Assisting customers in organization
performance optimization is our
core business. We remain loyal
to our expertise areas, Business
Intelligence, CRM and e-Business,
whilst constantly upgrading
our offerings to integrate the
latest market innovations and
major trends. It is thanks to this
specialization, and with the advent
of Cloud Computing and Big Data,
that we confidently march into the
new digital era.
This issue’s feature article focuses
on our eco-friendly Datacenter, one
of the service platforms that will
help us actively take part in these
major projects. We address these
subjects not only with an information
system business approach, but also
in a data center energy efficiency
We hope that this revamped format
of our Point of View newsletter will
be to your liking. An iPad version
is now available at our B&D mag
kiosque, for download from the
Chairman and Managing Director
Cloud, Big Data, SaaS… the digital economy
at the era of sustainable development
Internet evolution has created a new IT resources use and consumption framework
for companies. Procurement, management and means development are now tasks
entrusted to hosting specialists. This has led Business & Decision to adopt a dual
service performance and environmental responsibility approach through its offerings
and Green Datacenter.
Jean-Michel Franco - Solutions and Innovation Director
The economic dimension is backing up the ecological one. Fossil energy prices are skyrocketing,
and they are not the only ones. According to a Senate report, by 2020, electricity costs will have
risen by 50%. For all energy-greedy activities, this is clearly going to be a problem. Companies
are increasingly having to index their prices to the cost of energy. Energy efficiency has thus
become an energy price volatility cost and risk reduction factor.
Today, we have new means to considerably optimize eco-efficiency without necessarily investing
in infrastructure, thanks to Big Data. By installing sensors as close as possible to facilities in
order to analyze real-time consumption, and cross-referencing their data with environment or
consumption needs fluctuation data, sizeable improvement pockets are identified.
For Business & Decision, eco-efficiency was first and foremost an internal objective. Given our
hosting and cloud computing activities’ success and having decided to invest in the modernization
and capacity extension of our Datacenters, the goal was set: to combine high availability with low
consumption. Alongside research laboratories and industrial world leaders—Schneider Electric,
GDF Suez and Intel—we developed eco-efficiency solutions. Based on Big Data technologies,
this eco-efficiency does not only benefit our own processes, but also those of our customers.
Our expertise is not limited to Datacenters; it extends to buildings, all types of equipment and
even distribution networks. An increasingly cutting-edge specialization, probably more difficult
to publicize than before, but infinitely more efficient in terms of operation.
An outdated subject? The early 2010s were all about eco-
efficiency. The main sales pitch in the construction industry
was the HEQ (High Environmental Quality) label, roofs were
increasingly disappearing underneath solar panels, the
visible fee became the advertising criterion for household
appliances… And NICT players started focusing on their
Green IT strategies. The theme seems to have since,
somewhat «fallen into line.» Yet, investment in the field
remains crucial and stakes very high.
3. MAGAZINE OF EXPERTISE JULY 2013
The Digital Transformation
e-Commerce, Digital Commerce, Digital Marketing, Customer eXperience Management, Customer Relationship
Management, Big Data, Mobility, Cloud… So many new terms promoted by leading analyst firms such as Gartner or
Forrester; they constitute the latest main technological trends and have this in common: huge volumes of information, of
various nature and from multiple sources.
Companies, regardless of whether their business activity or
gradually adopting new Internet-driven uses and in so doing,
are initiating their digital transformation. A transformation
with a threefold focus: software platforms offered by vendors,
their functional and technical implementation by integrators
and finally, utilization and operation infrastructures provided
The technological challenge
Once all these means brought together, the challenge from
a technological perspective lies in extracting, storing,
viewing and interpreting this heterogeneous and voluminous
information, and do so in ever-shrinking deadlines. All these
innovations require the IS to be extended beyond company
limits to connect to the customer, source data and share it.
In fact, the Cloud has become an essential component that
must be integrated into the IS whilst managing the associated
challenges in terms of security, compliance and even privacy
protection. Hence Business & Decision’s commitment to
putting its experience in digital approaches at customers’
disposal to deliver the most advanced operational solutions.
