[Watch the video recording: https://businessbloomer.com/commandments] In 5 years of creating content on my WordPress website I’ve seen it all. During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads. In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching. In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

1. The 10 Commandments
of Content Marketing
@RMelogli
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2. Day 1: website traffic (FEELING)
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3. Day 730: website traffic (REAL)
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4. Blogging
as a lead
gen tool.
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5. Day 731+: content goes VIRAL
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6. Blogging, I
love you!
@RMelogli
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7. Content Marketing for
lead generation: your
new RELIGION?
@RMelogli
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8. @RMelogli
Today you’ll learn:
How not to waste 2 years...
Content sins to avoid...
The 10 Commandments...
Some WordPress tricks...
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9. How Not to Waste 2 Years
of Content Marketing
@RMelogli
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10. No sins.
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11. Content Marketing sins to
avoid at all costs
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12. A little reminder.
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13. @RMelogli
Content sins I committed (1)...
I wrote random articles.
I wrote to random readers.
I wrote sometimes.
I wrote without a plan.
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14. @RMelogli
Content sins I committed (1)...
I wrote random articles.
I wrote to random readers.
I wrote sometimes.
I wrote without a plan.
Gmail tips...
ALL biz owners...
When I had time...
“Traffic will come”...
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15. @RMelogli
Content sins I committed (2)...
I wrote because everyone does.
I wrote without researching.
I wrote without testing.
I wrote without a funnel.
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16. @RMelogli
Content sins I committed (2)...
I wrote just because.
I wrote without researching.
I wrote without testing.
I wrote without a funnel.
“Let’s all blog…”
“I’m sure it’s great”...
“I know it’s gonna work”
What’s a “funnel”?
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17. The 10 Commandments of
Content Marketing
@RMelogli
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18. 1. Believe in Content
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19. 1. Believe in
Content
@RMelogli
- Organic traffic is an asset
- No business is “boring”
- Google loves it...
- ...because users need help
- I’ve got the proof!
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20. 2. Teach
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21. 2. Teach
@RMelogli
- Tell’em your secrets
- Show you’re THE expert
- Don’t give half solution
- Educate
- Build fan base
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22. 3. Don’t sell
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23. 3. Don’t sell
@RMelogli
- Blog is not for offers
- Blog is not for promos
- Remember: “marketing”
- Readers don’t buy...
- ...readers subscribe
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24. 4. Know your customer
@RMelogli
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25. 4. Know your
customer
@RMelogli
- What’s your niche?
- What do they read?
- What do they share?
- What media they use?
- Problems they have?
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26. 5. Fix their problems
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27. 5. Fix their
problems
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- Ask them!
- Search through emails
- Go to Meetups and WCs
- Listen on social media
- Google, Quora, FB Groups
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28. 6. Track
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29. 6. Track
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- This talk would not exist...
- without Google Analytics
- Install it NOW
- Decide your KPIs
- Email reports to yourself
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30. 7. Don’t copy
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31. 7. Don’t copy
@RMelogli
- Google’s not stupid
- User’s not stupid
- Instead of copying...
- WRITE. IT. BETTER.
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32. 8. Be consistent
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33. 8. Be consistent
@RMelogli
- Nothing else to say.
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34. 9. Capture emails
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35. 9. Capture
emails
@RMelogli
- Build a “Funnel”
- Use lead magnets:
- ...free video
- ...free download
- Email Marketing SW
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36. 10. Scale and monetise
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37. 10. Scale and
monetise
@RMelogli
- See what works. Do more
- Calculate funnel C.R.
- Ask if they’d buy > Sell it
- Affiliate content?
- Turn Subs into Customers
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38. WordPress & Email
Marketing Tricks
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39. a) Save new content ideas as Post
drafts, so you don’t forget
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40. @RMelogli
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41. b) Block off your e.g. Tuesdays AM
and schedule a Post every
Wednesday
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42. @RMelogli
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43. c) Auto-share to Social (Jetpack
Publicize)
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44. @RMelogli
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45. d) Make things easier for your
readers
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46. @RMelogli
Sharing buttons (Jetpack)
Enable comments (Jetpack)
Related posts (Jetpack)
On-page SEO (Yoast)
Anti-spam (Akismet)
Photon (Jetpack)
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47. e) Provide lead magnets instead of
“Join my *boring* newsletter” CTA
(email marketing software plugin)
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48. @RMelogli
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49. f) Send a “welcome” email to
THANK THEM, and an email
sequence to give them more content
(email marketing software)
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50. g) Ask them what problems they
have. Keep an eye on the blog
comments. Check social shares.
Generate more content ideas.
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51. h) ...and write more Posts
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52. i) Finally, don’t forget to use clean
and consistent writing:
Title H1, Intro, Par 1 Title H2, Par 1, Par 2
Title H2, Par 2, etc., Conclusion (gonna love
Gutenberg!)
@RMelogli
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53. @RMelogli
Start Writing (with purpose) Today
Brainstorm a problem.
Teach the full solution.
Create a lead magnet.
Capture emails.
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54. Content Marketing: your
new RELIGION (no sins
+ 10 commandments +
take advantage of WP)
@RMelogli
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55. Thank You So Much!
@RMelogli
BusinessBloomer.com/WCRM-slides
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