1.
FROM EXPERT TO ENTREPRENEUR
13 Must-Have Brand Tools!

2.
WORKER ENGAGEMENT IS DISMAL
Gallup Employee Engagement Index 2011

3.
SOME ENCOURAGING STATS FOR NEXT YEAR
FROM THE MANPOWER GLOBAL EMPLOYMENT
REPORT Q1/12
Despite continuing economic challenges and
widespread uncertainty in the global labor market,
employers in 31 of the 41 countries and territories
Manpower Group surveys expect to add to their
workforces in varying degrees during the first three
months of the year.
Hiring plans remain positive in all 10 countries
ManpowerGroup surveys in the Americas.

4.
SO YOU ARE AN EXPERT
BUT ARE YOU ENTREPRENEURIAL?
Mindset
Qualities
Risk/Reward
Motivation
Perseverance
Persistence
Goal Oriented
Achievement
Innovative/Creative
Multi-tasker
Disciplined
Organized

5.
“Careers used to move themselves.
We are now solely responsible for
moving our careers in the direction
we want them to go.”

6.
His premise is one size does not fit all and there are different personalities and approaches
that identify successful entrepreneur types. It’s much like the DISC personality profiles used
in HR to identify what jobs and careers are best suited to job seekers.
http://www.bosidna.com/

7.
TAKE A SELF-ASSESSMENT
Do you have organizational ability, personal drive and
leadership qualities?
Are you in good physical health?
Do you have a high risk/reward tolerance?
Is your niche defined?
Are you committed to sales, marketing, networking?
Do you have enough working capital?
Are you a self starter?
Can you see projects through to the end?

8.
SECOND, IDENTIFY YOUR KEY QUALITIES,
SKILLS AND INTANGIBLES

9.
THIRD, CREATE YOUR ENTREPRENEURIAL
BLUEPRINT
What’s your product, service?
Whom does it serve?
What’s your platform?
What’s your personal brand?
What’s your integrated marketing plan?

10.
In addition to evaluating your entrepreneurial
personality, you must think of yourself and assume
the roles of master salesman, networker and
marketer, regardless of how many employees or
support people work with you or for you.

11.
IF YOU ARE SURE AND YOU HAVE PREPARED
YOURSELF 13 MUST-HAVE TOOLS
LinkedIn is the professional platform with unparalleled
potential to be introduced and interact with top people in your
field or related fields.
Facebook is the most diverse platform for engagement and
interactivity.
Twitter can be a ‘real time’ brand/communication tool.
Blogging is the best way to build clout and authority in your
field.
E-mail Marketing can help you grow relationships with your
permission based community.

12.
13 MUST-HAVE TOOLS .
Article Writing either on your own blog or for other key
blogs and websites to build your brand leadership.
Texting used properly can also be a “real time” tool.
Video is the best way to show people your vibe,
personality and how you present yourself and your
ideas.
Webinar Workshops brand you as an expert in your
field and also give you a platform to teach others what
you know in a short time commitment.
Volunteering is the side door into many opportunities
and aligns you with things you are passionate about.

13.
13 MUST-HAVE TOOLS
Networking online and in person can open up
amazing opportunities with people all over the world
or right in your local community.
Google+ is fast becoming another diverse tribe and
community building platform.
Radio Podcasting has opened more doors for me
then just about any other platform, if you use it to
feature others.

14.
FULLY DEVELOP AND CLEAN UP YOUR
FACEBOOK PAGE
76% use Facebook to screen candidates
(Mashable)
Think of FB more as a hybrid, soft business, career
search platform now. USE it differently.
Change your profile picture, to a branded image
Use FB more to brand your skills,
accomplishments, expertise.

15.
TARGET COMPANIES/PEOPLE YOU WANT TO
WORK WITH.
Pick 10 companies/people you want
to work with.
Research their values and culture.
Define WHY you want to work for
them and make the case to them
why you are a great fit to hire you.
Volunteer at them, take a
mentorship, internship.
Follow their activity on LinkedIn,
Facebook and Twitter.
Comment on their blog articles.
Ask for an introduction on LinkedIn

16.
NETWORK, NETWORK, NETWORK
Join
Engage
Chit Chat
Blog
Meet People in Person
Grow your tribes and communities
Get out in front of your brand
Share your human capital
Find a mentor
Blend your in-person and online
networking worlds

17.
RESOURCES AND SITES
CAREEREALISM.com
SmallbizTrends.com
Entrepreneur.com
Success.com
Wallstreetjournal.com
NYT.com
Smartbrief.com
Trendwatcning.com
Springwise.com
Gallup.com

18.
Sign up on my websites through my Contact Me page and
I will send you FREE:
The 6-Step Entrepreneurial Blueprint
Go One on One:
- Mini Brand Evaluation and 5 Suggestions to Improve
Your Brand 2012 [$199]
Buy My Book:
- Careertransition-maketheshift.com
Facebook, Twitter, Linkedin [@DeborahShane]