2. 30MHUF
TOTALINCOME
1800
PRODUCTS
INDIVIDUAL
APPEARANCE:
TELEKOM.HU/VIVICITTA
5800
PRODUCTPAGE
38000
27AMBASSADORS,
28JOINT
PREPARATIONS
+INTRANETSITE
3800VISITORS
SMREACH
~2,5MILLION,
ENGAGEMENT
RATE1,4%
(BENCHMARK1%)
10PRESS
RELEASES
250APPEARANCES,
SMARTDIGITAL
PLAYROUND
8500VISITORS
BP26079
PARTICIPANTS
26000
FRIENDSPÉCS
4110RUNNERS,
NYÍREGYHÁZA
1200RUNNERS
+HELLÓNYÍREGYHÁZA
13000
PARTICIPANTS
ONLINE
CAMPAIGN
REACH
~4,5MILLION
VISITORS
TOGETHERWECAN
ACHIEVEMORE
MARKETINGOFFER
30% discount for wearables
for 30 days (online and press campaign)
telekom.hu/vivicitta
landing page – everything
that Telekom can provide
for your run
7FEATUREDSTORESIN RUNNING FEVER
Onsite presence and sales activities
along with manufacturer
and mobile expert consulting
10:09
DTPILOTCO-OPERATION
Co-operation for wearables introduction in Hungary
by integrating the products into the Vivicittá campaign
SOCIALACTIVATION
Community sport is great!! Let’s prepare together
with the runner family for the Telekom Vivicittá!
Inspiring runners with DJ Dominique’s Spotify
playlist and Vivicittá mix created from motivational
music by the community and well known sportsmen
Let’s introduce your training
partner: smart fitness
accessories, Futótárs
application
INTERNALCOMMUNICATION
More than 1500 registrations!
Telekom Vivicittá microsite
information on registration,
marketing & activities and offers
27Vivicittá ambassadors
spread our messages
COMMUNITYSPORT
EVENTNOTONLY
FORRUNNINGFOOLS
SUSTAINABILITY
Main message: physical
and mental protection
(including safe internet)
for our children as
generation of the future
BSI–TELEKOM
COMMUNICATION
CO-OPERATION
Telekom messages on BSI channels,
program brochure, website
Activation of the BSI running
ambassadors via device testing
Supporting the FMK onsite
presence at the Vivicittá
01April
We are proud to announce the 30thTelekomVivicittá
running competition and event to be held this year.
In addition to the Budapest location, the special anniversary
edition not only will extend the event venues to two
additional cities on the countryside…
…but also Telekom has exceeded the traditional sponsoring
scope, and has been greatly contributing to the organizing
and publicity activities with an extensive and versatile
motivation campaign.
To increase and strengthen the awareness for Telekom’s
sponsoring activities all over the country.
To inspire the competitors and participants - youngsters,
families, occasional runners and active athletes - during the
preparation for the event; as well as to encourage
competitors and participants to explore, gain and share
collective experiences.
In addition to brand value representation,
the communication should strengthen Telekom's role as
a relevant sponsor by integrating specific Telekom services
and products (4G, fitness tracker, Futótárs application)
into the communication.
This wider scope of involvment is to support our following goals:
TOGETHERWECAN
ACHIEVEMORE
CELEBRATING30YEARSOFTELEKOMVIVICITTÁ
TOGETHER
WITHTELEKOM
PERFORM
BETTER
TOGETHER!
SHARED
EXPERIENCE
Awareness communication to two target groups:
amateur runners and parents with due care for their
children’s healthy lifestyle (new!) on transport
advertisements and citylight posters
SMARTDIGITAL
PLAYGROUND
MEDIACLUB(FMK)
RE-ACTIVATION
Beyond Budapest (2days), we involved the
Western (Pécs) and the Eastern (Nyíregyháza)
sales region to boost Telekom awareness –
indirectly sales and to support Digital Hungary.
REGIONALACTIVATIONA new onsite activity where we
will show how to safely and
cleverly use the internet and
smart devices - onsite novelty
We believe that with this we have found a true insight that is valid in
the dimension of the actual sport event just as well as for Vivicittá
as an experience and also true for the Telekom brand’s role.
Our creative concept that responds to the previously
mentioned goal is: TOGETHER WE CAN ACHIEVE MORE
BSI-Telekom co-creation since 19 years – reinvented as
a 360 degree-communication project in 2015 to say that Telekom
is your digital partner inspiring you to live a responsible life.
C
M
Y
CM
MY
CY
CMY
K
telekom-vivictta-esettanulmany-A3-press.ai 2 5/14/2015 11:11:13 AM
