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Why the CENTURY 21® System ?
Century 21 Americana

                          © 2011 Century 21 Real Estate LLC. All rights reserved.
Our Brand Value Proposition
We are a strong,        vibrant   and global real estate family.

We strive every day to deliver unsurpassed market intelligence
and insights, and use our strengths to help you successfully buy
and sell real estate.

We embrace your goals               and are committed      to achieving
them.
Our network is your edge: 72 countries, 8,000 offices and over 120,000
agents strong
                                              CENTURY 21: The Gold Standard




                                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
®
  How the CENTURY 21 System helps you achieve your goals

                             Brand Awareness

 Value Added Services                          Awards & Recognition
                                                    Programs



                              MARKET
Business Benefits                                 National Advertising
                              SHARE



Award Winning Training                          Online Presence

                         C21 Tools & Systems


                                                    © 2011 Century 21 Real Estate LLC. All rights reserved.
Brand Awareness

           © 2011 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 Global Footprint
Operating in 72 Countries and Territories. 8,000 Offices and 120,000 Sales Associates Internationally



                                                                                             Russia
                                                                           Latvia
        Canada                                 United Kingdom
                                                                  Poland
                                                          Belgium          Slovakia
                                             Luxembourg      Czech Republic Serbia &
                                                      France      Romania Montenegro
                                             Portugal            Bulgaria          Albania                                                Japan
                                                      Spain Cyprus Turkey
     United States                                                                                                   Hong Kong
                                                                 Greece Lebanon
                                                                       Israel Kuwait                China
                                              Morocco                             Bahrain
                                                                         Jordan Qatar                                          Taiwan
                                                                      Egypt     U.A.E
   Mexico            Caribbean
                                                                         Saudi Arabia                          Thailand

Central America
                                      Cape Verde
                         Venezuela
                                                                                                      Singapore
                                                                                                                         Indonesia
         Columbia                                     Angola
                             Brazil



                                                   South Africa                                                                  Australia



                                                                                                                              New Zealand


                                                                                             © 2011 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® Brand -
         Recognition, Awareness, Preference!
                                                                                                              Almost Universal Brand Awareness
          Most Recognized Name In Real Estate                                                                      CENTURY 21: 94%
                  CENTURY 21: 41%                                                                                  RE/MAX: 91%
                                                                                                                   Coldwell Banker: 82%
                  RE/MAX: 34%
                                                                                                                   Prudential: 71%
                  Coldwell Banker: 18%                                                                             ERA: 39%
                                                                                                                   GMAC: 36%
* Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is the
                                                                                                                   Keller Williams: 36%
most recognized name in real estate?” (multiple choice question); Base -Aware of Brand.
Results significant at a 90% Confidence level .                                                                    Weichert : 18%
                                                                                                                   Realty Executives:16%

                                                                                                 * Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these real
      Industry Leader For Future Consideration                                                   estate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased
                                                                                                 a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results
                                                                                                 significant at a 90% Confidence level).
                  CENTURY 21                     Industry Leaders
                                                 Greater than 50%
                  RE/MAX
                                                                                                     Top Agencies for Likelihood to Recommend
                  Coldwell Banker                 Less than 50%                                                      CENTURY 21                   Industry Leaders
                                                                                                                     RE/MAX                       Greater than 30%
                  Prudential

                                                                                                                     Realty Executives
                  ERA
                                                                                                                     Keller Williams
                  GMAC                                                                                                                            Less than 30%
                                                                                                                     Coldwell Banker
                  Weichert
                                                                                                                     Prudential
                  Realty Executives
                                                                                                                     GMAC
* Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosing                        ERA
each of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold or
purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years).   * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend
Differences in the top 2 agencies (C21 and RE/MAX) are statistically insignificant at a 90%      (brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2
Confidence Level.                                                                                years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2
                                                                                                 agencies is statistically insignificant at a 90% Confidence Level.

                                                                                                                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
Real Estate Industry Visibility
                Events
                                           Advertising




                        Platinum Sponsor

National Gold Sponsor




                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
National Advertising

                       © 2011 Century 21 Real Estate LLC. All rights reserved.
© 2011 Century 21 Real Estate LLC. All rights reserved.
Television and Online Advertising




                                © 2011 Century 21 Real Estate LLC. All rights reserved.
National Radio Advertising




                             © 2011 Century 21 Real Estate LLC. All rights reserved.
Online Presence
           © 2011 Century 21 Real Estate LLC. All rights reserved.
Search Engine Marketing

 What does Search Engine Marketing (SEM) do?

                      • Drives more traffic to your web
                        site by paying for targeted
                        keyword search results with
                        search engines.
                      • Brand, Generic, and Regional
                        terms
                      • The CENTURY 21 National
                        Marketing team currently bidding
                        on over 175,000 keywords




                                       © 2011 Century 21 Real Estate LLC. All rights reserved.
Online Banner Ads




                    © 2011 Century 21 Real Estate LLC. All rights reserved.
A Powerful Web Presence
  We feature all of our listings on many of the Internet’s most visited real
  estate websites through the CENTURY 21 Syndicated Listing Program.




        CENTURY 21® listings are also displayed on most MLS-enabled real estate sites.




