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Presents the concept of Advance Family Planning's SMART strategy to Advocacy and gaining Quick Wins in Family Planning. The SMART concept involves setting objectives that are Specific, Measurable, Attainable, Relevant, and Time-bound.

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  1. 1. AFP SMART A Guide to Quick Wins  January 2016
  2. 2. Advocacy is not for cowards  Advocacy can be long a and discouraging.  The desperation for a sense of progress often leads activists to label activities as successes.  There is need to identify Key “battles” that have to be won in order to win the “war”  These wins will give a sense of progress towards the overall aim of an Advocacy Strategy.
  3. 3. Putting it Together 3 Landscape Assessment SMART Objectives Identification of SMART objectives needed to alter the landscape to produce effective quick wins Quick Win Achievement Documentation & Monitoring using the Results Cascade & Decision Tree Evidence of Impact Validating results using evidence and reviewing the landscape for change
  4. 4. Overview  The 3 phases essential to ensuring success Phase 1 Build Consensus Phase 2 Focus Efforts Phase 3 Achieve Change
  5. 5.  Goal  Long-term outcome to describe the overall mission or purpose of a project, usually supported by several objectives  Objective  Brief statement of intent describing the specific outcome sought. Definitions and Key Concepts
  6. 6. What is a Quick Win?  The discrete, critical policy or funding decision that must occur in the near term to achieve a broader goal.  A SMART objective increases the likelihood of achieving a Quick Win  Part of incremental change that leads to impact  A quick win must have a credible link to the intended result to be effective  It requires exploiting opportunities for action that have the highest potential for impact in the near term Government establishes separate budget Line for F.P. in Health Budget.
  7. 7. Types of Quick Wins Funding District budget for village and workplace family planning interventions increases by 54% from $190,000 to $293,000 by December 2016 Policy National family planning guidelines are amended to allow community-based distribution of contraceptive injectables by mid-March 2016 Visibility Government announces Family Planning 2020 (FP2020) commitment at the International Conference on Family Planning on January 2016
  8. 8. The Secret to a Quick Win Focus our energy and attention on opportunities for action that have the highest potential for impact in the short term and contribute to the long term result.
  9. 9. Our Goal and Objectives  What do we hope to achieve in the long term?  What are the short-term SMART objectives of our advocacy?  What do we do first? Long-term Goal Placeholder 2 3 4 5 6 7 8 9
  10. 10. Step 2—Set SMART Objective What are we trying to accomplish and what can we do now? Specific indicates what will be achieved and by what means Measurable framed with quantitative or qualitative descriptors Attainable is within reach Relevant contributes to the overall goal of your advocacy efforts Time-bound sets a specific date for achievement 2 3 4 5 6 7 8 9
  11. 11. Think Incrementally - Many SMART Objectives to Reach One Goal (Example 1) Objective 1 Lusaka DMO sets aside adequate finances for FP commodities by October 2016. Objective 2 Chawama Clinic assigns officer to monitor and order FP commodities by October 2016. Objective 3 Chawama Clinic assigns space to store FP commodities by November 2016. Objective 4 Chawama Clinic signs MOU with PPAZ to supply FP commodities by December 2016. NOW Chawama Clinic has no FP commodities GOAL Chawama Clinic has a steady supply of FP commodities 2 3 4 5 6 7 8 9
  12. 12. Using the commitments agreed upon, Set your own Smart Objective Objective 1 Objective 2 Objective 3 Objective 4 NOW What’s the problem GOAL What is the Desired Picture 2 3 4 5 6 7 8 9