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Gloucestershire Chamber
Networking Breakfast
24th January 2018
Ian Mean
Director of Gloucestershire,
Business West
Stewart Barnes
QuoLux
Clear Plans & Strategy
Four tools for 2018
Specialists in developing
high performance leadership skills
improving the productivity & profitability of businesses
• Managing Director of QuoLux (offices in UK and Brazil)
• Coach/mentor, strategist, Non-Executive Director, Visiting Fellow,
author
• Former joint CEO of £100m family owned company employing 1,000
in 14 business units in 6 countries. Grew it from £55m.
• Track record of creating highly profitable organisations that lead their
market sectors.
• Worked with over 100 SMEs across all sectors on LEAD-GOLD-
GAIN programmes enabling senior managers to develop their
leadership skills and implement strategies for growth.
• Created practical MBA for SME with University of Gloucestershire
Stewart Barnes
“Yes it works”
Gloucestershire Chamber Breakfast 24 Jan 2018
9
70 % of SMEs
do not have a business plan
10
53% of SMEs pre-LEAD
do not have a business plan
to
89% of SMEs post-LEAD
have a business plan
What can be achieved
11
Basic planning approach
Strategy Process
1. Where should we compete?
2. How can we gain (sustainable) competitive
advantage?
3. What do we need to be excellent at doing?
– what competences and what kind of organisation do
we require to deliver the strategy?
4. What do we look like now? (Compare to 3).
5. How can we move from 4 to 3?
12
1 Mission / Vision
2 Corporate Objectives
3 Marketing Audit - Segmentation
4 CSF, MAF, DPM (SWOT) Analysis
5 Assumptions
6 Marketing Objectives & Strategies
7 Estimate Expected Results
8 Identify Alternative Plans & Mixes
9 Budget
10 First Year Detailed Implementation Plan
Measurements
And Review
Phase 1
Goal Setting
Phase 2
Situation Review
Phase 3
Strategy Formulation
Phase 4
Resource Allocation
And Monitoring
Marketing Planning Process (MPP)
13
Perceptions Map
Company:
Acme Ltd
Date: 24 January 2018
What is the state of each activity ?
Red = Stop, issues need to be addressed
Amber = Caution, questions need to be asked
Green = Go, things feel good, proceed
Leadership
Marketing
Finance
Business
Development/
Sales
Culture
Innovation
Staffing
Strategy
Operations
Structure Customers
Stewart Barnes
0770 697 1011
stewart.barnes@quolux.co.uk
@QuoLux
Visiting Fellow
Postgraduate Certificate Postgraduate Diploma MBA (Leading Business)
Leadership &
Business Development
Strategy
Implementation
Leading
Innovation
Gloucestershire Chamber
Networking Breakfast
24th January 2018

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Gloucestershire Chamber Breakfast 24 Jan 2018

  • 2. Ian Mean Director of Gloucestershire, Business West
  • 4. Clear Plans & Strategy Four tools for 2018
  • 5. Specialists in developing high performance leadership skills improving the productivity & profitability of businesses
  • 6. • Managing Director of QuoLux (offices in UK and Brazil) • Coach/mentor, strategist, Non-Executive Director, Visiting Fellow, author • Former joint CEO of £100m family owned company employing 1,000 in 14 business units in 6 countries. Grew it from £55m. • Track record of creating highly profitable organisations that lead their market sectors. • Worked with over 100 SMEs across all sectors on LEAD-GOLD- GAIN programmes enabling senior managers to develop their leadership skills and implement strategies for growth. • Created practical MBA for SME with University of Gloucestershire Stewart Barnes
  • 9. 9 70 % of SMEs do not have a business plan
  • 10. 10 53% of SMEs pre-LEAD do not have a business plan to 89% of SMEs post-LEAD have a business plan What can be achieved
  • 12. Strategy Process 1. Where should we compete? 2. How can we gain (sustainable) competitive advantage? 3. What do we need to be excellent at doing? – what competences and what kind of organisation do we require to deliver the strategy? 4. What do we look like now? (Compare to 3). 5. How can we move from 4 to 3? 12
  • 13. 1 Mission / Vision 2 Corporate Objectives 3 Marketing Audit - Segmentation 4 CSF, MAF, DPM (SWOT) Analysis 5 Assumptions 6 Marketing Objectives & Strategies 7 Estimate Expected Results 8 Identify Alternative Plans & Mixes 9 Budget 10 First Year Detailed Implementation Plan Measurements And Review Phase 1 Goal Setting Phase 2 Situation Review Phase 3 Strategy Formulation Phase 4 Resource Allocation And Monitoring Marketing Planning Process (MPP) 13
  • 14. Perceptions Map Company: Acme Ltd Date: 24 January 2018 What is the state of each activity ? Red = Stop, issues need to be addressed Amber = Caution, questions need to be asked Green = Go, things feel good, proceed Leadership Marketing Finance Business Development/ Sales Culture Innovation Staffing Strategy Operations Structure Customers
  • 15. Stewart Barnes 0770 697 1011 stewart.barnes@quolux.co.uk @QuoLux Visiting Fellow Postgraduate Certificate Postgraduate Diploma MBA (Leading Business) Leadership & Business Development Strategy Implementation Leading Innovation