                                                                                  © 2011 Century 21 Real Estate LLC. All rights reserved.
A Powerful Web Presence – 500+ Websites!
AL   Alabama Web Page                 GA   The Tifton Gazette              MI   Grand Traverse Herald           OH   Chillicothe Homes for Sale     SC   Shemcreek                       TX      Pegasus News
AL   Classified Ad Network            GA   Valdosta Daily Times            MI   Livonia Homes for Sale          OH   Coshocton Homes for Sale       SC   Rock Hill Homes for Sale        TX      Star Community Newspapers
AL   Montgomery Homes for Sale        GA   Cordele Dispatch                MI   Monroe News                     OH   Lancaster Homes for Sale       SD   Sioux Falls Homes for Sale      TX      KVUE
AL   North Jefferson News             GU   Bridewater Homes for Sale       MI   The Record-Eagle
                                                                                                                OH   Newark Homes for Sale          TN   Clarksville Homes for Sale      TX      KXAN
AL   St. Clair News Aegis             HI   Honolulu Homes for Sale         MI   Port Huron Homes for Sale
AL   The Cullman Times                ID   KTVB                            MI   Wood TV                         OH   Zanesville Homes for Sale      TN   Citizen Tribune                 TX      Hood Count News
AL   The Leeds News                   ID   2 News                          MN   ABC Newspapers                  OH   WDTN                           TN   Chatanooga.com                  TX      KDH Real Estate
AL   The News Courier                 ID   Zidaho                          MN   ER Star News                    OK   OklahomaCity.com               TN   Crossville Chronicle            TX      Get Homes Houston
AK   Anchorage Homes for Sale         ID   Boise Homes for Sale            MN   Home Magazine                   OK   Urban Tulsa                    TN   Jackson Homes for Sale          TX      Rockwall County Herald Banner
AZ   AZ ZapHomes                      IL   Belleville Homes for Sale       MN   Mankato Free Press              OK   Pauls Valley Daily Democrat    TN   Elk Valley Times                TX      Royse City Herald Banner
AZ   Phoenix Homes for Sale           IL   Chicago Homes for Sale          MN   The Land                        OK   Woodward News                  TN   Grundy County Herald            TX      Commerce Journal
AZ   The Phoenix                      IL   Commercial News                 MN   Southwest Homes Now             OK   Ft. Gibson Times               TN   Herald Chronicle                TX      Cedar Creek Pilot
AZ   West USA Realty                  IL   Effingham Daily News            MN   St. Cloud Homes for Sale
                                                                                                                OK   Hartshorne Sun                 TN   Murfreesboro Homes for Sale     TX      Athens Daily Review
AZ   Yuma.com                         IL   Mt. Vernon Register News        MN   This Week Live
AZ   Ztucson                          IL   Shelbyville Daily Union         MS   Biloxi Homes for Sale           OK   The Midwest City Sun           TN   Nashville Homes for Sale        TX      Cleburne Times Review
CA   The Bakersfield Californian      IL   Times-Leader                    MS   Hattiesburg Homes for Sale      OK   The American                   TN   Tullahoma News                  TX      Corsicana Daily Sun
CA   ASUN                             IN   Goshen News                     MS   Jackson Homes for Sale          OK   Tuttle Times                   TN   Manchester Times                TX      Gainesville Daily Register
CA   Bakersfield Homes                IN   Hendricks County Flyer          MS   Laurel Leader-Call              OK   Stilwell Democrat Journal      TN   Nashville Scene                 TX      Greenville Herald Banner
CA   Coast Sider                      IN   The Herald Bulletin             MS   The Meridian Star               OK   Waurika News Democrat          TX   El Paso Homes for Sale          TX      The Huntsville Item
CA   Fresno Homes for Sale            IN   Indianapolis Homes for Sale     MS   Picayune Item                   OK   Westville Reporter             TX   Forth Worth Homes for Sale      TX      Jacksonville Daily Progress
CA   LA Weekly                        IN   Lafayette Homes for Sale        MS   The Poplarville Democrat        OK   The Ada Evening News           TX   Killeen Daily Herald            TX      Mineral Wells Index
CA   Los Angeles Homes for Sale       IN   Muncie Homes for Sale           MS   The Star Herald
                                                                                                                OK   Chickasha Express Star         TX   Pegasus News                    TX      The Orange Leader
CA   OC Weekly                        IN   Richmond Homes for Sale         MO   Kansas City Homes for Sale
CA   Monterey Homes for Sale          IN   XL Marketing                    MO   Springfield Homes for Sale      OK   Claremore Daily Progress       TX   Star Community Newspapers       TX      Palestine Herald-Press
CA   Phoenix REIC                     IN   Batesville Herald-Tribune       MO   Columbia Tribune                OK   The Duncan Banner              TX   KVUE                            TX      The Port Arthur News
CA   Oakland Home for Sale            IN   The Zionsville Times Sentinel   MO   Ozarks Home Hunter              OK   Edmond Sun                     TX   KXAN                            TX      San Marcos Daily Record
CA   Ramona Sentinel                  IN   Greensburg Daily News           MO   Real Estatest Joe               OK   Enid News & Eagle              TX   Hood Count News                 TX      Weatherford Democrat
CA   San Mateo Homes for Sale         IN   The Evening News                MO   Lincoln County Journal          OK   The McAlester News Capital     OR   KGW                             UT      St. George Homes for Sale
CA   SDNN                             IN   Kokomo Tribune                  MO   RFT                             OK   The Muskogee Phoenix           OR   Best Buy Real Estate            VT      Burlington Homes for Sale
CA   Fremont Homes for Sale           IN   The Lebanon Reporter            MO   Real Estate Weekly KC           OK   The Norman Transcript          OR   KVAL                            VA      The Central Virginian
CA   SF Examiner                      IN   The Pharos-Tribune              MO   New Haven Leader
                                                                                                                OK   Pryor Daily Times              PA   Allentown Homes for Sale        VA      North Umberland Echo
CA   Pleasanton Homes for Sale        IN   The Tribune                     MO   Hermann Advertiser Courier
CA   Silvar                           IN   The Tribune Star                MO   Bowling Green Times             OK   The Stillwater Newspress       PA   State College Homes for Sale    VA      Northern Neck News
CA   Hayward Homes for Sale           IN   Washington Times Herald         MO   Elsberry Democrat               OK   Tahlequah Daily Press          PA   Erie Homes                      VA      NV Daily
CA   The Sun Chronical                IN   Rushville Republican            MO   Vandalia Leader                 OR   Salem Homes for Sale           PA   The Daily Item                  VA      Caroline Progress
CA   Palm Springs Homes for Sale      IN   Wish                            MO   Fireside Guard                  OR   Portland.com                   PA   The Danville News               VA      Gooch Land Courier
CA   Sacremento Homes for Sale        IN   WTHI                            MO   The Joplin Globe                OR   My Central Oregon              PA   Allied News                     VA      Wavy
CA   Salinas Homes for Sale           IN   WANE                            MT   Great Falls Homes for Sale      OR   KATU                           PA   The Tribune-Democrat            VA      Herald Progress
CA   Merced Homes for Sale            IN   WLFI                            MT   Southwest Montana Real Estate   OR   KGW                            PA   The Meadville Tribune           VA      Hampton Roads Homes for Sale
CA   San Jose Homes for Sale          IA   Ad Express & Daily Iowegian     NE   Plattsmouth Journal
                                                                                                                OR   Best Buy Real Estate           PA   New Castle News                 VA      Staunton Homes for Sale
CA   San Luis Obispo Homes for Sale   IA   Des Moines Homes for Sale       NV   Las Vegas Sun
CA   Visalia Homes for Sale           IA   Iowa City Homes for Sale        NV   Reno Homes for Sale             OR   KVAL                           PA   The Herald                      WA      Bellingham Homes for Sale
CA   Modesto Homes for Sale           IA   Knoxville Journal Express       NH   Derry News/Weekender            PA   Allentown Homes for Sale       SC   Aiken Standard                  WA      Tacoma Homes for Sale
CA   Walnut Creek Homes for Sale      IA   Pella Chronicle                 NJ   Bridewater Homes for Sale       PA   State College Homes for Sale   SC   Beaufort Homes for Sale         WA      Olympia Homes for Sale
CO   Fort Collins Homes for Sale      IA   Clinton Herald                  NJ   Cherry Hill Homes for Sale      PA   Erie Homes                     SC   Columbia Homes for Sale         WA      Pasco-Kennewick Homes for Sale
CO   Grandjunction.com                IA   The Oskaloosa Herald            NJ   Morristown Homes for Sale       PA   The Daily Item                 SC   Greenville Homes for Sale       WA      KOMO News
CO   Westword                         IA   Ottumwa Daily Courier           NJ   Neptune Homes for Sale          PA   The Danville News              SC   Hilton Head Homes for Sale      WA      Spokesman Homes
CT   All About Darien                 KS   Farm Talk                       NJ   East Brunswick Homes for Sale   PA   Allied News                    SC   Myrtle Rock Homes for Sale      WA      GoSkagit
CT   American Towns                   KS   Wichita Homes for Sale          NJ   Press of Atlantic City
                                                                                                                PA   The Tribune-Democrat           SC   CCP                             WA      Seattle Weekly
