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WHY YOUR 
IT Strategic 
Plan Is Failing 
(AND WHAT IT’S COSTING YOU) 
93% of your business partners think IT 
strategic planning is important, 
but only 23% believe it's eff ective. 
Most IT organizations struggle to advance strategic plans from a technology-centric 
to-do list to a truly strategic plan that drives business outcomes. 
Where your IT s trategic 
plan comes up short: 
1 TECHNOLOGY-CENTRIC: 
STRATEGY IN 
A VACUUM: 
Minimal or no 
alignment with 
changing business 
objectives 
2 3 
Emphasizes tactical 
initiatives and 
technologies rather 
than business 
capabilities 
4 
ABSENCE OF 
METRICS: 
Unclear metrics 
to measure IT’s 
progress 
on planned 
objectives 
NO LINK T O 
EXECUTION: 
IT budgets and 
roadmaps that do 
not reflect IT or 
business strategy 
? 
UNCLEAR 
ACCOUNTABILITY: 
Lack of clarity on 
responsibility for 
accomplishing planned 
objectives 
5 
? ? 
Organizations that fail to get 
strategic planning right risk up t o 
37% of unrealized value. 
THE BEST STRATEGIC PLANS S TART WITH 
THE BUSINESS, NOT THE TECHNOLOGY. 
Why? Changes in business priorities, the competitive landscape, and the regulatory 
environment can all quickly disrupt y our IT strategy. You need to know where your 
business is headed to ensure your plans stay relevant. 
CEB WILL HELP Y OU BUILD A BETTER 
STRATEGIC PLAN USING THE THREE C'S OF 
STRATEGIC PLANNING EFFECTIVENES S. 
CONTEXT ALIGN THE IT STRATEGY TO BUSINESS OBJECTIVES 
of business partners think IT is ineff ective at understanding 
Why CEB? 
CEB has the most comprehensive view into 
the drivers of strategic planning effectiveness. 
Our unique vantage point at the center of the 
C-suite and work with hundreds of IT leaders 
provides proven solutions to fast-cycle 
development, practical guidance to avoid false 
starts, and confidence that your plan will drive 
successful business outcomes. 
INSIGHTS FROM STRATEGY 
PRACTITIONERS ACROSS THE C-SUITE 
PRACTICAL STRATEGIC PLANNING 
GUIDANCE FROM PEERS 
PROVEN BEST PRACTICES, TOOLS & 
TEMPLATES FOR FASTER EXECUTION 
74% business strategy and needs. 
CREATIVITY INFUSE EMERGING TRENDS AND INNOVATIVE IDEAS IN THE PLANNING PROCES S 
of corporate strategists fail to uncover stakeholder biases in 
58% the planning process. 
CASCADE BRIDGE THE GAP BETWEEN S TRATEGY DEVELOPMENT AND EXECUTION 
of leaders are somewhat or not very confident in their 
69% organization’s ability to execute strategy. 
Visit CEBGLOBAL.COM/IT-STRATEGIC-PLANNING to learn mor e.

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Why Your IT Strategic Plan Is Failing (And What It's Costing You)

  • 1. WHY YOUR IT Strategic Plan Is Failing (AND WHAT IT’S COSTING YOU) 93% of your business partners think IT strategic planning is important, but only 23% believe it's eff ective. Most IT organizations struggle to advance strategic plans from a technology-centric to-do list to a truly strategic plan that drives business outcomes. Where your IT s trategic plan comes up short: 1 TECHNOLOGY-CENTRIC: STRATEGY IN A VACUUM: Minimal or no alignment with changing business objectives 2 3 Emphasizes tactical initiatives and technologies rather than business capabilities 4 ABSENCE OF METRICS: Unclear metrics to measure IT’s progress on planned objectives NO LINK T O EXECUTION: IT budgets and roadmaps that do not reflect IT or business strategy ? UNCLEAR ACCOUNTABILITY: Lack of clarity on responsibility for accomplishing planned objectives 5 ? ? Organizations that fail to get strategic planning right risk up t o 37% of unrealized value. THE BEST STRATEGIC PLANS S TART WITH THE BUSINESS, NOT THE TECHNOLOGY. Why? Changes in business priorities, the competitive landscape, and the regulatory environment can all quickly disrupt y our IT strategy. You need to know where your business is headed to ensure your plans stay relevant. CEB WILL HELP Y OU BUILD A BETTER STRATEGIC PLAN USING THE THREE C'S OF STRATEGIC PLANNING EFFECTIVENES S. CONTEXT ALIGN THE IT STRATEGY TO BUSINESS OBJECTIVES of business partners think IT is ineff ective at understanding Why CEB? CEB has the most comprehensive view into the drivers of strategic planning effectiveness. Our unique vantage point at the center of the C-suite and work with hundreds of IT leaders provides proven solutions to fast-cycle development, practical guidance to avoid false starts, and confidence that your plan will drive successful business outcomes. INSIGHTS FROM STRATEGY PRACTITIONERS ACROSS THE C-SUITE PRACTICAL STRATEGIC PLANNING GUIDANCE FROM PEERS PROVEN BEST PRACTICES, TOOLS & TEMPLATES FOR FASTER EXECUTION 74% business strategy and needs. CREATIVITY INFUSE EMERGING TRENDS AND INNOVATIVE IDEAS IN THE PLANNING PROCES S of corporate strategists fail to uncover stakeholder biases in 58% the planning process. CASCADE BRIDGE THE GAP BETWEEN S TRATEGY DEVELOPMENT AND EXECUTION of leaders are somewhat or not very confident in their 69% organization’s ability to execute strategy. Visit CEBGLOBAL.COM/IT-STRATEGIC-PLANNING to learn mor e.