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2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019

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Bryan O'Rourke keynote at SIBEC 2019 in Miami addresses fitness wellbeing and betterment trends for 2020 and beyond. To learn more visit www.bryankorourke.com . Also watch the video playlist here https://www.youtube.com/playlist?list=PLEzUGKmmTLr1GJZ5yMDtio-D_vs_Z-CAq

Publié dans : Technologie

2020 Fitness Betterment 2020 and Beyond Keynote SIBEC NA 2019

  1. 1. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke
  2. 2. Health Care & Education Industries Most Impacted
  3. 3. What Does This Mean ? Connecting The Dots & See Gaps
  4. 4. 2007
  5. 5. WORK TRENDS IMPACTED
  6. 6. GROWTH IN HOME SCHOOLING
  7. 7. OUR BEHAVIORS HAVE SHIFTED
  8. 8. OUR BEHAVIORS HAVE SHIFTED
  9. 9. GLOBALIZATIONS IMPACT
  10. 10. Current State Of Our Industry And What Industry Exactly?
  11. 11. Change Drivers
  12. 12. Opportunities And Threats
  13. 13. Strategies To Excel
  14. 14. @bryankorourke bryankorourke@gmail.com
  15. 15. ! Current Industry State & What Industry Exactly ?
  16. 16. GROWING DIVERSE MARKET $94B in 2018 183M Members 230M By 2030
  17. 17. ECONOMIC TIMES GENERALLY GOOD
  18. 18. Growth Fitness Bricks & Mortar = Budget & Luxury
  19. 19. http://bit.ly/1rebelukminton FITNESS + TECHNOLOGY PODCAST INDUSTRY TODAY
  20. 20. Environment For Capital - M&A Strong
  21. 21. $5.6 B Valuation 14 M Members
  22. 22. DIGITAL GLOBAL PENTRATION 647 M DIGITAL USERS
  23. 23. TECH ASSET BUBBLE IMPACTING MARKET
  24. 24. $10B Valuation $195M Loss Only 1.4M Subscribers
  25. 25. $39 M Valuation $400 M Revenues PELOTON AFFECT
  26. 26. $150 M MapMyFitness 2013 $85 M Endomondo $475 M MyFitnessPal 2015 Never Made A Nickel
  27. 27. NO LONGER A GROWTH STOCK
  28. 28. CONSOLIDATORS
  29. 29. $846 M Valuation GYMPASS AFFECT
  30. 30. ! Top Brands Going Vertical Owning The Member & Hybrids
  31. 31. NEW DIFFERENTIATED MODELS ADDING GROWTH
  32. 32. EXPERIENCE SMART COMPETITORS REINVENTING THEIR OFFERINGS
  33. 33. FITNESS PART OF A LARGER MARKETPLACE competing for share of wallet http://bit.ly/wellnessreport2018
  34. 34. 2. Change Drivers
  35. 35. CONVERGENCE OF 5 MEGATRENDS DRIVING INDUSTRY CHANGE An interconnected multi-cultural world. Changing demography with an aging population. Increasingly empowered and knowledgable buyers. Always on and connected with more intelligence. Sustainability and the fourth industrial revolution. ConsumersGlobalism Demographics Technologies Economics
  36. 36. INDUSTRY LIFECYCLE DRIVERS
  37. 37. ECONOMIC PRESSURES OF DIGITIZATION
  38. 38. 50 4% GENIUS 26% GIFTED 29% AVERAGE 24% CHALLENGED 17% FEEBLE L2 RESEARCH DIGITAL BUSINESS MODEL STRATEGY 30% 70% POSSIBLE RIGHT DIRECTION AT RISK
  39. 39. DEMOGRAPHIC TRENDS
  40. 40. ACTIVE AGING IS THE MOST SIGNIFICANT ARENA TO EVER EMERGE
  41. 41. BOOMER WEALTH 12 X MILLENNIALS PEAKS 2029 $26 TRILLION
  42. 42. FITNESS & WELLBEING ARE BEING DELIVERED VIA MANY NEW CHANNELS
  43. 43. DIPINGERE UNA FOTO SUL FUTURO TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR HUMANITY AND TECHNOLOGY ARE CONVERGING HUMAN EXPERIENCES WILL CHANGE MORE IN THE NEXT 25 YEARS THAN IN THE PAST 250 YEARS
  44. 44. FACIAL RECOGNITION
  45. 45. THE IOT THE INTERNET OF EVERYTHING
  46. 46. THE IOT THE INTERNET OF EVERYTHING NEW INTERFACES VISION HEARING VOICE GESTURE
  47. 47. TECHNOLOGIES HAVE BEEN HARMFUL TO OUR HEALTH - BACKLASH
  48. 48. TSUNAMI OF REGULATION IS COMING
  49. 49. The newly released  2019 Edelman Trust Barometer  reveals that  trust has changed profoundly in the past year, with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