CT   Hartford Homes for Sale          KY   Big Daily News                  NJ   Jersey Devil Homes
CT   Metro Hartford Homes             KY   Homebuyer KY                    NJ   North Jersey                    PA   The Meadville Tribune          SC   Shemcreek                       WA      King5
CT   WTNH                             KY   Grayson Journal Enquirer        NJ   Inside Today                    PA   New Castle News                SC   Rock Hill Homes for Sale        WA      KREM
DE   DE ZapHomes                      KY   The Sentinel Echo               NJ   Vineland Homes for Sale         PA   The Herald                     SD   Sioux Falls Homes for Sale      WA      Spokane.com
DE   Wilmington Homes for Sale        KY   Wayne County Outlook            NM   Las Cruces Homes for Sale       SC   Aiken Standard                 TN   Clarksville Homes for Sale      WADC    Washington Post
FL   Bradenton Homes for Sale         KY   Morehead News                   NM   KRGE                            SC   Beaufort Homes for Sale        TN   Citizen Tribune                 WV      Huntington Homes for Sale
FL   St. Petersburg Times             KY   Olive Hill Times                NY   Binghamton Homes for Sale       SC   Columbia Homes for Sale        TN   Chatanooga.com                  WV      Herald Dispatch Homes
FL   Fort Lauderdale Homes for Sale   KY   McCreary County Record          NY   Elmira Homes for Sale           SC   Greenville Homes for Sale      OR   KGW                             WV      Montgomery Herald
FL   Miami New Times                  KY   The Independent                 NY   Ithaca Homes for Sale
                                                                                                                SC   Hilton Head Homes for Sale     OR   Best Buy Real Estate            WV      The Fayette Tribune
FL   Fort Myers Homes for Sale        KY   Times Tribune                   NY   Long Island Homes for Sale
FL   Fox 10 TV                        KY   Glasgow Daily Times             NY   Poughkeepsie Homes for Sale     SC   Myrtle Rock Homes for Sale     OR   KVAL                            WV      Princeton Times
FL   Melbourne Homes for Sale         KY   Richmond Register               NY   Rochester Homes for Sale        SC   CCP                            PA   Allentown Homes for Sale        WV      The Register Herald
FL   MicoHomes                        KY   Commonwealth Journal            NY   Residential NYC                 SC   Shemcreek                      PA   State College Homes for Sale    WV      Bluefield Daily Telegraph
CA   Merced Homes for Sale            KY   Lexington Homes for Sale        NY   Village Voice                   SC   Rock Hill Homes for Sale       PA   Erie Homes                      WV      Times West Virginian
CA   San Jose Homes for Sale          KY   Louisville Homes for Sale       NY   The Daily Star                  SD   Sioux Falls Homes for Sale     PA   The Daily Item                  WI      Fox 11 Online
CA   San Luis Obispo Homes for Sale   LA   Alexandria Homes for Sale       NY   The Press-Repulican             TN   Clarksville Homes for Sale     PA   The Danville News               WI      Appleton Homes for Sale
CA   Visalia Homes for Sale           LA   Lafayette Homes for Sale        NY   Cooperstown Crier               TN   Citizen Tribune                PA   Allied News                     WI      Green Bay Homes for Sale
CA   Modesto Homes for Sale           LA   Louisiana Press Journal         NY   Lockport Union-Sun & Journal
                                                                                                                TN   Chatanooga.com                 PA   The Tribune-Democrat            WI      Manitowoc Homes for Sale
CA   Walnut Creek Homes for Sale      LA   Opelausas Homes for Sale        NY   The Journal-Register
CO   Fort Collins Homes for Sale      LA   Monroe Homes for Sale           NY   Tonawanda News                  TN   Crossville Chronicle           PA   The Meadville Tribune           WI      Marshfield Homes for Sale
CO   Grandjunction.com                LA   New Orleans Home                NY   WIVB                            TN   Jackson Homes for Sale         PA   New Castle News                 WI      Oshkosh Homes for Sale
CO   Westword                         LA   Shreveport Homes for Sale       NY   White Plains Homes for Sale     TN   Elk Valley Times               PA   The Herald                      WI      Sheboygan Homes for Sale
CT   All About Darien                 ME   Bangor Daily News               NC   Asheville Homes for Sale        TN   Grundy County Herald           SC   Aiken Standard                  WI      Stevens Point Homes for Sale
CT   American Towns                   ME   Maine Home Seller               NC   Charlotte Homes for Sale        OK   Tahlequah Daily Press          SC   Beaufort Homes for Sale         WI      Wausau Homes for Sale
CT   Hartford Homes for Sale          MD   Baltimore Homes for Sale        NC   Charlotte Homes for Sale        OR   Salem Homes for Sale           SC   Columbia Homes for Sale         WI      Wisconsin Homes for Sale
CT   Metro Hartford Homes             MD   Carroll County Times            NC   Raleigh Homes for Sale          OR   Portland.com                   SC   Greenville Homes for Sale       NAT’L   CNN Money
CT   WTNH                             MD   Cumberland Times News           NC   Salisbury Post
                                                                                                                OR   My Central Oregon              SC   Hilton Head Homes for Sale      NAT’L   CVHP
DE   DE ZapHomes                      MD   MD ZapHomes                     NC   Wavy
DE   Wilmington Homes for Sale        MD   Salisbury Homes for Sale        NC   Stanly News and Press           OR   KATU                           SC   Myrtle Rock Homes for Sale      NAT’L   Fizber
FL   Bradenton Homes for Sale         MA   Andover Townsman                NC   The Randolph Guide              OR   KGW                            SC   CCP                             NAT’L   Fox Business
FL   St. Petersburg Times             MA   Gloucester Daily Times          NC   The Daily Southerner            OR   Best Buy Real Estate           SC   Shemcreek                       NAT’L   Gazetter Mail Homes
FL   Fort Lauderdale Homes for Sale   MA   The Haverhill Gazette           OH   Cincinatti Homes for Sale       OR   KVAL                           SC   Rock Hill Homes for Sale        NAT’L   Gethomesh
FL   Miami New Times                  MA   The Salem News                  OH   Fremont Homes for Sale          PA   Allentown Homes for Sale       SD   Sioux Falls Homes for Sale      NAT’L   Intagent
FL   Fort Myers Homes for Sale        MA   The Daily News of Newburyport   OH   Mansfield Homes for Sale        PA   State College Homes for Sale   TN   Clarksville Homes for Sale      NAT’L   Kiplinger
FL   Fox 10 TV                        MA   The Eagle-Tribune               OH   Marion Homes for Sale           PA   Erie Homes                     TN   Citizen Tribune                 NAT’L   Local.com
FL   Melbourne Homes for Sale         MA   WWLP                            OH   Port Clinton Homes for Sale
                                                                                                                PA   The Daily Item                 TN   Chatanooga.com                  NAT’L   Lycos Classifields
FL   MicoHomes                        MI   Battle Creek Homes for Sale     OH   Dayton.com
GA   Macon Homes for Sale             MI   Detroit Homes for Sale          OH   Fox Toledo                      PA   The Danville News              TN   Crossville Chronicle            NAT’L   Maineville
GA   The Moultrie Observer            MI   Lansing Homes for Sale          OH   The Star Beacon                 PA   Allied News                    TN   Jackson Homes for Sale          NAT’L   Media General
GA   Thomasville Times-Enterprise     MI   Livingston Homes for Sale       OH   Bucyrus Homes for Sale          PA   The Tribune-Democrat           TN   Elk Valley Times                NAT’L   Military.com
                                                                                                                PA   The Meadville Tribune          TN   Grundy County Herald            NAT’L   My Area Network
                                                                                                                PA   New Castle News                TN   Herald Chronicle                NAT’L   My Bank Loans
                                                                                                                PA   The Herald                     TN   Murfreesboro Homes for Sale     NAT’L   Parade
                                                                                                                SC   Aiken Standard                 TN   Nashville Homes for Sale        NAT’L   School Matters
                                                                                                                SC   Beaufort Homes for Sale        TN   Tullahoma News                  NAT’L   ShowMeLocal
                                                                                                                SC   Columbia Homes for Sale        TN   Manchester Times                NAT’L   US News and World Report
                                                                                                                SC   Greenville Homes for Sale      TN   Nashville Scene                 NAT’L   Walmart
                                                                                                                SC   Hilton Head Homes for Sale     TX   El Paso Homes for Sale          NAT’L   WPRI
                                                                                                                SC   Myrtle Rock Homes for Sale     TX   Forth Worth Homes for Sale      NAT’L   Zilpy
                                                                                                                SC   CCP                            TX   Killeen Daily Herald
                                                                                                                                                                       © 2011 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21 ® Social Media




