6. • Managing Director of QuoLux (offices in UK and Brazil)
• Coach/mentor, strategist, Non-Executive Director, Visiting Fellow,
author
• Former joint CEO of £100m family owned company employing 1,000
in 14 business units in 6 countries. Grew it from £55m.
• Track record of creating highly profitable organisations that lead their
market sectors.
• Worked with over 100 SMEs across all sectors on LEAD-GOLD-
GAIN programmes enabling senior managers to develop their
leadership skills and implement strategies for growth.
• Created practical MBA for SME with University of Gloucestershire
Stewart Barnes
12. Strategy Process
1. Where should we compete?
2. How can we gain (sustainable) competitive
advantage?
3. What do we need to be excellent at doing?
– what competences and what kind of organisation do
we require to deliver the strategy?
4. What do we look like now? (Compare to 3).
5. How can we move from 4 to 3?
12
13. 1 Mission / Vision
2 Corporate Objectives
3 Marketing Audit - Segmentation
4 CSF, MAF, DPM (SWOT) Analysis
5 Assumptions
6 Marketing Objectives & Strategies
7 Estimate Expected Results
8 Identify Alternative Plans & Mixes
9 Budget
10 First Year Detailed Implementation Plan
Measurements
And Review
Phase 1
Goal Setting
Phase 2
Situation Review
Phase 3
Strategy Formulation
Phase 4
Resource Allocation
And Monitoring
Marketing Planning Process (MPP)
13
14. Perceptions Map
Company:
Acme Ltd
Date: 24 January 2018
What is the state of each activity ?
Red = Stop, issues need to be addressed
Amber = Caution, questions need to be asked
Green = Go, things feel good, proceed
Leadership
Marketing
Finance
Business
Development/
Sales
Culture
Innovation
Staffing
Strategy
Operations
Structure Customers
15. Stewart Barnes
0770 697 1011
stewart.barnes@quolux.co.uk
@QuoLux
Visiting Fellow
Postgraduate Certificate Postgraduate Diploma MBA (Leading Business)
Leadership &
Business Development
Strategy
Implementation
Leading
Innovation