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PMC awarenesscampaign
Content    •   Mobistar at a glance    •   Corporate Social Responsibility (CSR)    •   Antartic ICE    •   I’m ICE    •  ...
Mobistar at a glance    • Mobistar’s people      Team      members      (31/12/2011)                          1794        ...
Corporate Social Responsibility    • Mobistar has been proactively making commitments      regarding CSR  first annual re...
Corporate Social Responsibility    • Strategy is based on 4 pillars       • The customers         Mobistar wants to proact...
Corporate Social Responsibility       • The society         Mobistar wishes to share the benefits of the digital         w...
Antarctic ICE    •   Expedition by Dixie Dansercoer and Sam Deltour    •   Embarked in November 2011    •   A world recor...
Antarctic ICE    •   By 2020 we will         •    reduce our CO²-emissions with 50 %         •    reduce our energy consum...
• The ambition of the adventures is to educate people on the      importance of preserving the world’s ecosystem    • A co...
• Even a child can sort it!     • Robert Fontaine: MKT Program Manager     • Objective:        • Encourage team members to...
Actions: signalizations     14/04/2011     •     Previously, no correct sorting of PMC at floors     •     Low awareness o...
Actions: Mobikids     15/04/2011                                         Purpose:                                         ...
Actions: Bin     09/05/2011                                                  Purpose:                                     ...
Actions: Run event      17/05/2011     Purpose:     Promoting the new                             Result:     PMC bin &   ...
Actions: Eco-ambassadors     19/05/2011 & 26/05/2011     •    Personal distribution of cards in the company restaurant (1 ...
Actions: Eco-ambassadors     07 & 09/06//2011•    Info session in collaboration with FostPlus   Purpose:                  ...
Actions: Eco-ambassadors community  21/06//2011                                                   Purpose:                ...
Actions: Eco-training     30/06//2011                                                            Purpose:                 ...
Actions: Walk to the bin!     30/06//2011                                                    Purpose:              Result:...
Actions: Mobikids: ICE Casino     12/08/2011                                                            Purpose:          ...
Actions: “Did you know” communication     August 2011                                                    Purpose:         ...
Actions: Good cause     23/08/ 2011                                                    Purpose:                           ...
Actions: Spontaneous     31/08/ 2011                                                     Result:     Purpose:             ...
Actions: The Executive Committee shows the example     31/08/ 2011                                                   Purpo...
Actions: Celebrate the end of the project     31/08/2011                                                   Purpose:       ...
Statistics                                                Purpose:                                                Communic...
Communication channels• Electronic      •   Intranet:          news with pictures, video’s      •   tweet: short communica...
Tips to make the PMC project     a success     • Strength        • Supported by the Top management  ICE challenge contest...
Tips to make the PMC project     a success     • To improve        • First signalizations on the existing bin was not clea...
Tips to make the PMC project     a success     • Threats        • As the challenge is finished, continue to animate the   ...
Tips to make the PMC project     a success     • Opportunities        • Awareness of CSR within Mobistar has increased    ...
What are you waiting for?
Questions?33   Doris Vispoel: PMC project @ Mobistar
Visit our websites: • www.mobistar.be • http://business.mobistar.be • http://corporate.mobistar.be34     Doris Vispoel: PM...