Since 2011 the Green Datacenter of Eolas, Business &
Decision’s subsidiary specialized in webmarketing and
hosting, is operational. It helps manage and upgrade
customers’ applications and data in an efficient, secure
and eco-friendly environment and paves the way for Cloud
Computing and Big Data developments.
The challenge for the digital industry is to transform high
volumes of data into useful and usable information. Within
this context, Eolas launches the Datalyse project, the
aim is of which is to develop scientific models to process
information in a dynamic way and help acquire and share new
knowledge. Datalyse is an analogy with the word catalyse
(catalysis in French), i.e. a substance’s action to increase the
reaction speed of a chemical transformation. The identified
«Datalysts» will help analyze and transform, in just-in-time
mode, raw data, created by human beings or machines, into
quality information and also increase their processing and
The project focuses mainly on the following practical uses:
• Energy efficiency and internal information networks’
• Open Linked Data territories
• Business Intelligence and consumer information analysis
• Digital marketing, namely to optimize search engines
(SEO) based on linked data and semantic web
This project stems from a partnership between scientists and
manufacturers directly affected by Big Data issues. Their aim is
to upgrade the existing models, algorithms and architectures
and develop industrial research to deploy an infrastructure
that combines data mediation and heterogeneous warehouse
For more information, please visit: www.datalyse.fr
4. NERGETICProjet FUI Minalogic Green IT
Focus on energy efficiency
The Villes Internet label
This year, eight of our customers have been awarded the 2013 «Villes Internet» (cyber town) label in recognition
of actions taken to digitize citizen life. The label rewards innovative policies implemented by towns to make the
Internet more accessible and develop uses for inhabitants. Since 1999, it is awarded by a panel of experts who
rate the most innovative towns by allocating them from one to five @s. For the fourth consecutive year, Grenoble
received the highest 5@ distinction.
Thanks to the experience acquired working on local authorities’ Internet
projects, Business & Decision’s teams actively contribute to the local economy’s
modernization by helping numerous customers implement their e-Administration,
Digital Marketing, Internet Portal, Mobility and many other projects.
Following up on its local authorities’ know-how, the teams have developed for
the Gironde County Council a new portal grouping all of the social and economic
services provided to the département’s inhabitants and citizens.
Business & Decision teamed up with six industrial and academic partners to
carry out a research project on Datacenter energy efficiency. On 21 March, the
results of three years of work were presented. The designed and used models
showed the relationship between a Datacenter’s activity and its electricity
consumption. Energy savings from server utilization optimization helped reduce
their electricity consumption by 30% on average. A performance achieved
thanks to sharp measurement indicators and within required service quality
levels. The program’s success rewards a collaborative approach, driven by
multidisciplinary teams grouping complementary know-how. Approved by the
Minalogic competitiveness cluster (Pôle de Compétitivité Minalogic), the project
was selected by the Interministerial Fund «Fonds Unique Interministériel» and
supported by OSEO, the city of Grenoble, Grenoble-Alpes Métropole (the Métro)
and Isère County Council.
Grenoble and High-speed
Business & Decision once again marks
its contribution to the digital economy
by hosting Grenoble’s Internet exchange
point or GIX (Global Internet eXchange)
within its Green Datacenter. Rezopole,
the Rhône-Alpes telecommunications
and high-speed Internet development
association, launched, on 21 January,
the GIX which provides the city of
Grenoble with a high speed Internet
network. Primarily intended for Internet
access operators and providers, local
authorities, IT services companies and
businesses, the aim of this new facility
is to optimize inter-regional traffic and
free up access for the rest of the world.
Eolas was thus a natural partner choice
for Rézopole, ensuring service agility,
responsiveness, reliability and availability.
For individuals, the advent of high-speed
Internet in Grenoble, supported by the
Lyon urban community and Rhône-Alpes
region, will open the Internet up to new
uses such as online neighborhood stores,
videoconferencing and even video games.
