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Youtube marketing ppt
In this file, we share with you all information that related to youtube
marketing ppt such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
When we talk about the business use of social media, we tend to make a few distinctions. The
first is that some social marketing channels are better for talking to consumers (Twitter and
Facebook) and that others are better for networking with businesses (LinkedIn, Ecademy).
Then we talk about engagement (having conversations, basically) and broadcasting (pushing out
a message). Social media types generally view broadcasting as a no-no. But there’s a place for it.
YouTube straddles the divide between the two - it’s a broadcast that encourages interaction via
comments, shares and simply embedding the video in your own site. YouTube is great and video
works really well as a promotional tool.
But we’re very aware that not so many small businesses have the confidence, the time or the
technical skills to make a video.
So what other options are there? There’s podcasting, but the same caveats apply. This week I’ve
been taking a look at something that does pretty much the same as YouTube, but using software
that many business owners will already be familiar with. If you’ve ever used PowerPoint to
create a sales presentation, you can use to broadcast it to the world. SlideShare is basically the
YouTube of PowerPoint. You create a presentation, download it and share the link. Other people
can view it, comment on it, embed it in their own site.
Presentations may not necessarily be as immediate as videos, but think about it: how much more
convenient is this than emailing a great big file to lots of people over and over? And what about
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the opportunity to pick up ‘floating’ prospects who just happen to be browsing in a related topic
area?
So what can you use it for? Well, most people seem to use it to talk about the service they
provide (there are a lot of consultants touting their expertise), particularly in social media; some
people are using it to preview longer publications; some people are using it to present statistics
or arguments; yet others are using
SlideShare as a basic product catalogue. Personally, I think simple step-by-step guides work well
and can be helpful to businesses selling products that require a degree of technical skill (being a
cyclist, I rather like this one on fitting a bike tyre).
Much like YouTube, the quality of presentations is variable and they range from the trivial to the
profound. But it’s fun looking at things and you might just find a useful outlet here for your own
business. If you do, the same rules apply as for a presentation to an audience: be clear, be simple,
illustrate your point well and don’t use loads of text, like these guys.
Anyway, the reason I was looking at SlideShare is because I’ve been reviewing some content
produced by one of our sponsors, business software company SAGE. I’ve been looking
specifically for material that is of use to small business owners - ie, not pushing product, but
sharing knowledge. Frankly, this is something not many FTSE 100 businesses do, but Sage are a
bit more savvy with their social media use than a lot of other big firms. I came across this
SlideShare presentation - I like the way it intersperses the more general observations with
specific tips about using social media in your business. Equally smart is that when you think of
Sage, you don’t think social media - but that’s how oblique modern marketing is.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
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#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
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When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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