  50. 50. GLOBAL COOPERATION
  51. 51. VALUE WHAT IS HUMAN - SPORTS
  52. 52. VALUE WHAT IS HUMAN - GROUP FITNESS
  53. 53. VALUE WHAT IS HUMAN - GROUP FITNESS VALUE WHAT IS HUMAN - EVENTS
  54. 54. VALUE WHAT IS HUMAN - COACHING
  55. 55. 3. Opportunities And Threats
  56. 56. @BRYANKOROURKE HOW TO COMPETE FOR THE CUSTOMER IN A NEW ERA OF 1 BILLION USERS
  57. 57. THREATS ARE ALTERNATIVE WELLBEING EXPERIENCES
  58. 58. Hyper - Personalized THREATS ARE ALTERNATIVE DIGITAL EXPERIENCES
  59. 59. OPPORTUNITY MAKE YOUR EXPERIENCE 100% EASIER CONVENIENCE IS THE NEW CURRENCY
  60. 60. OPPORTUNITY DIFFERENTIATE YOUR OFFERINGS
  61. 61. PRO DUCT SERVICE EXPERIENCE M O M E N T S IN T IM E P L A T F O R M C H A N N E L “FRICTIONLESS” USER EXPERIENCES WHAT ARE YOU DELIVERING & WHY ? WHEN ARE YOU DELIVERING & WHY ? WHERE ARE YOU DELIVERING & WHY ?
  62. 62. HYPER PERSONAL VOICE INTERFACE
  63. 63. “FRICTIONLESS USER EXPERIENCES ARE A KEY COMPETITIVE DIFFERENTIATOR” -
  64. 64. FRICTIONLESS NUTRITION SERVICES IN YOUR POCKET
  65. 65. IN CLUB TECH & OMNI-CHANNEL
  66. 66. OMNI-CHANNEL LIVE STREAMING
  67. 67. OUTSTANDING SERVICE HIGH TECH HIGH TOUCH
  68. 68. NOOM - AI FOR DIABETES PREVENTION NEW MARKETS
  69. 69. HYBRID MODELS competing for share of wallet http://bit.ly/wellnessreport2018
  70. 70. VIDEO EXPERIENCE
  71. 71. 4. Strategies To Excel
  72. 72. 01 02 03 ASSESSMENT WHERE IS YOUR BUSINESS REALLY TODAY ? MINDSET HOW DO YOU SEE THE WORLD ? USER X ARE YOU ALIGNED TO THE 4 PILLARS OF EXCEPTIONAL UX ? 04 ECONOMICS DO YOU HAVE A SUSTAINABLE BUSINESS MODEL ? 05 EXECUTION ARE YOU EMBRACING THE 4 PILLARS OF EXECUTION ? 85% OF BRANDS DO NOT HAVE A REAL STRATEGY
  73. 73. ASSESSMENT
  74. 74. E N 3. USER EXPERIENCE Are You Integrating The Keys To Excellent UX ? 2. MINDSET How Do You See The World And What Do You Believe In ? 5. EXECUTION ENGINES Are You Focusing On The 4 Pillars Of Execution ? 4. NEW ECONOMICS What Is Your True Business Model ?M U DEFINE YOUR THE MUNE MATRIX
  75. 75. CONTROLLING TO EMPOWERING PLANNING TO EXPERIMENTATION PRIVACY TO TRANSPARENCY PREDICTABLE TO UNPREDICTABLE PROFIT TO PURPOSE HIERARCHIES TO NETWORKS CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
  76. 76. RETHINK STRATEGY RESOURCES TO CHECK OUT
  77. 77. Hyper-Personal Frictionless Strategic Experience Omni-Channel 1 2 3 4 FOUR INTERCONNECTED KEYS TO EXCELLENT UX
  78. 78. NEW ECONOMICS THROUGH FRICTIONLESS BUSINESS
  79. 79. Michael Doe IMAGE PLACEHOLDER Jeniffer Thompson IMAGE PLACEHOLDER Erica Doe AUTOMATION ENTERPRISE PLATFORMS SENSORS AND DATA HUMAN CAPITAL EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE HOW DO YOU PULL THIS ALL OFF ? EXECUTION ENGINES
  80. 80. EMBRACE ENTERPRISE NON-SILO’D SYSTEMS
  81. 81. AUTOMATE KEY FUNCTIONS HIGH TECH HIGH TOUCH
  82. 82. INVEST IN A TRAIN GREAT PEOPLE FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS MODELS AROUND THEM BE KEY GREAT CULTURE & TALENT
  83. 83. DISRUPTION IN THE ERA OF MASS ACCELERATION LEARN FROM OTHER INDUSTRIES
  84. 84. DISRUPTION IN THE ERA OF MASS ACCELERATION
  85. 85. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke
  86. 86. Current State Of Our Industry And What Industry Exactly?
  87. 87. Change Drivers
  88. 88. Opportunities And Threats
  89. 89. Strategies To Excel
  90. 90. GROWING DIVERSE INDUSTRY $94B in 2018 183M Members 230M By 2030
  91. 91. http://www.fittechcouncil.org/podcast/ FITNESS PLUS TECHNOLOGY PODCAST
  92. 92. GO DIGITAL WHILE BECOMING EVEN MORE HUMAN
  93. 93. DON’T FORGET THE WHY. IN A WORLD OF GREAT CHANGE YOU MAKE THE WORLD A BETTER PLACE
  94. 94. @bryankorourke bryankorourke@gmail.com

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