5. GROUP NEWS
USA / Rexam
BENELUX / Euroconsumers
TUNISIA / Ecumed Petroleum
CRM / Accor
INTERAKTING / Stanhome
SERVICE CENTER / La Poste
Keep up with the Group’s latest news at www.businessdecision.com
Rexam, consumer goods packaging specialist, entrusted Business & Decision with the migration of
its information system after its acquisition by an investment firm. Business & Decision is a strategic
technological partner for the new entity, KubeTech, which chose the company for the support and
maintenance of its IS in all of B&D’s skill areas.
Euroconsumers, consumer association group operating in 5 countries to assist some 320 million
consumers, chose Business & Decision for its «Customer Intelligence» program. A unique repository for
the group’s entities was set up, with the publication of analytical reports and key performance indicators
to support decision-making. A marketing campaigns standardization project followed suit to optimize
interactions with customers and prospects.
Ecumed Petroleum, a subsidiary of the Canadian Group, Candax Energy, entrusted Business & Decision
Tunisia with the development of its new SharePoint collaborative portal to, on the one hand enter its
oils sites’ production indicators and on the other, generate reports for viewing and analysis. Business &
Decision’s teams implemented a datawarehouse and a production parameters input module. The solution
was delivered along with training on Microsoft BI and SharePoint.
Accor, international hospitality Group operating in 90 countries, called upon Business & Decision to
implement the Oracle RTD solution across all of its sales and communication channels. The initiative
has a dual objective: to improve customers‘ online experience and help its hotel network increase their
occupancy rate. The «offerings push in real-time» solution was implemented on various channels and
helped create an MDM customer repository.
Stanhome World, a leading cleaning and care products direct seller, entrusted Interakting’s teams with
the setup of Salesforce for its independent sellers’ network. From this unique and centralized platform,
each seller has quick and full access to all his/her customer information.
A business intelligence service center was installed for La Poste’s central IT Department. Business &
Decision is a long-standing partner of La Poste Group as regards business intelligence. The variety of
subjects and technologies involved constitutes the wealth of this project for which a standardized delivery
approach was selected.
CRM / CFAO
CFAO, a subsidiary of the Japanese Toyota Tsusho Corporation, entrusted Business & Decision with a CRM
project for its sales force dedicated to the distribution of manufactured products in Nigeria. Business &
Decision started by working on the framework which led to the selection of the Salesforce.com solution.
Employees were trained and equipped with a mobile PDA and a PC integrating the solution.
6. MAGAZINE OF EXPERTISE JULY 2013
GET TO BETTER KNOW US
Talking about Business Intelligence Course du Cœur 2013
An iPad application
Ada Sekirin elected «ICT Woman of the Year» by Data News
Eolas takes part in the 6th ICAR summer school
Watch the interview of three Business
Intelligence managers. Interviewed
during the Pilotage & Performance
(CG 92) and Jean-Jacques Jesua (La
Poste) describe their market vision. If
you would like to know more about 2013
BI trends, we also recommend Jean-
Michel Franco’s conference.
The videos are available
on Business & Decision’s
Business & Decision and its works
committee teamed up with Oracle and
Digora for the 27th Course du Cœur,
race staring on 27 March and ending
on 31 March 2013, under the name
of Triple Cœur (Tiple heart), with 14
runners and 5 accompanying staff.
The race, aimed at raising organ
donation awareness and promoting
it, is organized by the Trans-Forme
association which is sponsored by
Professor Cabrol who performed the
first heart transplant in France.
For further information:
B&D iPad mag on AppStore. Simply
download it to view the Group’s
publications. Point of View, activity
reports and other Group publications.
Ada Sekirin, Benelux and Eastern Europe
Director, won this prize awarded by the
Belgian press group Data News. It honors
women having an exceptional track
record in the sector.
The 2013 summer school on Middleware and Distributed Applications
(ICAR) on the theme of Cloud Computing aims at presenting an overview of
Cloud environments, their use and the techniques employed as well as the
advantages and drawbacks of the various platforms in respect of applications’
own restrictions. A three-day seminar organized by the Université Joseph
Fourier, alternating practical work sessions with presentations.