
Amen.
Opening Prayer to St. Joseph the Worker

3
Consumers Credit Union has a number of openings across the
business in the branches and corporate headquarters.
Link to careers page:
Consumers Credit Union job postings
Consumers Credit Union: Job Openings

4
September Workshops:
Tue Sep. 26
3rd Annual Hire Lake County Job Fair
Tue Sep. 26
Master the Interview - Hybrid (Antioch Public Library District)
Wed Sep. 27
Resume Assistance at the Job Center of Lake County
Wed Sep. 27
Resume Assistance at the Job Center of Lake County
Thu Sep. 28
Job Center on the Move - Mano a Mano
More Info, Sessions & Registration at:
https://www.lakecountyil.gov/393/Calendars
Lake County Workforce Development

5
Relationship Marketing (aka Networking) 7pm in Formation Center & on Zoom
Networking is all about building and sustaining relationships. It’s also the most successful
route to landing a new job. It's estimated that 75-85% of job seekers land their new roles
through some form of networking. Please join us in person at the Formation Center as
we welcome Paul Duski, a Lake County relationship-builder and networking coach, who
will present “Relationship Marketing (Networking)”. Paul will provide practical info on
all aspects of the networking process, and will show, step-by-step, how to build the
relationships that will ultimately lead to your next job. Just Google: “St. Joseph
Employment Ministry” for more info. Please join us in person for this informative, high-
energy session! Free and all are welcome – bring a friend!
To register for the Zoom option:
https://us02web.zoom.us/meeting/register/tZckd-qsqD4oHdwVcz5FARxIL-jzUFikM6YN
For info & to register for our next meeting, just Google:
“St. Joseph Employment Ministry”
October 19 Meeting

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Email: 1) Meeting Reminders
2) Opportunities & Resources
(Training, Job openings, etc.)
3) Networking List :
Why Join St. Joe’s Employment Ministry?
Most
Recent
Session
Name Ph.
Topic & Date
Functional Target
Area
Email Previous
Company

7
If you would like to get on our mailing list,
please send an email to:
johnfjennings1@gmail.com
Please include the following:
- Your Name
- Email address
- Phone No.
- Target Job Function (e.g. Accountant, Marketing Mgr.,
etc.)
- Previous Company
Mailing List

8
Introduction & Outline for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
Outline
Why LinkedIn?
General tips for enhancing your profile
Searching and filtering results
Building your LinkedIn connections/network
Posting activity using # and @ symbols
One LinkedIn mobile app options

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Goals for session
Learn the search filters available to narrow results
Building your network
Find out why & how to create and post content
Understand the importance of the hashtag #
Recognize when & how to use the @ symbol
Discover LinkedIn mobile app options

10
LinkedIn - What is it & Why use it?
Over 930 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business

12
Your View of My Introduction Card

13
Use the More
button to
reveal
additional
options
including the
Connect

14
My View of the Introduction Card

15
LinkedIn Profile - Add Profile Sections

16

17

18

19
Editing Your LinkedIn Profile URL

20
Delete
computer
generated
digits &
Save

21
Use on
resume,
cover letter,
business
card, job
applications,
email
signature

22
Adding a Custom Banner
Providing a custom banner enhances a profile

23
LinkedIn offers a
few new “custom”
banners
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

24
This is the Upload
a Photo option
that allows you
to adjust the
image to size

25
Use Google images to search for alternate options

26
Leverage LinkedIn - Searching
Boolean Search and Operators
Is a type of search that allows the user to combine keywords with
operators (or modifiers) to limit, broaden or define your search
Operators include – AND, OR, NOT, AND NOT
Marketing VP AND VP of Marketing AND Marketing Director AND
Director of Marketing
Marketing VP OR Marketing Vice President

27
Marketing VP OR
Marketing Vice
President

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Searching Marketing VP OR
Marketing Vice President
yields over a million people
to review
You only get to see the first
100 unless you have an
upgraded account
Many filters can be used to
fine tune the search results

29
Many
filters can
be used
to fine
tune the
search
results

30

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The filters at the end of
list can be used to
specify a Name, Job
Title and/or Company
e.g. Recruiter at
Brunswick

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Recruiter OR talent
acquisition search

33
Recruiter OR talent
acquisition search
yields over 8.7 million
results
Adding a company or
two can provide
specific individuals