                            © 2011 Century 21 Real Estate LLC. All rights reserved.
C21 Tools & System


                     © 2011 Century 21 Real Estate LLC. All rights reserved.
C21 Campaign Center



                       Templates to Build
                      Your Local Campaign
                       • Print-ready posters
                       • Brand ads
                       • Open house ads
                       • Listing flyers
                       • Mastheads

                             …and much more!

                              © 2011 Century 21 Real Estate LLC. All rights reserved.
Preferred Client Club
  Welcome Card
                    Personalized Spring and Fall Postcards




                           Personalized Bi-monthly Magazine




                  All This For Just About $8 Per Year!
                                                   © 2011 Century 21 Real Estate LLC. All rights reserved.
FREE…
Drip emails, eGreetings, eNewsletters




                                © 2011 Century 21 Real Estate LLC. All rights reserved.
C21 Print Materials




                      © 2011 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 Smart Phone Apps
           New Mobile App allows consumers to
          search all IDX listings, and is available on
                  all smartphone devices




                                               © 2011 Century 21 Real Estate LLC. All rights reserved.
Century21.com - World Class Website
                                               More than 2 million
                                               visitors come to our
                                               site every month!!




                               century21.com




Re-designed national website



                                                    © 2011 Century 21 Real Estate LLC. All rights reserved.
FREE Personalized Website (My C21)
• A program that creates high quality websites :
   – Created and Hosted at no-cost to system members
   – Professionally designed templates to choose from
• Available to Sales Associates, Teams, and Offices




                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
The CENTURY 21 LeadRouter™ Product

                             2. LeadRouter                     3. Agent
                              Finds Agent                      Contacts
                             by Cell Phone                    Lead from
                                                              Anywhere




  1. Consumer
     Inquires              LeadRouter Process
      Online


                                              4. Software
                                               Requires
                                                 Agent
                                             Accountability
            5. Managers
           and Brokerage
             Monitor All
                Leads




                                                                   © 2011 Century 21 Real Estate LLC. All rights reserved.
The Golden Ruler

      Keeping You
       Informed
  Online Marketing Summary

Our exclusive "Golden Ruler" tool is a listing
measurement device that provides reports
on the number of consumer views and leads
on your online property listing.


The Golden Ruler reports on consumer views
and leads resulting from the distribution of
your CREST and 21online.com enhanced
listings to ultimately over 500 real estate
industry and aggregator Web sites.




                                                 © 2011 Century 21 Real Estate LLC. All rights reserved.
The Golden Ruler

                       Reports
                    Comparisons




 Charts
Analysis
                      © 2011 Century 21 Real Estate LLC. All rights reserved.
21Online.com




               © 2011 Century 21 Real Estate LLC. All rights reserved.
Connect to the Best Referral Agency




                               © 2011 Century 21 Real Estate LLC. All rights reserved.
Award Winning Training

                         © 2011 Century 21 Real Estate LLC. All rights reserved.
Award Winning Learning for All Associates*

New Agents       Experienced Agents                    Brokers & Managers




 All




                     * Among Training Magazines Top 125 Companies 7 out of the past 10 years



                                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
Certification Learning Tracks
Each of these professional development programs is a guide to greater prosperity!



