Providing Leadership, Management, Human Resources,
Marketing, Customer Care, Sales and Business Solutions
to Customers Worldwide
We Develop and Deliver Customized Business Solutions to meet
Organisations Development Needs
Our Philosophy is Simple - at BusinessEYE UK we Practice what we
Preach, Partner with us to Unleash your Organisation's Potential

About Us
Our Vision
To Collaborate in Building the World’s Best Organisations
by Empowering and Engaging Human Capital
Our Mission
We strive to deliver quality and practical business solutions designed specifically to
equip organisations worldwide with the tools, skills and knowledge to unleash their
people potential and achieve breakthrough performance.
Our Values
Customer Centricity
Credibility
Creativity
ConsistencyCompetitiveness
Collaboration

Our People
Our team of global consultants is dedicated to the design and delivery of relevant
solutions with the focus on enabling client deliverables. Our highly motivated team
of industry professionals, bring global knowledge and best practices to uncover
solutions to your Organisational challenges.
Our Approach
Our approach is highly interactive, practical and results focus. Working within a co-
operative, consultative and collaborative framework, we deliver high quality training,
consulting, coaching, recruitment and market research to organisations. We are
geared towards empowering our clients to operate more effectively and efficiently.
Drawing on prevailing best business practices, augmented with the team's vast
experience, we consistently adapt our offerings to meet with the specific
requirements of the client.
Our Services
Consulting Recruitment
Training
Recruitment
Market
Research
Executive
Coaching
Consulting

Customized Training Programmes
We recognise that organisations prefer to have their learning interventions
customized to their specific needs. We work in partnership with you to ensure that
the learning is embedded within the organisation. Our Customized programmes are
tailored solutions providing a highly interactive and participative environment to
address Learning and Development needs. Working with you on a Customized
solution enables us to more closely align the programme content with your
company's values, objectives, corporate strategy and defined outcome.
Our structured Customized Learning Programmes are challenging, stimulating and
are designed to provide participants with access to contemporary knowledge
delivered by experienced training consultants, ultimately leading to a higher rate of
Learning and adaptation in the workplace.
Open Training Programmes
Any training programme must be an experience that extends beyond the content
being delivered to incorporate elements that create a holistic experience for the
participant. Learning can be fun! We feel it is important that the participant enjoys
the intervention and benefits from the feedback and interaction with other
participants, prior to implementing the learning in the workplace.
Our focus is on:
Delivering concise, focused and intensive solutions to participant's needs. By
minimising time away from work and maximising the opportunity for learning
Programmes include practical and participative 'hands on' workshops
Programmes are designed for smaller groups, ensuring valuable individual
attention
Allowing people to interact, work alongside and share best practices from
participants in similar positions from other industries
Providing a flexible and integral approach to allow each participant to acquire
new skills
Building realistic action plans for each participant to enhance performance in
the workplace
Our programmes are devised in-house and are continually updated, making
sure our global training programmes remain contemporary and yet tailored to
Organisation local requirements
Training Services

Your needs are our focus. We value, review and implement valuable client
feedback
The role of our consultants is to provide support, input and coaching, allowing the
participants to draw their own conclusions from key learning objectives. Adult
Learning Methodologies like self assessments, role plays, case studies, videotaping,
e-learning, experiential learning exercises and discussion groups form a large part of
each programme. Customized inputs focused on targeted outputs, are the core of
our philosophy.
Please contact us for our Open Training Programmes Calendar
Training Portfolio
Our training programmes target all key levels of an organisation - Executive
Leadership, Mid Management and Operational teams. These training programmes
are organised into ten categories. This conveniently allows organisations to identify
at a glance which programmes they require and how these fit into their overall
corporate strategy. These categories are depicted below:
Leadership & Management
Human Resources
Marketing
Customer Care & CRM
Sales
Business Skills
Accounting & Finance
Experiential Training Programmes
Industry-Specific Programmes
Certified Programmes

Leadership & Management
Supervision Skills
Managerial Effectiveness
Mastering Management
Empowered Leadership Program
Situational Coaching
Essential Leadership Skills
Managing Yourself
Change Management
Enhancing Employee Productivity
Hire Smart – Interviewing Skills Workshop
Retaining the Best: Practical Steps to Immediately Improve Employee Retention
Conflict Management & Assertiveness
Corporate Negotiation Skills
Risk Management
M & E Fundamentals (Monitoring & Evaluation Fundamentals)
Quick Integration of New Employees into the Job
How to Conduct a Pioneer Business Plan
The Economics of Employee Engagement & Motivation
Projects Feasibility Studies
Advanced Strategic Planning
Operational Planning
Developing & Implementing an Internal Communications Strategy
Advanced Mentoring & Coaching Programme
Talent Management Workshop