34
Recruiter OR talent
acquisition search
with two companies
added to search filters

35
Recruiter OR talent
acquisition search
with two companies
added to search filters
with a specific
location

36
Leverage LinkedIn – Job Search Agent
A job search agent can
be created easily
You can save up to 10
different job searches
using different job
titles, and many other
filtering criteria

37
Many
filters
are
available
to obtain
specific
results

38

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Utilize filters to target
your ideal position
& Company
New filters have been
recently added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

40
Leverage LinkedIn - Groups
Increase your
network by
joining industry
or position
related groups
e.g. business
development

41
Groups vary by
members and
activity
You can join up to
100 groups

42
https://www.linke
din.com/groups
/2835/
Recommended
regional group
for Chicagoland
area

43
Posts are
topical or
informational
Job posts can
be found
here too

44
Groups
allow for
you to
message
members
without
being
connected

45
Hi John,
I saw your post regarding #hiring. A number of people I come
in contact through my career coaching are looking for
opportunities. I would like to learn more about Harmer
Associates. Would you be open to a brief phone call? Let’s
connect!
Hi Andrea,
I have over a decade of experience as a Systems
Administrator at a Fortune 500 company. The position you
recently posted is a great fit with my background. Would you
have a few minutes to discuss the role in greater detail? My
resume is attached for your perusal.

46
Three levels of connections
Your LinkedIn Network - 1st, 2nd, or 3rd

47
LinkedIn suggests many ways to build your network
People you may know from University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Professional Training & Coaching industry
you may know
Online events for you
Groups you may be interested in
Research Individual or Company
Leverage LinkedIn - Build Network

48
People you may know with similar roles
Click on their name or photo to connect

49
Click on blue Connect button

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

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A personal note
increases the
likely hood of a
successful
connection
Only 300
characters can be
used for the note

52
The More button
or (3 dots)
reveal several
options
including
Connect
Building Your LinkedIn Network

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Analytics & Tools
Review activity and
interest in your profile
The Analytics section is
only available to you
for review

54
Your Activity
Activity posting can be
articles, recognition,
etc.
Try to include an article
hyperlink, image or
video
Click on See all Activity
to view additional
content

57
Your Activity
Information about the individuals viewing your posts

58
Your Analytics
Post analytics
Impressions offers
insights about the
exposure your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
days and 365 days

59
Your Analytics
Post analytics
Engagements detail
the reactions to your
activity

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Your Analytics
Demographics
information covers
several categories
Top demographics
can display Job
titles, Locations,
Industries, Seniority,
Company size and
Company

61
Your Activity
Creating a post is an easy process
Start on the Home page and click on Start a post

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Your Activity
Click on the Anyone drop-down menu
to select who receives the post

63
Your Activity
You can send to Anyone, +Twitter, Connections only, or a
LinkedIn Group

64
Your Activity
You can
select only
ONE
LinkedIn
Group to
post your
message

65
Your Activity
Type a message
and add # to
increase the
number of
recipients
Or use @ to tag
specific
individuals or
company

66
Your Activity
Add hashtags to reach
a larger audience
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment 14.7M
The content is complete
and ready to Post

67
Your Activity
Confirmation
the post is
successful
Click View to
see, review
and/or edit it

68
Schedule Your Activity
You can schedule your post for a later time

69
Leverage Activity with Hashtags = #
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed

70
Leverage Activity with Hashtags
Enter in a topic to find variations of the topic

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Leverage Activity with Hashtags
LinkedIn reveals how many followers a topic has

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Leverage Activity with @
The @ symbol tags a specific person or company
The tagged person receives a mentioned notice
e.g. @DenisCurtin
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media

73
When typing a
name, click on the
person in the
dropdown list

74
LinkedIn
completes the
name for you &
hyperlinks it
Complete typing
your comments
and click the
Post button

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The individual receives notice that you tagged them
People that follow the individual will see it in their feed

76
The company
receives notice
that you tagged
them in a post

77
Follow Company
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page

78
Follow Company
Like,
Comment or
Share to
engage with
a company

79
Follow Company
Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

80
Important Visibility Setting
There are three
profile viewing
options
You want to let
individuals and
companies know
that you are
looking at them

81
Mobile App Features
LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

82
Mobile App Feature - Name Pronunciation
LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

83
Mobile App - Adding a Connection
You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

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McHenry County Workforce Network
October Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
Mock Interview
LinkedIn Critique

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Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Wednesday October 4, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday October 9, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Job Search for Over 50
Wednesday October 11, 2023 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Monday October 16, 2023 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Wednesday October 18, 2023 from 10:00am to 12:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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