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2012 04-20 mobistar-awareness campaign pmc_ice_43_bis

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2012 04-20 mobistar-awareness campaign pmc_ice_43_bis

  1. 1. PMC awarenesscampaign
  2. 2. Content • Mobistar at a glance • Corporate Social Responsibility (CSR) • Antartic ICE • I’m ICE • Actions • Statistics • Communication channels • Tips • Q&A2 Doris Vispoel: PMC project @ Mobistar
  3. 3. Mobistar at a glance • Mobistar’s people Team members (31/12/2011) 1794 22 37.8 years old Different nationalities (31/12/2011) Average age of a Mobistar team member (31/12/2011)3 Doris Vispoel: PMC project @ Mobistar
  4. 4. Corporate Social Responsibility • Mobistar has been proactively making commitments regarding CSR  first annual report in 2010 • Our ambition is to participate in an overall change of mindset • Global objectives to be attained by the year 2015 • to be recognized by its customers as the trusted partner capable of offering personalized telecom solutions; • to be perceived by the job market and its own team members as the best ICT employer; • to be seen by the community as a player which is sustainably contributing to progress and to protection of the environment4 Doris Vispoel: PMC project @ Mobistar
  5. 5. Corporate Social Responsibility • Strategy is based on 4 pillars • The customers Mobistar wants to proactively strengthen control of sensitive data in line with their values and, for this purpose, to adapt the governance, processes, methods and tools wherever this is necessary. • Our employees Mobistar wishes to recognize and lend its support to the employees. They must feel that they are respected, recognized for their contribution and must be able to develop their potential.5 Doris Vispoel: PMC project @ Mobistar
  6. 6. Corporate Social Responsibility • The society Mobistar wishes to share the benefits of the digital world with the largest number of people and to encourage social inclusion. • The environment Mobistar wishes to find innovative solutions for a greener world. • Antarctic Ice is part of the companys general social responsibility program, containing more than 70 ongoing projects build around the 4 axes6 Doris Vispoel: PMC project @ Mobistar
  7. 7. Antarctic ICE • Expedition by Dixie Dansercoer and Sam Deltour • Embarked in November 2011 • A world record: 5013 km on the South pole by kite • Using only wind energy  CO² neutral expedition7 Doris Vispoel: PMC project @ Mobistar
  8. 8. Antarctic ICE • By 2020 we will • reduce our CO²-emissions with 50 % • reduce our energy consumption by 15 % • optimizing the mobility of all team members. • aim to recycle 30 % of all handsets by 2015. • Inspire • We will have to inspire the team member of Mobistar to participate, to support, to understand. • Connect • We need to connect with all team members and many of your challenges will allow team members to connect with each other in a new way. • Explore • We will explore new ways of doing things, changing habits and changing our view on our society.8 Doris Vispoel: PMC project @ Mobistar
  9. 9. • The ambition of the adventures is to educate people on the importance of preserving the world’s ecosystem • A contest to make all team members connect to this inspiring adventure (01/04/2011-31/08/2011) • A challenge to act on CSR matters such as mobility, a healthy lifestyle and the environment • 10 projects set up by the employees were selected • Selection based on the Mobistar values, CSR impact and sustainability • The initiator of the winning project accompanies Dixie & Sam • Present at the expedition take off in South Africa9 Doris Vispoel: PMC project @ Mobistar
  10. 10. • Even a child can sort it! • Robert Fontaine: MKT Program Manager • Objective: • Encourage team members to better recycle their waste in the main administrative building, with a focus on PMC (plastic bottles, metal cans & cardboard drinks) • How • Change of attitude through a thorough change management & animation plan • Link with CSR • Reduce further environmental footprint of Mobistar, by proposing to each employee to be environmentally more responsible in day-to-day work at Mobistar • Position Mobistar further as environmentally responsible company in its Evere/Brussels community.10 • Lead by example
  11. 11. Actions: signalizations 14/04/2011 • Previously, no correct sorting of PMC at floors • Low awareness of recycling , low visibility Purpose: Result: Deploy new introduction of blue signalization to bags in existing have Team bins with an Members sorting acceptable level of again in the office sorting quality First blue bags collected!11 Doris Vispoel: PMC project @ Mobistar
  12. 12. Actions: Mobikids 15/04/2011 Purpose: Make Team Members Result: aware by having 52 Mobikids children learning them explained to 104 how to sort in the Team Members how office to sort! Symbolize the project 40 drawings placed for the kids with a logo12 Doris Vispoel: PMC project @ Mobistar
  13. 13. Actions: Bin 09/05/2011 Purpose: Enhance drastically Encouraged by first recycling efforts by recognition of blue bin Team Members, we obtained a GO to in coffee corners by install state-of-the-art PMD bins installing a separate blue bin Result: 20 new bins placed boardroom included Challenge to have people changing of bin (from existing to new PMD bin)13 Doris Vispoel: PMC project @ Mobistar
  14. 14. Actions: Run event 17/05/2011 Purpose: Promoting the new Result: PMC bin & All drinks recycling during distributed were other Mobistar sorted. Visibility to event 35 runners Dixie & Sam do sort it!14 Doris Vispoel: PMC project @ Mobistar
  15. 15. Actions: Eco-ambassadors 19/05/2011 & 26/05/2011 • Personal distribution of cards in the company restaurant (1 day) Purpose: • During 1 week available at the cash register Inform the population were are looking for • No much success! eco-ambassadors During lunch discuss the role of an eco- ambassador Eco-ambassador branding Result: • Friendly recruitment lunch is organized with bio-sandwiches 250 recruitment cards were • Share what should be expected for an eco-ambassador distributed in the program. company restaurant 30 persons • Creation of Eco-ambassador T-shirt &pin participated the lunch 30 T-shirts15 Doris Vispoel: PMC project @ Mobistar Have the green reflex!
