The health club industry is changing as the result of the convergence of changing customers, technologies, economics and globalism. Digital masters outperform their cohorts significantly and therefore understanding keys to concrete tech adoption that enhances revenues and profits is crucial. Here are 5 SIMPLE ideas to drive revenues through tech adoption.

1. 5 Simple Ways To Use
Technology To Increase
Revenues

2. All Industries Are Changing. Health Clubs Are
No Exception #DigitalTransformation

3. Discontinuity And Paradigm Shift
From Old To New

4. INDUSTRY LIFECYCLE
S CURVE REINVENTION
Digital Differentiator

5. CONSUMERS TECHNOLOGY
GLOBALISM ECONOMICS
HEALTH CLUB INDUSTRY
IMPACTED BY 4 KEY DRIVERS

6. Power has shifted to consumers.
Convenience, authenticity, choice, decision making.
Exane : “10% luxury purchases digital now; 40% by 2020”
CONSUMERS: Going Digital

7. Brand Loyalty Is In Decline In The Era Of Greater Choice.
Consumers Must Be Served They Way They Want To Be.
CONSUMERS: Increasing Choices

8. 3 CONSUMER
TRENDS

9. GREATER UTILITY AND
CONVENIENCE & RELEVANCE
FOR USERS
PERSONALIZATION
ACKNOWLEDGEMENT AND
RECOGNITION EMBRACING
A MISSION
ENGAGEMENT
FLAUNT CULTURE
NOT JUST FITNESS
BENEFICIAL
INTELLIGENCE
NEW WAYS OF DELIVERY
THAT INCREASE USE
AND RELEVANCE
SERVICE REDEFINITION
OMNI-PRESENCE
TRENDS + VISION = REINVENTING MODELS
3 KEY CONSUMER TRENDS
PERSPECTIVE SHIFT
STATUS

10. CONSUMERS : No More “Off-Line”
Consumers have embraced the wealth of information on-line when making
all buying decisions according to studies by Deloitte.
According to Forrester online influenced $1.3 Trillion in in store retail
sales in 2015 and according to a PwC survey 78% of respondents indicated
their buying decisions where impacted by digital social networks.
Digital experiences are an integral part of the buying journey of everything
including health club memberships and services.

11. What Are Prospects And Members
Doing Online ?
36% - Researching Products And Services
36% - Comparing Prices
31% - Accessing Coupons Or Promotions
25% - Checking Reviews

12. Most Importantly Consumers Are
BUYING Online
The average consumer now spends $1,843 a year online
for products and services and overall user penetration is
expected to hit a whooping 70.18% by 2020.

13. TECHNOLOGY

14. The Most Successful Health Club Business
Models Will Wisely Adopt Digital

15. HYPE CYCLE CHALLENGE

17. 17

18. ECONOMICS

19. Key economic drivers: digital lower costs while increasing
revenue per member and lifetime value of member

20. Profit Margin
A Top Financial Model In The US
The “Digital Guru” Club Brand
20
EBITDA
SALES $1M - $3M
SALES
$3M AVG
Asset Turnover
X =53% 200% 106%
ROA

21. New delivery systems
to meet consumer needs in new ways.
CONSUMERS + TECH + ECONOMICS =
WINNER

22. Key strategy : Orchestration. Choose the right partners to
help you get there. Do not try and go it alone.

23. 5 Simple Ways To Use Technology
To Increase Revenues
@bryankorourke

24. 1. Online Membership Sales

25. 2. Digital: Returns Management

26. 3. Recurring Value Add Billing Services

27. 4. Personal Training Services

28. 5. Marketing, Selling & Billing For Groups

31. CONSUMERS TECHNOLOGY
GLOBALISM ECONOMICS
HEALTH CLUB INDUSTRY
IMPACTED BY 4 KEY DRIVERS

32. CUSTOMERS
HAVE SHIFTED
TO DIGITAL

33. 5 Simple Ways To Use Technology
To Increase Revenues
@bryankorourke

34. 1. Online Membership Sales
2. Returns Management
3. Recurring Value Add Billing Services
4. Online Personal Training Services
5. Marketing, Selling & Billing To Groups
@bryankorourke
Simple Ways To Use Technology
To Increase Revenues