                           SALES ASSOCIATES
                           •   Buyer Specialist
                           •   Listing Specialist
                           •   Technology/Social Networking
                           •   Agent Business Management
                           •   Customer Service Specialist
                           •   CENTURY 21 tools and Systems
                           •   Leads Generation Specialist
All
  Grow Your Business


                                       OFFICE ADMINISTRATORS
                                       • Introductory
                                       • Advanced
                                       • Marketing/Technology



                                                                © 2011 Century 21 Real Estate LLC. All rights reserved.
State-of-the-Art Learning Resources
Join us!




                      Americana’s Social
                       Media Training
                                           © 2011 Century 21 Real Estate LLC. All rights reserved.
Awards & Recognition Programs


                         © 2011 Century 21 Real Estate LLC. All rights reserved.
International Awards and Events




                                             36
                                  © 2011 Century 21 Real Estate LLC. All rights reserved.
Individual Producer & Team Awards
    Masters Ruby Producer
    Masters Emerald Producer
    Masters Diamond Producer
    Masters Team
    CENTURION ® Producer
    CENTURION Team
    CENTURION Honor Society
    Quality Service Producer & Team
    Quality Service Pinnacle Producer & Team
    President’s Award
    Technology Award
    Dick Loughlin International Hall of Fame
    Preferred Agent Club Status
    Office Level Awards


                                                © 2011 Century 21 Real Estate LLC. All rights reserved.
National Convention




   San Antonio, Texas   San Diego, California




    Las Vegas, Nevada      Orlando, Florida

                                 © 2011 Century 21 Real Estate LLC. All rights reserved.
Top Agent Retreat (previous destinations)




 Nassau, Bahamas       Waikoloa, Hawaii       Hollywood, Florida




  Chicago, Illinois   San Diego, California   Boston, Massachusetts

                                                 © 2011 Century 21 Real Estate LLC. All rights reserved.
Business Benefits
                © 2011 Century 21 Real Estate LLC. All rights reserved.
National Discounts




                     © 2011 Century 21 Real Estate LLC. All rights reserved.
FREE Listing Distribution Partners




                                     © 2011 Century 21 Real Estate LLC. All rights reserved.
Wireless / Telecommunications




•16% off rates   • 17% off     • 20% off      • 10% off
•Up to 25% off     rates         rates          rates
equipment        • 45% off     • 25% off
                   equipment     equipment




                                             © 2011 Century 21 Real Estate LLC. All rights reserved.
UPROMISE

• Affinity partner since 2001
• 10 million members
   – The single largest contribution available to these
      members comes from a real estate transaction
• Buyers and sellers can earn up to $3,000 on their transaction
   – Under a straight 3% commission, the Realogy customer
      will receive 1/3% of the home sale price into their
      Upromise account
• Brokers must be active in CGRN in order to participate in
  Upromise
   – Brokers pay 20% referral fee on all Upromise leads

       Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN

                                                                    © 2011 Century 21 Real Estate LLC. All rights reserved.
®
CENTURY 21 Systems
Value Added Services


                       © 2011 Century 21 Real Estate LLC. All rights reserved.
Additional Real Estate Services




                                  © 2011 Century 21 Real Estate LLC. All rights reserved.
Community Involvement


                   © 2011 Century 21 Real Estate LLC. All rights reserved.
Giving Back To The Community
                                                                                                                     2011
                                               To Date CENTURY 21
                                          Has Raised Over $102,000,000
                                                 For Easter Seals
                                                                                      $76,000,000 Raised In
                                                                                        The First 25 Years
                                                                         2004


                                                                      $62,000,000 Raised In The
                                                                            First 20 Years
                                                            1999


                                                       $47,000,000 Raised In The
                                            1994
                                                             First 15 Years


                                     $20,000,000 Raised In The
                           1989            First 10 Years


               1984       $6,000,000 Raised In The
                                First 5 Years


 1979   Easter Seals Selected
         As Primary Charity

                                                                           © 2011 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21 Americana
Management and Office Team
Your personal support staff!


                               © 2011 Century 21 Real Estate LLC. All rights reserved.
Management ABOUT CENTURY 21 AMERICANA

    • As a Company, and as Individuals, our Values and
      Beliefs Guide our Actions on a Daily Basis. Our
      Values are the Fabric of Our Company's Unique
      Culture and Are Critical to our Success. In Fact,
      They are what Set Us Apart and Gives Us a
      Competitive Edge within the Industry. A Steadfast
      Commitment to Superior Customer Care,
      Recognizing and Fostering Opportunities for
      Success and Personal Growth While Taking Pride in
      Our Entrepreneurial Spirit are a Few of the
      Distinctive Hallmarks of the Century 21 Americana
      Culture.
Each Century 21 Office is Independently Owned and Operated


                                                             © 2011 Century 21 Real Estate LLC. All rights reserved.
Office Team
   AWARDS                                                    • 33 Sales
                                                               Associates
   2011 - CENTURION
   2011 - President's Office                                 • Local Market
   2011 - Quality Service Pinnacle Office                      Expertise
   2010 - CENTURION
   2010 - Quality Service Office                             • Serving
   2009 - CENTURION                                            Southern CA
   2008 - CENTURION
   2007 – CENTURION
                                                               since 1998


   MARKET SPECIALTIES
   World Wide ERC




Each Century 21 Office is Independently Owned and Operated
                                                                    © 2011 Century 21 Real Estate LLC. All rights reserved.
Results
                          The only nationally
                            recognized office
                       located in the Pomona
                         Valley, California, the
                       hottest growing area in
                          Southern California.
                             Professional and
                        Bilingual staff in a state
                           of the art facility to
                        service all of your real
                              estate needs.
Each Century 21 Office is Independently Owned and Operated
                                                             © 2011 Century 21 Real Estate LLC. All rights reserved.
Summary

   • Why CENTURY 21 Americana?
   • The power of the team to get the job done.
   • The power of the record of results we have
     assembled.
   • The power of the systems that are in place that
     allow us to grow and increase market share,
     services, and profitability.
   • The power in the vision of management and their
     commitment to excellence in this company.
   • The power of the CENTURY 21 name.


Each Century 21 Office is Independently Owned and Operated
                                                             © 2011 Century 21 Real Estate LLC. All rights reserved.
Transitioning into the CENTURY 21® System

Rest assured that we will help you in your
transition with your business and your assimilation
into the office.
With different programs and guides to help you
every step of the way, the CENTURY Americana
will ensure a seamless transition into the System.

                        Call Today and schedule a personal
                      appointment with Office Recruiter Alicia
                      Gomez to find out more about our office
                     and what we are doing to help our agents

                           800-650-3660
                                              © 2011 Century 21 Real Estate LLC. All rights reserved.
Thank You!
  Century 21 Americana
527 E Rowland St Covina CA 91723

   800-650-3660
                                   © 2011 Century 21 Real Estate LLC. All rights reserved.

