This SlideShow was presented at 2016 IBM World of Watson. Learn how you can leverage gamification within IBM Cognos Analytics for increased adoption. Viewers will walk through a case study example of deploying IBM Cognos Analytics to a sales department with little reporting experience using gamification strategies.

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1
IBM World of Watson 2016
Conference
ALY-1562 : Gaming the BI System with
IBM Cognos Analytics
Ken Rickard
Solution Architect and Agile Coach
Convergence Consulting Group

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Ken Rickard
17 Years in BI
• Developer
• Support
• Admin
• Architect
• Trainer
• Manager
8 Years in Scrum
• Certified Professional Scrum Master II via Scrum.org
• Agile Coach
• Trainer
• Cultural Change Agent
Blog – kennethrickard.com

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Business Intelligence is Changing
• Gartner 2016 – Split BI into two parts
• Enterprise Reporting
• Analytics
What does this do for the IT side of your company?

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Business Intelligence is Changing
• Gartner 2016 – Split BI into two parts
• Enterprise Reporting
• Analytics
What does this do for the IT side of your company?
Need to concentrate on delivering high value

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
The Cost of Intelligence
• Gartner – ER and Analytics forecasted to be $16.9B in 2016

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
The Cost of Intelligence
• Gartner – ER and Analytics forecasted to be $16.9B in 2016
• Forbes – Worldwide Big Data & Analytics will grow to $187B by 2019

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
The Cost of Intelligence
• Gartner – ER and Analytics forecasted to be $16.9B in 2016
• Forbes – Worldwide Big Data & Analytics will grow to $187B by 2019
• Cindi Howson/Gartner – Adoption rate flat since 2005 at roughly 25%

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
The Cost of Intelligence
• Gartner – ER and Analytics forecasted to be $16.9B in 2016
• Forbes – Worldwide Big Data & Analytics will grow to $187B by 2019
• Cindi Howson/Gartner – Adoption rate flat since 2005 at roughly 25%
How can we increase engagement?

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Definition
“The use of game design elements in non-game contexts”
- Sebastian Deterding

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Definition
“The use of game design elements in non-game contexts”
- Sebastian Deterding

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification History
2003 – Nick
Pelling uses
“Gamification” for
first time
2009 – Four
Square app
launched
2011 – Gartner
adds “Gamification”
to Hype Cycle
2010 –
“Gamification” on
Google Trends

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Gamification History
Image Credit – Zac Fitz-Walter
© Disney

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Gamification History
Eagle Scout Merit Badges since 1911

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Examples
Loyalty Programs
• Airlines
• Grocery Store
• Restaurants
• Hospitality and Car Rental
Mobile Apps
• Running
• Dining
• Driving
Reward Points
Cash Back
Achievements

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Benefits
• Better Engagement
• Intrinsic motivation (vs extrinsic)
• Sharing of information (not a competition)
• Raise the bar on success

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Benefits
• Better Engagement
• Intrinsic motivation (vs extrinsic)
• Sharing of information (not a competition)
• Raise the bar on success
• Feedback
• Progress
• Improvement

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Benefits
• Better Engagement
• Intrinsic motivation (vs extrinsic)
• Sharing of information (not a competition)
• Raise the bar on success
• Feedback
• Progress
• Improvement
• Recognition
• Reinforcement that we’re doing a good job
• Transparency for those who need improvement

18. SEE FARTHER. GO FASTER.
2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Benefits
• Better Engagement
• Intrinsic motivation (vs extrinsic)
• Sharing of information (not a competition)
• Raise the bar on success
• Feedback
• Progress
• Improvement
• Recognition
• Reinforcement that we’re doing a good job
• Transparency for those who need improvement
• Mastery
• Hone your skill
• Flow of learning

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Gamification Benefits
• Better Engagement
• Intrinsic motivation (vs extrinsic)
• Sharing of information (not a competition)
• Raise the bar on success
• Feedback
• Progress
• Improvement
• Recognition
• Reinforcement that we’re doing a good job
• Transparency for those who need improvement
• Mastery
• Hone your skill
• Flow of learning
Data + Analytics + Gamification = Increased Engagement

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
20
Using Gamification with
Analytics

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What We Were Asked to Build
• Web Application  Mobile BI Application
• Tool Selection Process  IBM Wins!
• Evolving KPIs and Game Design
• Pixel Perfect Wireframe Design
• Roughly 4 Months to Deliver

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Challenges to Overcome
• Heterogeneous Data Sources
• Social Media
• Customer Sentiment
• Marketing Campaign
• Sales
• Pre-Built Wireframes
• Pixel Perfect
• Built before BI tool was selected

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
23
ALY-1562 : Gaming the BI System with
IBM Cognos Analytics
DEMO

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
24
ALY-1562 : Gaming the BI System with
IBM Cognos Analytics
Screenshots

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Screenshots

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Screenshots

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Screenshots

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2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com
Screenshots

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Screenshots

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