Human Resources
Human Resources for Non Human Resources Managers
Advanced Human Resources Management
Personality/Psychometric Profiling
Competency Based Interviewing Skills for HR Professionals
Recruitment & Selection Skills
Career Management & Succession Planning Principles
Learning Management & ROI
Performance Management Principles
Building a Competency Framework Workshop
Train the Trainer Programme
HR Processes Facilitated:
Multi-rater Assessment (360 Degree Feedback)
Competency Assessment & Mapping
Job Analysis & Evaluation (Assessment & Development Center)
Marketing
Marketing Strategy:
o Pricing & Profit Maximizing Strategies
o Advanced Strategic Marketing
o Achieving & Sustaining Competitive Advantage for the 21st
Century
o Marketing Communications Strategy
o Corporate Communications Strategy
Marketing Management:
o The key Principles, Tools & Techniques of Effective Marketing
o Effective Triad: Segmentation, Targeting & Positioning
o Managing Marketing Mix

Marketing Planning:
o Market Planning
o Advanced Market Planning
o Competitor Intelligence Analysis
o Creating a Web Marketing Plan
o New Product Development: From Concept to Launch
Brand Management:
o An Introduction to Brand Management
o Competitive Branding: Brand Equity, Adding Value, Brand Stretching
o Online Branding
o Re Branding Management
o Brand Revitalization
o Creating Unique Brand Personality
International Marketing
Services Marketing:
o Understanding & Utilizing the Unique Characteristics of Services
o Understanding & Delivering on Customer Expectations & Perceptions
o Service Development & Design: From Concept to Launch
o Role of Employees in Service Delivery & Strategies to Enhance Performance
o Role of Customers in Service Delivery & Strategies to Enhance Participation
o Strategies for Managing Demand & Supply
o The Gaps Model of Service Quality
E – Commerce:
o Marketing in a Digital Age
o Creating a Web Marketing Plan
o Market Research Using the Internet
o Principles of Great Web Design
o Strategic Internet Marketing
o Viral Marketing
o Communications Technologies & Virtual Communications

Direct Marketing:
o Developing & Using an Effective Marketing Database
o Precision Direct Marketing Effectively
o Running Effective E-Marketing Campaigns
Marketing Communications:
o Effective Marketing Communications
o Essential Advertising
o Essential Direct Marketing
o Essential Sales Promotions
o Essentials of Exhibitions & Sponsorship
o How to Plan & Control Marketing Events
o Running Effective E-Marketing Campaigns
o Integrated Marketing Communications
Marketing Research:
o The Key Principles, Tools & Techniques of Effective Marketing Research
o Competitor Intelligence Analysis
o Fundamentals of Effective Questionnaire Design
o How to Build & Use Market Intelligence
o Using SPSS in Research Analysis
Customer Care & CRM
Delivering Service Excellence: Key Elements of Customer Care
Customer Care Planning
Customer Care as a Competitive Advantage
Understanding & Delivering on Customer Expectations & Perceptions
Understanding & Utilizing the Unique Characteristics & Service
Building Relationships through Customer Care
Role of Employees in Service Delivery & Strategies to Enhance their
Performance
The Gaps Model of Service Quality
On-Line Customer Care

Principles of CRM
Essential Relationship Marketing
E-CRM: Maximizing Relationships through Technology
Building Relationships in Services
Sales
Basic Selling Skills
Advanced Selling Skills
Effective Sales Negotiation
Selling Against Strong Competition
Competitive B2B Tendering Selling Skills
Consultative Selling
Effective Techniques for Telephone Selling
Effective Up-Selling & Cross-Selling
Selling a Service
Modern Techniques for Sales Forecasting
New Customer Acquisition Strategies
Key Account Management
Recruiting, Managing & Motivating Sales Force
Sales Management Programme
Business Skills
Writing Perfect Reports & Proposals
Communication Skills
Advanced Communication Skills
Presentation Skills
Effective Communication & Presentation Skills
Public Speaking