  16. 16. Actions: Eco-ambassadors 07 & 09/06//2011• Info session in collaboration with FostPlus Purpose: Start to build • Why recycle? recycling knowledge • How to sort? to better inform • What happens after collection? Team Members Recycle process Influence behaviors Recruitment of eco- ambassadors Result: 2 great sessions with 15 motivated participants. Written support available on eco- ambassador Sharepoint16 Doris Vispoel: PMC project @ Mobistar
  17. 17. Actions: Eco-ambassadors community 21/06//2011 Purpose: Share knowledge and ideas within the eco-ambassador community Result: 29 eco-ambassadors recruited Article published in e-magazine Creation of the Sharepoint-site: knowledge DB, discussion board, green links, action listVision: Thanks to Mobistar Eco-ambassadors, Team Members have the greenreflex in the office and at home, and as a group have a big impact on theenvironmentMission: Mobistar Eco-ambassadors will change durably the green awareness andbehavior of colleagues (@ the office & @ home) , through: their own exemplary and enthusiast green behavior their deep green knowledge17 their gentle coaching and thanking of colleagues their ideas and actions
  18. 18. Actions: Eco-training 30/06//2011 Purpose: Provide ecologic• In collaboration with an “asbl/vzw” theoretical• Based on a game background to eco-• Manager of a small enterprise ambassadors• Theoretical concepts of sustainable management can be applied in a economical business environment Result: 12 participants. Sponsored by Mobistar training department.18 Doris Vispoel: PMC project @ Mobistar
  19. 19. Actions: Walk to the bin! 30/06//2011 Purpose: Result: Improve recycling: 65 participants walked to Action by surprise the bin placed in the based on a flash internal building patio and mob Learn Team received a smoothie Members to walk the Many other Team distance with Members could see the can’s/bottles up to flash mobilization from the the right bin! floor windows19 Doris Vispoel: PMC project @ Mobistar
  20. 20. Actions: Mobikids: ICE Casino 12/08/2011 Purpose: Result: Further raise• Waste in right bin 3 kids / table + coach awareness on 29 TMs participated, recycling and also assisted by 19 kids. provide hints & tips to Smoothies were recycle via a card offered game• Waste X is recycled into object Y• Right waste symbol in right bin• Associate the drawings together Mobikids played in the Mobiclub with TM a memory card game dedicated to recycling. Doris Vispoel: PMC project @ Mobistar20
  21. 21. Actions: “Did you know” communication August 2011 Purpose: Scientific campaign Remind the key recycling facts to deepen recycling knowledge and awareness Result: During 1 month A weekly communication wave Posters in the PMC bin At the Nespresso bar and via Tweet (intranet)21 Doris Vispoel: PMC project @ Mobistar
  22. 22. Actions: Good cause 23/08/ 2011 Purpose: Associate a good cause to the recycling efforts by collecting plastic caps of bottles Result:• This initiative consists of the Launch of sale of collected plastic bottle partnership with caps to a recycling company “Belgian center for that produces durable pallets. Guide Dogs22 Doris Vispoel: PMC project @ Mobistar
  23. 23. Actions: Spontaneous 31/08/ 2011 Result: Purpose: Customer service department: Improve the quality of 200 persons visited, ~60 PMC recycled sorting by removing the Marketing department PMC from the general in collaboration with an eco-ambassador waste bin at the TM’s desk 100 colleagues visited,~ 30 PMC recycled Manager leading by Plastic bags are added to collect the plastic caps example 1 department added a box to collect the PMC as they are seated further away from the central coffee corner23 Doris Vispoel: PMC project @ Mobistar
