Without doubt the most visited page of your website, the homepage is a key page to direct customers where YOU want them to go. Also, it's where your sales pitch goes. Where you need social proof. Where you want to communicate a specific message. And where you need to show off your expertise. If you avoid some major mistakes, your homepage can make a huge difference in regard to sales. During this presentation, we will learn how to: 1. Understand your niche 2. Understand your potential customer 3. Understand your existing customer 4. Create a homepage mockup 5. Study the dos and don'ts in regard to your homepage content, images and layout

1. The Anatomy of a Killer
Homepage (Let’s Build A
Profitable Online Business ep.5)
Mustbeworthit.com
EcommerceAndBeyond.com/Slides
@RMELOGLI
.com/groups/ecommerceandbeyond
1

2. ☑ Profitable Online Business (Passive Income)
☑ Launch or Strengthen Your Business
☑ Facebook Group, Slides, Go Implement 1 Thing!
Goals - “Let’s Build A Profitable Online Business” 2

3. EcommerceAndBeyond.com/Slides
Download the Slides 3

4. Facebook.com/groups/
ecommerceandbeyond
Join our Facebook Group 4

5. MUSTBEWORTHIT.com
Our New Online Business 5

6. 1) Business Idea
2) Story
3) .com Domain
4) Reliable Hosting
Episode 1 Recap - “Let’s Build A Profitable Online Business” 6

7. 1) Website Live
2) Logo
3) Affiliate Programs
4) First Products
Episode 2 Recap - “Let’s Build A Profitable Online Business” 7

8. 1) Importance of site structure & performance
2) Importance of keyword research
3) Weekly SEO checks and link building
4) Write content with purpose
Episode 3 Recap - “Let’s Build A Profitable Online Business” 8

9. 1) Use a blog post framework and blog once/mo
2) Writing is easy. Content is vital
3) Study again Episode 3 for topic ideas
4) Content is useless without promotion
Episode 4 Recap - “Let’s Build A Profitable Online Business” 9

10. 1) Basics
2) Goals
3) Message
4) Brand
Episode 5 - “Let’s Build A Profitable Online Business”
5) Split Testing
Homepage
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11. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Basics: Logo, Menu, Search, Marketing
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12. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Goals
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13. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Goals
13

14. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Goals
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15. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
15
“Welcome to ____”

16. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
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“Welcome to ____”

17. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
17
1) What you sell
2) Your USP
3) Focus on the User
4) Focus on your Niche

18. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
18

19. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
19

20. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Message
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21. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Brand
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1) Colours, Fonts
2) Character
3) Uniqueness
4) Social Proof

22. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Brand
22

23. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Brand
23

24. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Brand
24

25. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Split Testing
25

26. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Split Testing
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27. Episode 5 - “Let’s Build A Profitable Online Business”
Homepage Split Testing
27

28. Episode 5 Recap - “Let’s Build A Profitable Online Business” 28
1) Website Header: Vital
2) Clear Homepage Goal - CTA
3) Clear User-Focused Message
4) Brand Guidelines
5) Make the Most of Split Testing

29. Thank you so much!
Mustbeworthit.com
EcommerceAndBeyond.com/Slides
@RMELOGLI
.com/groups/ecommerceandbeyond
29