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Century 21 Americana's Alicia Gomez Recruiting Office Highlights

  • 1. Why the CENTURY 21® System ? Century 21 Americana © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 2. Our Brand Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 72 countries, 8,000 offices and over 120,000 agents strong CENTURY 21: The Gold Standard © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 3. ® How the CENTURY 21 System helps you achieve your goals Brand Awareness Value Added Services Awards & Recognition Programs MARKET Business Benefits National Advertising SHARE Award Winning Training Online Presence C21 Tools & Systems © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 4. Brand Awareness © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 5. The CENTURY 21 Global Footprint Operating in 72 Countries and Territories. 8,000 Offices and 120,000 Sales Associates Internationally Russia Latvia Canada United Kingdom Poland Belgium Slovakia Luxembourg Czech Republic Serbia & France Romania Montenegro Portugal Bulgaria Albania Japan Spain Cyprus Turkey United States Hong Kong Greece Lebanon Israel Kuwait China Morocco Bahrain Jordan Qatar Taiwan Egypt U.A.E Mexico Caribbean Saudi Arabia Thailand Central America Cape Verde Venezuela Singapore Indonesia Columbia Angola Brazil South Africa Australia New Zealand © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 6. CENTURY 21® Brand - Recognition, Awareness, Preference! Almost Universal Brand Awareness Most Recognized Name In Real Estate CENTURY 21: 94% CENTURY 21: 41% RE/MAX: 91% Coldwell Banker: 82% RE/MAX: 34% Prudential: 71% Coldwell Banker: 18% ERA: 39% GMAC: 36% * Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is the Keller Williams: 36% most recognized name in real estate?” (multiple choice question); Base -Aware of Brand. Results significant at a 90% Confidence level . Weichert : 18% Realty Executives:16% * Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these real Industry Leader For Future Consideration estate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level). CENTURY 21 Industry Leaders Greater than 50% RE/MAX Top Agencies for Likelihood to Recommend Coldwell Banker Less than 50% CENTURY 21 Industry Leaders RE/MAX Greater than 30% Prudential Realty Executives ERA Keller Williams GMAC Less than 30% Coldwell Banker Weichert Prudential Realty Executives GMAC * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosing ERA each of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years). * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend Differences in the top 2 agencies (C21 and RE/MAX) are statistically insignificant at a 90% (brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2 Confidence Level. years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2 agencies is statistically insignificant at a 90% Confidence Level. © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 7. Real Estate Industry Visibility Events Advertising Platinum Sponsor National Gold Sponsor © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 8. National Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 9. © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 10. Television and Online Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 11. National Radio Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 12. Online Presence © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 13. Search Engine Marketing What does Search Engine Marketing (SEM) do? • Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 14. Online Banner Ads © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 15. A Powerful Web Presence We feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program. CENTURY 21® listings are also displayed on most MLS-enabled real estate sites. © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 16. A Powerful Web Presence – 500+ Websites! AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus News AL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community Newspapers AL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUE AL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXAN AL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for Sale AL The Cullman Times ID KTVB MI Wood TV OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count News AL The Leeds News ID 2 News MN ABC Newspapers OH WDTN TN Chatanooga.com TX KDH Real Estate AL The News Courier ID Zidaho MN ER Star News OK OklahomaCity.com TN Crossville Chronicle TX Get Homes Houston AK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald Banner AZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald Banner AZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Woodward News TN Grundy County Herald TX Commerce Journal AZ The Phoenix IL Commercial News MN Southwest Homes Now OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek Pilot AZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily Review AZ Yuma.com IL Mt. Vernon Register News MN This Week Live AZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times Review CA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK The American TN Tullahoma News TX Corsicana Daily Sun CA ASUN IN Goshen News MS Jackson Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily Register CA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald Banner CA Coast Sider IN The Herald Bulletin MS The Meridian Star OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville Item CA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily Progress CA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells Index CA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald OK Chickasha Express Star TX Pegasus News TX The Orange Leader CA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for Sale CA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-Press CA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The Duncan Banner TX KVUE TX The Port Arthur News CA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK Edmond Sun TX KXAN TX San Marcos Daily Record CA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK Enid News & Eagle TX Hood Count News TX Weatherford Democrat CA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK The McAlester News Capital OR KGW UT St. George Homes for Sale CA SDNN IN Kokomo Tribune MO RFT OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for Sale CA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK The Norman Transcript OR KVAL VA The Central Virginian CA SF Examiner IN The Pharos-Tribune MO New Haven Leader OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland Echo CA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser Courier CA Silvar IN The Tribune Star MO Bowling Green Times OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck News CA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OK Tahlequah Daily Press PA Erie Homes VA NV Daily CA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR Salem Homes for Sale PA The Daily Item VA Caroline Progress CA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Portland.com PA The Danville News VA Gooch Land Courier CA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR My Central Oregon PA Allied News VA Wavy CA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale OR KATU PA The Tribune-Democrat VA Herald Progress CA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate OR KGW PA The Meadville Tribune VA Hampton Roads Homes for Sale CA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal OR Best Buy Real Estate PA New Castle News VA Staunton Homes for Sale CA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas Sun CA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale OR KVAL PA The Herald WA Bellingham Homes for Sale CA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for Sale CA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for Sale CO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for Sale CO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA The Daily Item SC Greenville Homes for Sale WA KOMO News CO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman Homes CT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagit CT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City PA The Tribune-Democrat SC CCP WA Seattle Weekly CT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil Homes CT Metro Hartford Homes KY Homebuyer KY NJ North Jersey PA The Meadville Tribune SC Shemcreek WA King5 CT WTNH KY Grayson Journal Enquirer NJ Inside Today PA New Castle News SC Rock Hill Homes for Sale WA KREM DE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.com DE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington Post FL Bradenton Homes for Sale KY Morehead News NM KRGE SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for Sale FL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch Homes FL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SC Greenville Homes for Sale OR KGW WV Montgomery Herald FL Miami New Times KY The Independent NY Ithaca Homes for Sale SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette Tribune FL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for Sale FL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton Times FL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register Herald FL MicoHomes KY Commonwealth Journal NY Residential NYC SC Shemcreek PA State College Homes for Sale WV Bluefield Daily Telegraph CA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice SC Rock Hill Homes for Sale PA Erie Homes WV Times West Virginian CA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 Online CA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for Sale CA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier TN Citizen Tribune PA Allied News WI Green Bay Homes for Sale CA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for Sale CA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-Register CO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for Sale CO Grandjunction.com LA New Orleans Home NY WIVB TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for Sale CO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale TN Elk Valley Times PA The