Managing Meetings Effectively
Time & Stress Management
Emotional Intelligence in Business Environment
Effective Thinking Methods in Practice
Business Ethics in Practice
Neuro-Linguistic Programming NLP
Accounting & Finance
Finance for Non Financial Managers
Managing your Budgets
ABC Costing
Managerial Accounting Principles
Feasibility Studies for New Business
Book Keeping
Cost Management & Cost Benefit Analysis
Experiential Training Programmes
As the name suggests, experiential learning involves learning from experience. The
theory was proposed by psychologist David Kolb, who was influenced by the work of
other theorists including John Dewey, Kurt Lewin, and Jean Piaget. According to Kolb,
this type of learning can be defined as "the process whereby knowledge is created
through the transformation of experience. Knowledge results from the combinations
of grasping and transforming experience."
Experiential learning as a highly effective educational method; it engages the learner
at a more personal level by addressing his needs and wants. It enriches qualities such
as self-initiative and self-evaluation.
Experiential learning employs the whole learning wheel, from goal setting, to
experimenting and observing, to reviewing, and finally action planning. This
complete process allows one to learn new skills, new attitudes and even entirely new
ways of thinking. Simple games, such as hopscotch, can teach many valuable
academic and social skills, like team management, communication and leadership.
The reason why games are the best for experiential learning techniques is because of

the "fun factor" - learning through fun helps the learner to retain the lessons for a
longer period.
At BusinessEYE UK we mix experiential learning with class room training techniques
to cover all angles of learning methods that attendees might need and to enrich the
training with theories that supports their experience.
Our consultants are high caliber professionals who are trained to provide the best
experience to the trainees and help them focus on their training needs. Below are
the subjects we can cover:
Aspects of Leadership
Time Management
Team Management
Team Building
Creative Thinking
Communication Skills
Facilitation
Motivation
Reorganization
Conflict Resolution
Supervisory Skills
Problem Solving
Stress Management
Negotiation Skills

Industry-Specific Programmes
Pharmaceutical Industry:
Pharmaceutical Basic Selling Skills
Advanced Pharmaceutical Selling Skills
Hospital & Institution Selling Skills
Reading Medical Articles
Managing Group Meetings & Round Table Discussions
Key Account & KOL Management
Pharmaceutical Supervision & Coaching Skills
Pharmaceutical Sales Management
Pharmaceutical Product Management
Pharmaceutical Marketing
Health Sector Industry
Health Care Accreditation
Risk Management & Patient Safety
Total Quality Management in Health Care Facilities
Implementation of Total Quality Management
Accreditation Survey
Organization & Leadership
Clinical Practice Guidelines and Protocols
Quality Measurement
Finance & Banking Industry
Telecommunication Industry
Hospitality & Catering Industry

Certified Programmes
Certified Sales Manager
Certified Marketing Manager
Certified Human Resources Manager
Certified Professional Trainer
Mini MBA
Certified Coach
Certified Customer Care Manager
Certified Brand Manager
Certified Branch/Business Manager
Certified Sales Professional
Executive coaching is individualized leadership development for senior executives. A
coaching engagement is a sequence of confidential discussion sessions between
coach and coachee. These sessions are uniquely designed to bring about insights,
new behaviors and mindset changes in the coachee. Increasingly large global
organisations are turning to Executive Coaching because it can improve all aspects of
the business from productivity, workflow, well-being, and impact the bottom line.
Some of the benefits of working with an Executive Coach include:
Improved communication channels
Establishing a better decision making process
Developing leadership ability
Overcoming a limiting belief structure
Solving and addressing conflict
More effective performance in the workplace
Reduction of negative behaviors that can impact long-term success
Renewed energy and purpose for work
Clarity on future direction
Improving the overall motivation and inspiration levels of the business
Executive Coaching Services

We offer a wide range of Business Consulting services to our customers, which help
them to build systems and processes to grow their business.
With insights into the complexities of management in the 21st century, we bring to
you a host of solutions to address these challenges. Backed by our vast domain
expertise in the business space, we offer a suite of Consulting Solutions that will help
you take that quantum leap into organisational excellence.
Our Consulting expertise covers the following areas:
Organisational Development
Human Resources
Marketing & Sales
We provide high quality qualitative and quantitative market research to help you
identify areas for improvement. So whether you want to measure or track your
performance, evaluate new products or simply to better understand your customers,
BusinessEYE UK has the solution for you.
We are a multi-disciplinary team with expertise across qualitative and quantitative
research methods, including focus groups, observation, personal, online and
telephone surveys. We conduct all important brand and customer satisfaction
research survey programmes. We work closely with our clients to ensure we deliver
precisely what they want. Our commitment to quality is core to everything we do. All
research studies are conducted by our consultants to ensure the best research value
and to guarantee your satisfaction.
Our research services include:
Brand Building & Brand Personality
Brand Equity, Evaluation & Tracking
Communications & Advertising
Concept Testing
Customer Satisfaction, Retention & Loyalty
Employee & Staff Surveys
Segmentation & Targeting
Start-ups & New Business Ideas
Product, Packaging & Pricing
Usage, Behaviour & Attitudes
Consulting Services
Market Research Services

