State of the Connected Home 2007

The State of the Connected Home 2007 www.caba.org/iha

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Membership Full Advisory Board Members: Affiliate Members:

What We Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How We Organize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Career Help me with my career! Entertainment Entertain me! ,[object Object],[object Object],[object Object],[object Object],Family Help me take care of my family!

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State of the Connected Home Consumer Research 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],A collaborative effort between IHA-RC and Information Storage Industry Center (ISIC) at the University of California, San Diego. Objectives

Entertainment: Media Interests at Home Q42; Letters denote statistically significant differences among markets. Personal photo (view on computer or TV) Movies Recorded Music Internet access % Very Interested (Total Online HHs n=618) TV programming Home video/movies 2007 Brings: DVRs in 25% of homes IPTV HDTV prices drop and sales are up Nielsen: Anytime Anywhere Media Measurement Google Buys YouTube Comcast to offer movie downloads to PC/TV.

Entertainment: Media Interests “On The Go” Q44; Letters denote statistically significant differences among markets. Movies Radio music programming TV programming Recorded music Audio books Internet access Media Entertainment On-the-Go % Very Interested (TOTAL Online HHs; n=618) 2007 Brings: Slingbox AV & Pro Slingbox DS? Audible.com Music Phones You-Name-It Phones Video iPod Zune iPod Phone

Family: Interest in Home Automation QY41 Indoor Lighting Outdoor Lighting Heat/ventilation/ air conditioning Home energy consumption % Very Interested in Automating Total Online HHs (n=612) Primary Market Consumers (n=318) Mass Market Consumers (n=294) 2006 Brings: Advances in entertainment control now used for home control Applications with voice control Home control can include virtually any consumer device

State of the Connected Home Consumer Research 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

State of the Connected Home Consumer Research 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

State of the Connected Home Consumer Research 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sampling of Past Projects & Pilots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IHA-RC as an Industry Catalyst ,[object Object],[object Object],[object Object]

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Membership @ a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Members Say. . . CABA’s Internet Home Alliance Research Council is one of the few organizations where Whirlpool can get involved in an open collaborative research environment. This open collaborative research environment makes the IHA-RC a value-added organization. Carol Priefert Product Development Manager Whirlpool Corporation As a founding member of the Internet Home Alliance, we have consistently profited from its collaborative research activities to test new product/service offerings and partner opportunities. Through CABA’s newly formed Internet Home Alliance Research Council, Cisco Systems will continue to leverage this innovative and valuable research environment. Kristine Stewart Director, Commercial Solutions/WW Commercial Marketing Cisco Systems The Internet Home Alliance Research Council offers an opportunity to collaborate and test new concepts with companies representing a wide range of consumer products and services. AT&T actively participates in CABA’s Internet Home Alliance Research Council. Jonathan Cowper Associate Director, Customer Knowledge AT&T Chairman—IHA-RC

To engage, please contact: CABA 1173 Cyrville Road, Suite 210 Ottawa, ON K1J 7S6 888.798.CABA(2222) 613.686.1814 [email_address] www.caba.org/iha

State of the Connected Home 2007

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State of the Connected Home 2007