Herald WI Sheboygan Homes for Sale CT All About Darien ME Bangor Daily News NC Asheville Homes for Sale TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for Sale CT American Towns ME Maine Home Seller NC Charlotte Homes for Sale OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for Sale CT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for Sale CT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale OR Portland.com SC Greenville Homes for Sale NAT’L CNN Money CT WTNH MD Cumberland Times News NC Salisbury Post OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHP DE DE ZapHomes MD MD ZapHomes NC Wavy DE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press OR KATU SC Myrtle Rock Homes for Sale NAT’L Fizber FL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide OR KGW SC CCP NAT’L Fox Business FL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail Homes FL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L Gethomesh FL Miami New Times MA The Salem News OH Fremont Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L Intagent FL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L Kiplinger FL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.com FL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale PA The Daily Item TN Chatanooga.com NAT’L Lycos Classifields FL MicoHomes MI Battle Creek Homes for Sale OH Dayton.com GA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo PA The Danville News TN Crossville Chronicle NAT’L Maineville GA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon PA Allied News TN Jackson Homes for Sale NAT’L Media General GA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network PA New Castle News TN Herald Chronicle NAT’L My Bank Loans PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy SC CCP TX Killeen Daily Herald © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 17. CENTURY 21 ® Social Media © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 18. C21 Tools & System © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 19. C21 Campaign Center Templates to Build Your Local Campaign • Print-ready posters • Brand ads • Open house ads • Listing flyers • Mastheads …and much more! © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 20. Preferred Client Club Welcome Card Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine All This For Just About $8 Per Year! © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 21. FREE… Drip emails, eGreetings, eNewsletters © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 22. C21 Print Materials © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 23. The CENTURY 21 Smart Phone Apps New Mobile App allows consumers to search all IDX listings, and is available on all smartphone devices © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 24. Century21.com - World Class Website More than 2 million visitors come to our site every month!! century21.com Re-designed national website © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 25. FREE Personalized Website (My C21) • A program that creates high quality websites : – Created and Hosted at no-cost to system members – Professionally designed templates to choose from • Available to Sales Associates, Teams, and Offices © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 26. The CENTURY 21 LeadRouter™ Product 2. LeadRouter 3. Agent Finds Agent Contacts by Cell Phone Lead from Anywhere 1. Consumer Inquires LeadRouter Process Online 4. Software Requires Agent Accountability 5. Managers and Brokerage Monitor All Leads © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 27. The Golden Ruler Keeping You Informed Online Marketing Summary Our exclusive "Golden Ruler" tool is a listing measurement device that provides reports on the number of consumer views and leads on your online property listing. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites. © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 28. The Golden Ruler Reports Comparisons Charts Analysis © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 29. 21Online.com © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 30. Connect to the Best Referral Agency © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 31. Award Winning Training © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 32. Award Winning Learning for All Associates* New Agents Experienced Agents Brokers & Managers All * Among Training Magazines Top 125 Companies 7 out of the past 10 years © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 33. Certification Learning Tracks Each of these professional development programs is a guide to greater prosperity! SALES ASSOCIATES • Buyer Specialist • Listing Specialist • Technology/Social Networking • Agent Business Management • Customer Service Specialist • CENTURY 21 tools and Systems • Leads Generation Specialist All Grow Your Business OFFICE ADMINISTRATORS • Introductory • Advanced • Marketing/Technology © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 34. State-of-the-Art Learning Resources Join us! Americana’s Social Media Training © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 35. Awards & Recognition Programs © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 36. International Awards and Events 36 © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 37. Individual Producer & Team Awards  Masters Ruby Producer  Masters Emerald Producer  Masters Diamond Producer  Masters Team  CENTURION ® Producer  CENTURION Team  CENTURION Honor Society  Quality Service Producer & Team  Quality Service Pinnacle Producer & Team  President’s Award  Technology Award  Dick Loughlin International Hall of Fame  Preferred Agent Club Status  Office Level Awards © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 38. National Convention San Antonio, Texas San Diego, California Las Vegas, Nevada Orlando, Florida © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 39. Top Agent Retreat (previous destinations) Nassau, Bahamas Waikoloa, Hawaii Hollywood, Florida Chicago, Illinois San Diego, California Boston, Massachusetts © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 40. Business Benefits © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 41. National Discounts © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 42. FREE Listing Distribution Partners © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 43. Wireless / Telecommunications •16% off rates • 17% off • 20% off • 10% off •Up to 25% off rates rates rates equipment • 45% off • 25% off equipment equipment © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 44. UPROMISE • Affinity partner since 2001 • 10 million members – The single largest contribution available to these members comes from a real estate transaction • Buyers and sellers can earn up to $3,000 on their transaction – Under a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise account • Brokers must be active in CGRN in order to participate in Upromise – Brokers pay 20% referral fee on all Upromise leads Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 45. ® CENTURY 21 Systems Value Added Services © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 46. Additional Real Estate Services © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 47. Community Involvement © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 48. Giving Back To The Community 2011 To Date CENTURY 21 Has Raised Over $102,000,000 For Easter Seals $76,000,000 Raised In The First 25 Years 2004 $62,000,000 Raised In The First 20 Years 1999 $47,000,000 Raised In The 1994 First 15 Years $20,000,000 Raised In The 1989 First 10 Years 1984 $6,000,000 Raised In The First 5 Years 1979 Easter Seals Selected As Primary Charity © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 49. CENTURY 21 Americana Management and Office Team Your personal support staff! © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 50. Management ABOUT CENTURY 21 AMERICANA • As a Company, and as Individuals, our Values and Beliefs Guide our Actions on a Daily Basis. Our Values are the Fabric of Our Company's Unique Culture and Are Critical to our Success. In Fact, They are what Set Us Apart and Gives Us a Competitive Edge within the Industry. A Steadfast Commitment to Superior Customer Care, Recognizing and Fostering Opportunities for Success and Personal Growth While Taking Pride in Our Entrepreneurial Spirit are a Few of the Distinctive Hallmarks of the Century 21 Americana Culture. Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 51. Office Team AWARDS • 33 Sales Associates 2011 - CENTURION 2011 - President's Office • Local Market 2011 - Quality Service Pinnacle Office Expertise 2010 - CENTURION 2010 - Quality Service Office • Serving 2009 - CENTURION Southern CA 2008 - CENTURION 2007 – CENTURION since 1998 MARKET SPECIALTIES World Wide ERC Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 52. Results The only nationally recognized office located in the Pomona Valley, California, the hottest growing area in Southern California. Professional and Bilingual staff in a state of the art facility to service all of your real estate needs. Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 53. Summary • Why CENTURY 21 Americana? • The power of the team to get the job done. • The power of the record of results we have assembled. • The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. • The power in the vision of management and their commitment to excellence in this company. • The power of the CENTURY 21 name. Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 54. Transitioning into the CENTURY 21® System Rest assured that we will help you in your transition with your business and your assimilation into the office. With different programs and guides to help you every step of the way, the CENTURY Americana will ensure a seamless transition into the System. Call Today and schedule a personal appointment with Office Recruiter Alicia Gomez to find out more about our office and what we are doing to help our agents 800-650-3660 © 2011 Century 21 Real Estate LLC. All rights reserved.
  • 55. Thank You! Century 21 Americana 527 E Rowland St Covina CA 91723 800-650-3660 © 2011 Century 21 Real Estate LLC. All rights reserved.