Mystery Shopping
We offer a range of Mystery Shopping techniques, including:
Face to face (evaluating shops, restaurants, leisure activities)
Web (online shopping)
Telephone (evaluating customer service via call centre or staff)
We use professional & highly trained mystery shoppers for many of our projects,
although we can also recruit your own customers to provide the feedback you
require.
Our pan industry knowledge combined with our understanding of the marketplace
allows us to develop strong relationships with both our clients and candidates – We
source Candidates for Clients and Clients for Candidates.
Clients Services
We strive to gain a holistic understanding of your company’s recruitment needs
enabling us to select appropriate talent effectively, to help you reach your Human
Resource goals.
We will partner with you on the journey of recruiting the most appropriate talent for
your organization, providing you relevant and personalized service Quality. Our
premier recruitment service has been designed so that you can capitalise on your
time as we take care of your recruitment requirements. Quite simply, we do the hard
work so you don’t have to.
We aim to provide our clients with temporary and permanent personnel for all job
roles required in their Organizations from entry level to Senior Executive. We never
force the fit. If the applicant that you interviewed does not ultimately the right fit,
we will follow up with you to get a better understanding of the ideal candidate you
are looking for.
BusinessEYE UK takes a consultative approach to finding you the right staff. Our
proven staffing and hiring process encompasses three core phases:
Recruitment Services

Recruiting
We source our professionals from a variety of sources; ad-hoc searches, third
party websites, industry journal advertising, national press, word of mouth and
referrals; understanding that the diversity of our candidates makes our client-
matching process even more robust and reliable.
Screening
Our comprehensive screening process is helpful in determining the skills,
qualifications and fit of each of our candidates.
Performance Monitoring
Our staffing process doesn't stop once a candidate has been placed. Instead we
will monitor our performance on a continual basis to ensure we are providing
you with the highest level of service in the industry.
We ensure a steady flow of suitably qualified candidates to our extensive database.
It’s our core strategy to develop long-term working relationships with our clients. We
want to be your preferred supplier and achieve that through regular communication
and consultancy via the phone and in person. We know our industries and keep fully
up to date with market developments.
We believe in quality over quantity. This means we only submit CVs of relevant,
appropriately screened and fully briefed candidates. We build relationships with
clients that last.
Candidate Services
We provide a confidential and comprehensive service that includes sound career
advice and industry wide coverage. We provide ongoing information about jobs that
match your job criteria. And offering consultation and testing, including
psychological tests, for those who ask for further value added services.
Our years of experience and in-depth knowledge of our specialist market sectors has
enabled us to forge on-going working relationships with some of the biggest and
best employers around.

Our benefits include:
Our consultants have many years experience and an excellent understanding of
their individual sectors
We maintain strong relationships with many high profile companies
Our vacancies are often exclusive so you won’t find them anywhere else
Our success is based on effective partnerships with clients and a philosophy that
puts the individual needs of candidates first; we deliver outstanding results and high
levels of customer satisfaction.
We guarantee professional representation in all stages of your next career move.
Our specialist consultants are ready to take your request now.
Why Us?
We have the ability to see the world through your eyes and at the same time
offer objective and sincere advice
Functioning as partners, we will find effective solutions that are truly relevant
to your business today
We recognise the changing needs of modern businesses
At times you may need learning solutions; at other times evaluation, market
data, consulting, coaching or facilitation. In this demanding and competitive
business era, we add real value with our permanent core of professional and
qualified expert consultants who have a wealth of experience working with
diverse industries internationally
Our consultants continually review, evaluate and update their knowledge and
our programmes, ensuring that they are relevant to today's dynamic
marketplace. As a result, our clients benefit from the most contemporary,
relevant and practical business solutions available.
We offer the following compelling reasons for you to partner with us:
Guarantee Quality
Guarantee Outstanding Value
Guarantee Support

Some of Our Clients
‫الملكي‬ ‫الديوان‬

Contact Us
UK Head Office
4 Cranwood Drive, Waterloo, Huddersfield,
West Yorkshire, HD5 9YH. England UK
Email: info@businesseyeuk.co.uk
Jordan Regional Office
3rd
Floor, Nour Commercial Building
269 Al Madina Al Munawara Street, Amman Jordan
P.O.Box 962982 Amman 11196 Jordan
Email: jo.office@busniesseyeuk.co.uk