By www.buyorganiccoffee.org
Juan Valdez Organic Coffee at Wal-Mart
Last week we wrote about Juan Valdez and organic coffee. We did not find a reference to organic coffee on the Juan Valdez web site, either in Spanish or English. However, it turns out that there is Juan Valdez organic coffee at Wal-Mart. On the Wal-Mart web site the coffee is described as having a pronounced aroma, medium to low acidity, and lots of body. According to Wal-Mart the Juan Valdez organic coffee at Wal-Mart has been “Cultivated and Produced With Organic Practices, Without Incidence of Chemical Products” and “Has Been Certified Under International Norms That Guarantees The Consumption of A High Quality Coffee Friendly With The Environment.” The coffee is also a product of Colombia.
So, you can get Juan Valdez organic coffee at Wal-Mart. But what is Juan Valdez coffee? In 1959 the National Federation of Coffee Growers of Colombia created a fictional character, Juan Valdez, as an icon for 100% Colombian coffee. The point of the exercise was to distinguish 100% Colombian coffee from coffee from other countries or coffee that was mixed with beans from other locations. Juan has typically been portrayed with his mule, Conchita, carrying sacks of coffee beans to be processed. More recently a coffee shop business took the name of Juan Valdez. Juan Valdez coffee shops can be found throughout Colombia and in other parts of the world.
The brand only sells coffee grown in the Colombian coffee growing region, the cafetero, which includes the departments of Caldas, Risaralda, Quindío, and Valle del Cauca where half a million people work in the coffee industry. This region produces healthy organic coffee as well a coffee grown by the more usual means.
Although you can buy the brand, Juan Valdez organic coffee at Wal-Mart the name Juan Valdez simply tells you that it is certified as Colombian coffee. However, the coffee is also certified as organic so that it contains the organic coffee antioxidants that make drinking organic coffee a healthy exercise. Although Wal-Mart sells a bag of coffee labeled Juan Valdez it does not have a corner on the market for Colombian coffee or organic coffee. Colombian coffees are all able to carry the Juan Valdez icon if they are 100% Colombian and can also be certified organic if they are grown under sustainable growing conditions and free from the use of herbicides, insecticides, fungicides, and synthetic fertilizers.
These coffees have the same beneficial health effects as other organic coffees grown throughout the world. Organic coffees from Colombia are free of the contaminants found in many types of regular coffee. Organic coffee from Colombia has the same antioxidants that help reduce the incidence of type II diabetes, prostate cancer, and colon cancer. Colombian organic coffee calms the heart as well, that is to say it reduces the incidence of hospitalization for heart rhythm disturbances as medical research has shown.
2. Last week we wrote about
Juan Valdez and organic
coffee.
By www.BuyOrganicCoffee.org
3. We did not find a reference to
organic coffee on the Juan
Valdez web site, either in
Spanish or English.
By www.BuyOrganicCoffee.org
4. However, it turns out that
there is Juan Valdez organic
coffee at Wal-Mart.
By www.BuyOrganicCoffee.org
5. On the Wal-Mart web site the
coffee is described as having a
pronounced aroma, medium
to low acidity, and lots of
body.
By www.BuyOrganicCoffee.org
6. According to Wal-Mart the
Juan Valdez organic coffee at
Wal-Mart has been “Cultivated
and Produced With Organic
Practices, Without Incidence of
Chemical Products”
By www.BuyOrganicCoffee.org
7. and “Has Been Certified Under
International Norms That
Guarantees The Consumption of A
High Quality Coffee Friendly With
The Environment.” The coffee is
also a product of Colombia.
By www.BuyOrganicCoffee.org
8. In 1959 the National
Federation of Coffee Growers
of Colombia created a fictional
character, Juan Valdez, as an
icon for 100% Colombian
coffee.
By www.BuyOrganicCoffee.org
9. The point of the exercise was
to distinguish 100% Colombian
coffee from coffee from other
countries or coffee that was
mixed with beans from other
locations.
By www.BuyOrganicCoffee.org
10. Juan has typically been
portrayed with his mule,
Conchita, carrying sacks of
coffee beans to be processed.
By www.BuyOrganicCoffee.org
11. More recently a coffee shop
business took the name of
Juan Valdez.
Juan Valdez coffee shops can
be found throughout Colombia
and in other parts of the
world.
By www.BuyOrganicCoffee.org
12. The brand only sells coffee
grown in the Colombian coffee
growing region, the cafetero,
which includes the
departments of Caldas,
Risaralda,
By www.BuyOrganicCoffee.org
13. Quindío, and Valle del Cauca
where half a million people
work in the coffee industry.
By www.BuyOrganicCoffee.org
14. This region produces healthy
organic coffee as well a coffee
grown by the more usual
means.
By www.BuyOrganicCoffee.org
15. Although you can buy the
brand, Juan Valdez organic
coffee at Wal-Mart the name
Juan Valdez simply tells you
that it is certified as Colombian
coffee.
By www.BuyOrganicCoffee.org
16. However, the coffee is also
certified as organic so that it
contains the organic coffee
antioxidants that make
drinking organic coffee a
healthy exercise.
By www.BuyOrganicCoffee.org
17. Although Wal-Mart sells a bag
of coffee labeled Juan Valdez
it does not have a corner on
the market for Colombian
coffee or organic coffee.
By www.BuyOrganicCoffee.org
18. Colombian coffees are all able
to carry the Juan Valdez icon
if they are 100% Colombian
and can also be certified
organic if they are grown.
By www.BuyOrganicCoffee.org
19. under sustainable growing
conditions and free from the
use of herbicides,
insecticides, fungicides, and
synthetic fertilizers
By www.BuyOrganicCoffee.org
20. These coffees have the same
beneficial health effects as
other organic coffees grown
throughout the world.
By www.BuyOrganicCoffee.org
21. Organic coffees from
Colombia are free of the
contaminants found in many
types of regular coffee.
Organic coffee from Colombia
has the same
By www.BuyOrganicCoffee.org
22. antioxidants that help reduce
the incidence of type II
diabetes, prostate cancer, and
colon cancer.
By www.BuyOrganicCoffee.org
23. Colombian organic coffee
calms the heart as well, that
is to say it reduces the
incidence of hospitalization
for heart rhythm
disturbances as medical
research has shown.
By www.BuyOrganicCoffee.org
24. Whether you buy Juan
Valdez organic coffee at
Wal-Mart, organic Kona
coffee from Hawaii, or any
other brand with organic
coffee certification,
By www.BuyOrganicCoffee.org
25. you can enjoy a coffee free
of contaminants, a coffee
with many beneficial effects
on your health, and a coffee
grown by socially
responsible means.
By www.BuyOrganicCoffee.org