Editor's Notes

  1. Century21 truly has a global footprintWith more than 121,000 brokers and sales associates in 72 countries and territories worldwide and over 7700 offices, Century21 offices can be found on 5 continents ( and we are currently in talks with some entrepreneurial penguins in Antarctica – so stay tuned. This is a joke- only say it if you feel comfortable.) This global network offers a world of opportunity for you to expand your scope of business.
  2. When it comes to real estate brands simply put the Century 21 brand is the most recognized brand in the industry.As in previous years, consumers in 2010 continued to identify CENTURY 21® as “the most recognized name in real estate.”Forty-one percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 7 percentage points. In 2010, the CENTURY 21® System continued to maintain the highest brand awareness level when compared with any other real estate organization surveyed; a trend we have upheld since 1999.CENTURY 21®continues to remain one of the top agencies on Future Consideration in 2010.CENTURY 21® continues to remain one of the top recommended agencies in “Likelihood to Recommend” for 2010
  3. A significant focus of our efforts this year will be to increase our presence at industry events. We know that our agents are Bolder, Faster and Smarter and we want to make sure the rest of the Industry gets the message.You will see us at:Agent Reboot where we are a National Gold Sponsor and Agent Connect where we are a Platinum Sponsor to You will see us in print advertising as well; Realtor magazine, Inman News and a stronger presence on Realtor.com
  4. The 2011 Advertising plan integrates all forms of media to drive the repositioning of the brand and raise our industry image through the confident tone of our Smarter, Bolder. Faster. campaign. National + local + industry promotion including:Television AdvertisingOnline pre-roll videos and display advertisingRadio advertisingIndustry print adsHigh visibility at industry eventsMobile advertisingSocial media advertising
  5. In addition to our television buy our commercials will also run on various websites in a pre-roll format. Prior to watching video content CENTURY 21 commercials will be served up to viewers. Yahoo Real Estate, New York Daily News etc. are a sampling of the websites we will advertise on.
  6. But it doesn’t stop there! We have also purchased prime “Drive-time” spots to include National Radio Advertising.
  7. Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are engaged in all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as Realtor.com, Homefinder.com, Facebook.com, Zillow.com etc.
  8. It’s an axiom as old as the industry itself - location is everything! That’s why in addition to being in most MLS’s we also feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program, Sites include:MSN.comTrulia.comWSJ.comYahooRealtor.comHomes.comCyberhomesFrontdoor.comAolHomefinderZillow and Openhouse.com
  9. The real benefit of CENTURY 21® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
  10. Social Media is an important piece of the online marketing mix. Not only do are we on facebook, twitter, flickr and YouTube, but we have resources, posts, ads and videos that allow you to add tremendous value to your clients.
  11. Packed with customizable marketing materials to help you launch your Smarter. Bolder. Faster. local campaignsPrint-ready postersBrand adsOpen house adsListing flyersMastheads
  12. CENTURY 21 Real Estate clients and prospects put the C21 Mobile App on their phoneC21 Mobile App clients search all IDX listings by GPS location, address, city or zip codeC21 Mobile, Broker Mobile and Agent Mobile are all linked together
  13. More than 2 million visitors come to our site every month. Clients homes will get a tremendous amount of exposure and listings include detailed information about the property and the surrounding community.Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including:An award-winning online marketing program helps drive over 2 million visitors to our site each monthA new expanded search that features one-click access to millions of listings Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
  14. The My C21 Site program offers no-cost websites for every CENTURY 21 System member – Sales Associates, Teams and Offices. These websites provide you with an online presence that dramatically increases Search Engine Optimization rankings via the collective power of this linked network or ecosystem of web sites. This will drive more traffic to CENTURY 21 and ultimately drive more leads to our brokers and agents. 
  15. The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites.
  16. Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert!Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler.
  17. Choose which information to share based on the audienceAdvisorRE, is a Century 21 Real Estate LLC sponsored limited function referral organization, will enhance the qualified referral leads you receive by capitalizing on the size and scope of our Brand’s system.  In turn, the AdvisorRE platform will help drive more business through intimate local relationships for the benefit of all of our firms and professionals.  AdvisorRE agents will have access to a network of top performing real estate transaction professionals – your CENTURY 21® professionals!  A network built on reputation, experience and real estate excellence – your reputation and excellence!  For you, AdvisorRE takes the risk, expense, time-drain, and lost opportunity factors out of dealing with your unproductive agent base.  In return, you will continue to benefit from all of their referral leads, have more time to expand your recruiting efforts and most importantly, focus on your profitable business.  
  18. C21 is the destination brand for agents no matter where they are in their career.Whether you are recently licensed or have years of transactions under your belt. We have training that matches your career goals.
  19. We have custom certification tracks for both Agents and Office Administrators to help you build your expertise step by step.
  20. Our state-of-the-art learning resources include over 500 free training classes.On-demand video tutorials, and exclusive partnerships with YouReach Media, The CE shop and CDPE.
  21. Each award level has specific and clearly defined criteria - for teams, individuals and offices. Award levels that incent and match your level of motivation, hard-work and achievement.
  22. Century 21 is well known for it’s fantastic destination conventions. You probably heard about our Revolution that took place in Las Vegas this past March. Unlike most of what happens in Vegas, the relaunch of Century 21 did not stay in Vegas.
  23. Our listing distribution partners, which are free to you, include:OodleYahooHomefinderFrontdoorTruliaEnormoZillowGoogle andHomes.com
  24. Anyone use one of these phone providers? We have negotiated significant savings that puts money right back in your pocket and the pockets of your agents.
  25. Buyers and sellers can earn up to $3,000 on their transactionUnder a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise accountBrokers must be active in CGRN in order to participate in UpromiseBrokers pay 20% referral fee on all Upromise leadsMarket Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers
  26. We can provide you a personalized plan designed to professionally transition your business as seamless as possible.