As the digital world continues to evolve, marketers are tasked with adjusting their marketing strategies.In this webinar, we’ll provide you with actionable steps you can take to elevate your digital marketing strategy. You’ll learn how:
The digital landscape has changed and what this means for marketers
Cross-departmental collaboration is key to digital marketing success
Social media marketing, as a top digital marketing strategy, can be integrated into every business function
To adapt social strategies to align with steps in the buyer’s journey
3. Today’s Agenda
• The Changing Digital Landscape
• Cross-Departmental Collaboration
• Best Digital Marketing Channels
• The Integral Role of Social Media
• Aligning Strategy with the Buyer’s Journey
• Emerging Marketing Technology
• Q&A
3 #DigitalTransformation
4. The Changing Digital Landscape
● Marketing IS Digital
● User-Driven
● New Technology
● Highly Saturated
● Instantaneous
● Mobile
4 #DigitalTransformation
5. What Does This Mean for Marketers?
● Data & Analytics
● Search Engine Optimization
● End-to-End Customer Service
● Content Is Key
● Personalized Customer Experiences
● Touches All Business Functions
5 #DigitalTransformation
7. Why Collaboration Is Important
● Consistent Voice and Message
● Optimize Internal/
External Communication
● Take Timely Action
● Support All Business Functions
7 #DigitalTransformation
10. Your Website = Your Information Hub
● Accessible Information and Content
● Strong CTAs
● Connect to Social
● Voice of the Customer Loop
● Keywords
● Optimize for Mobile
10 #DigitalTransformation
16. Email
• Provide Value Right Away
• CTA - Strong and Obvious
• UTM - Track Your Efforts
• Creative Subject Lines
• Simple Copy and Active Voice
• Test Variations
15 #DigitalTransformation
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