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Century21 truly has a global footprintWith more than 121,000 brokers and sales associates in 72 countries and territories worldwide and over 7700 offices, Century21 offices can be found on 5 continents ( and we are currently in talks with some entrepreneurial penguins in Antarctica – so stay tuned. This is a joke- only say it if you feel comfortable.) This global network offers a world of opportunity for you to expand your scope of business.
When it comes to real estate brands simply put the Century 21 brand is the most recognized brand in the industry.As in previous years, consumers in 2010 continued to identify CENTURY 21® as “the most recognized name in real estate.”Forty-one percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 7 percentage points. In 2010, the CENTURY 21® System continued to maintain the highest brand awareness level when compared with any other real estate organization surveyed; a trend we have upheld since 1999.CENTURY 21®continues to remain one of the top agencies on Future Consideration in 2010.CENTURY 21® continues to remain one of the top recommended agencies in “Likelihood to Recommend” for 2010
A significant focus of our efforts this year will be to increase our presence at industry events. We know that our agents are Bolder, Faster and Smarter and we want to make sure the rest of the Industry gets the message.You will see us at:Agent Reboot where we are a National Gold Sponsor and Agent Connect where we are a Platinum Sponsor to You will see us in print advertising as well; Realtor magazine, Inman News and a stronger presence on Realtor.com
The 2011 Advertising plan integrates all forms of media to drive the repositioning of the brand and raise our industry image through the confident tone of our Smarter, Bolder. Faster. campaign. National + local + industry promotion including:Television AdvertisingOnline pre-roll videos and display advertisingRadio advertisingIndustry print adsHigh visibility at industry eventsMobile advertisingSocial media advertising
In addition to our television buy our commercials will also run on various websites in a pre-roll format. Prior to watching video content CENTURY 21 commercials will be served up to viewers. Yahoo Real Estate, New York Daily News etc. are a sampling of the websites we will advertise on.
But it doesn’t stop there! We have also purchased prime “Drive-time” spots to include National Radio Advertising.
Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are engaged in all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as Realtor.com, Homefinder.com, Facebook.com, Zillow.com etc.
It’s an axiom as old as the industry itself - location is everything! That’s why in addition to being in most MLS’s we also feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program, Sites include:MSN.comTrulia.comWSJ.comYahooRealtor.comHomes.comCyberhomesFrontdoor.comAolHomefinderZillow and Openhouse.com
The real benefit of CENTURY 21® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
Social Media is an important piece of the online marketing mix. Not only do are we on facebook, twitter, flickr and YouTube, but we have resources, posts, ads and videos that allow you to add tremendous value to your clients.
Packed with customizable marketing materials to help you launch your Smarter. Bolder. Faster. local campaignsPrint-ready postersBrand adsOpen house adsListing flyersMastheads
CENTURY 21 Real Estate clients and prospects put the C21 Mobile App on their phoneC21 Mobile App clients search all IDX listings by GPS location, address, city or zip codeC21 Mobile, Broker Mobile and Agent Mobile are all linked together
More than 2 million visitors come to our site every month. Clients homes will get a tremendous amount of exposure and listings include detailed information about the property and the surrounding community.Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including:An award-winning online marketing program helps drive over 2 million visitors to our site each monthA new expanded search that features one-click access to millions of listings Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
The My C21 Site program offers no-cost websites for every CENTURY 21 System member – Sales Associates, Teams and Offices. These websites provide you with an online presence that dramatically increases Search Engine Optimization rankings via the collective power of this linked network or ecosystem of web sites. This will drive more traffic to CENTURY 21 and ultimately drive more leads to our brokers and agents.
The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites.
Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert!Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler.
Choose which information to share based on the audienceAdvisorRE, is a Century 21 Real Estate LLC sponsored limited function referral organization, will enhance the qualified referral leads you receive by capitalizing on the size and scope of our Brand’s system. In turn, the AdvisorRE platform will help drive more business through intimate local relationships for the benefit of all of our firms and professionals. AdvisorRE agents will have access to a network of top performing real estate transaction professionals – your CENTURY 21® professionals! A network built on reputation, experience and real estate excellence – your reputation and excellence! For you, AdvisorRE takes the risk, expense, time-drain, and lost opportunity factors out of dealing with your unproductive agent base. In return, you will continue to benefit from all of their referral leads, have more time to expand your recruiting efforts and most importantly, focus on your profitable business.
C21 is the destination brand for agents no matter where they are in their career.Whether you are recently licensed or have years of transactions under your belt. We have training that matches your career goals.
We have custom certification tracks for both Agents and Office Administrators to help you build your expertise step by step.
Our state-of-the-art learning resources include over 500 free training classes.On-demand video tutorials, and exclusive partnerships with YouReach Media, The CE shop and CDPE.
Each award level has specific and clearly defined criteria - for teams, individuals and offices. Award levels that incent and match your level of motivation, hard-work and achievement.
Century 21 is well known for it’s fantastic destination conventions. You probably heard about our Revolution that took place in Las Vegas this past March. Unlike most of what happens in Vegas, the relaunch of Century 21 did not stay in Vegas.
Our listing distribution partners, which are free to you, include:OodleYahooHomefinderFrontdoorTruliaEnormoZillowGoogle andHomes.com
Anyone use one of these phone providers? We have negotiated significant savings that puts money right back in your pocket and the pockets of your agents.
Buyers and sellers can earn up to $3,000 on their transactionUnder a straight 3% commission, the Realogy customer will receive 1/3% of the home sale price into their Upromise accountBrokers must be active in CGRN in order to participate in UpromiseBrokers pay 20% referral fee on all Upromise leadsMarket Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers
We can provide you a personalized plan designed to professionally transition your business as seamless as possible.