  24. 24. Actions: The Executive Committee shows the example 31/08/ 2011 Purpose: Use the image of ExCo and sponsors using the PMC bins to stimulate everyone to do the same Result: Very attractive visuals were published on the magnetic walls (20) near the coffee corners24 Doris Vispoel: PMC project @ Mobistar
  25. 25. Actions: Celebrate the end of the project 31/08/2011 Purpose: Celebrating the recycling efforts of all Result: 22 Thank you posters published in the PMC bins25 Doris Vispoel: PMC project @ Mobistar
  26. 26. Statistics Purpose: Communicate on results based on manual counting of blue bags by the cleaning team, visual surveys of random inspected blue bags in the PMC bin Result: Immediate level of 60% was reached Increase of quality via communication / animations (Walk to the bin, Manager leading by example …) Continue to motivate TM’s to increase level of quality26 Doris Vispoel: PMC project @ Mobistar
  27. 27. Communication channels• Electronic • Intranet: news with pictures, video’s • tweet: short communication • Mobistar e-magazine: e-together• Posters • Coffee corners • ICE Wall • Nespresso bar• Items • On vending machines • On PMC bin • On the caps recycle bin • In napkin supports • On the patio floor27 • Distribution at cash registers
  28. 28. Tips to make the PMC project a success • Strength • Supported by the Top management  ICE challenge contest with team member participation • Communication platform to gives visibility (drink, articles …) • Green topic was positively welcomed by the team members of all brands and departments • participation / collaboration of team members • Contact third parties to help you (FostPlus for info sessions, BCG to explain the good cause, training partner…) • Bottom-up approach via eco-ambassadors community • Use of a dynamic central communication tool (SP / Yammer) • Use of specific “house” icons general icons • Use pins – T-shirts so they can show the colleagues their involvement for the “green aspect” • If possible, events with team members children are a hit28 Doris Vispoel: PMC project @ Mobistar
  29. 29. Tips to make the PMC project a success • To improve • First signalizations on the existing bin was not clear enough  brand new bins installed • To obtain a quality of 85 % or higher  regular communication / animation • Communication not always seen by the team member  keep simplicity, repetition, coherence and touch the emotions • Mention well what items may “NOT” be in the bin (fe. Plastic cups) • Some events had low participation degree (flash mob)  surprise message  better to communicate in advance • Do not disturb colleagues during lunch (ICE casino)  better during coffee breaks • Distribution of cards for the recruitment of eco-ambassadors  low success degree  eco-friendly lunch  resulted in 30 eco- ambassadors29 Doris Vispoel: PMC project @ Mobistar
  30. 30. Tips to make the PMC project a success • Threats • As the challenge is finished, continue to animate the green aspect (waste) on the long term • Industrialization of the events30 Doris Vispoel: PMC project @ Mobistar
  31. 31. Tips to make the PMC project a success • Opportunities • Awareness of CSR within Mobistar has increased • Mobistar values are lived within the company • Eco-ambassador community: transversal participation (level / department) • Learn more about waste  improve waste management • Integrate the green aspects in the training library • Link the project to a good cause • Spontaneous actions led to higher involvement (good cause) • Due to the success, PMC recycle can be done in other buildings • Projects were hold in a collaborative way31 Doris Vispoel: PMC project @ Mobistar
  32. 32. What are you waiting for?
  33. 33. Questions?33 Doris Vispoel: PMC project @ Mobistar
  34. 34. Visit our websites: • www.mobistar.be • http://business.mobistar.be • http://corporate.mobistar.be34 Doris Vispoel: PMC project @ Mobistar

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