SlideShare a Scribd company logo
1 of 24
Productivity
Chris Bailey
Cliché
Do More
Get Busy
Do Efficiently
Accomplish More sustainably
PRODUCTIVITY
Productivity is maximizing utilization
1. Time
2. Energy
3. Attention
Learn
technique
TryMeasure
***Maximize Energy & Attention for good use of time
You are unique !
0
20
40
60
80
100
120
6AM
7AM
8AM
9AM
10AM
11AM
12AM
1PM
2PM
3PM
4PM
5PM
6PM
7PM
8PM
9PM
10PM
11PM
Energy
1. Measure your Energy ( subjectively)
level in each hour
2. Identify BPT – Biological Prime Time
where you have maximum energy
and attention naturally
3. Maintain a simple time log : what
you did each hour
Do this once for a week and do
this every 3 months
Get a purpose of why you want to be
productive
1. You will have many tasks – ad hoc, planned, projects
etc .
2. They do not vanish if you read this presentation
3. For now , pick up 5 tasks and see if all have same
impact if you do them now .
4. They won’t
Pick 3 high impact tasks for the day, week
Try scheduling them when you have max
energy
Caution : Start with 3 but don’t end with them unless you want to get fired.
Bigthink.com
Start doing them – simple .Right ?
NO
Here comes Mr.Procastination
High Impact tasks are sometimes
1. Boring
2. Frustrating
3. Unstructured, ambiguous
4. Difficult
5. Sometimes lack purpose
So , we choose the inevitable – Procastinate doing the High Impactful Tasks
Flip the tasks to make them opposite of
reasons for procrastination – make it low
barrier to entry.
( Don’t worry , you will understand it in the next slides)
• Filing Income Tax – Boring
Have your auditors do it . ( Delegate)
Pair with your friend ( Shrink)
• Exercise – Difficult
Choose to do only 5 minutes for 3 times a day . Start with this ( Low Barrier)
Ask your friend to pick you up for the gym ( Social Support)
• Feedback to Team – Difficult, Ambiguous
Get Feedback for yourself first ( opens your mind )
Have it in the Cafeteria or even in a coffee shop ( Makes it interesting )
Split into 3 sessions with themes – lessens cognitive pressure
• Write Blogs – Frustrating
Write it in paper, take picture .( change in context)
Write 3 lines a day ( splits tasks )
A refresher
• Write down your future self – how he/she would be , as a projection
of current habits .
• Could be scary . Repeat it as and when you become productive
Address the big Elephant – Time Spent in
Internet
It kills all productivity measures . It has low
barrier, keeps you engaged with no purpose .
Disconnect from it frequently.
( have you tried setting a 30 letter password for
facebook and remove ‘remember Password’)
ATTENTION PLEASE
“HumanMindIsForThinkingAndNotStoringTasks& Ideas”
Unattended tasks clogs your mind, giving a feeling of not
achieving things and depresses you!
Take a cup of coffee, write down all tasks you have in mind. Well,
all of them !
Do that always !!
MANAGE ATTENTION
 Process the tasks
• Can I do it now ? If yes , do it .
• Is it actionable ? No – remove it .
• What is the next step ?
 Organize into Buckets
• Can be Delegated ( with less tracking)
• Can wait
• Schedule it
• Break into small steps
Review them often
MANAGE ATTENTION
Read more here
20 second rule – Keep your
distraction at least 20 seconds
away. Create that difficulty.
DISTRACTION
Habits ( CUE->ACTION->REWARD)
• You open Facebook(Action) when you open the chrome in the
morning (Cue) and you are happy( Reward) seeing some notifications.
• Certain Habits have decreasing trend of rewards and you need to do
more to get the award. Frustration. Keep seeing Facebook more to
get the same happiness. Not sustainable.
• You do slow breathing (Action) when there is a traffic signal(Cue) and
feel more relaxed ( reward)
Multi Task
• Don’t Multi task – straight .
• Multi task keeps you happy , busy, but less accomplished
• At least , choose less cognitive tasks as candidate for Multi-tasking
• Single task – gives good fulfillment and firepower to accomplish
Observe Breath for 10
minutes a day. Slows down
response to impulses
Wespark.org
FOOD
• Eat less Processed foods – they release energy soon and we crash after
that.
• Eat 3/4th of your capacity, more energy to Brain than to Digestive system
• More water – 24% better metabolism, can think better
• Coffee – borrows energy from later in the day ( Adenosine
receptor).Choose the timing.
• Coffee – U need to drink more to get that same high.
LAST TWO – floor under you
•Exercise
•Sleep
• Create Night time ritual before sleep
• Avoid devices 30 minutes before sleep
Helpers
•Large number of small sacrifices required to be
productive over time
•Keep the changes small to start with
Final Words
• Take Breaks – even from Productivity !
• Happiness Drives Productivity
• Recount things you are grateful – Often !
• Scan for positives
• Social Support
• Divide and Conquer
• Create Happiness and Accomplishments journal
Buy the book here
BUY

More Related Content

What's hot

Fundamentals of effective public speaking
Fundamentals of effective public speakingFundamentals of effective public speaking
Fundamentals of effective public speakingClinton Liederman
 
The Basics of Public Speaking
The Basics of Public SpeakingThe Basics of Public Speaking
The Basics of Public SpeakingJacky Lim
 
Presentation skills
Presentation skillsPresentation skills
Presentation skillsSandeep K
 
how to give effective presentations
how to give effective presentationshow to give effective presentations
how to give effective presentationsdeeksha qanoungo
 
Global Corporate Etiquettes
Global Corporate EtiquettesGlobal Corporate Etiquettes
Global Corporate EtiquettesNishant Sharma
 
Professional Etiquette And Do Donts
Professional Etiquette And Do DontsProfessional Etiquette And Do Donts
Professional Etiquette And Do DontsSouvik Santra
 
Presentation skills and attire key for success
Presentation  skills and attire key for successPresentation  skills and attire key for success
Presentation skills and attire key for successakshayhadson
 
Introductory Course On Public Speaking
Introductory  Course On  Public  SpeakingIntroductory  Course On  Public  Speaking
Introductory Course On Public SpeakingDavid Deubelbeiss
 
Intro to debate april 2013
Intro to debate april 2013Intro to debate april 2013
Intro to debate april 2013maureensikora
 
Effective Presentation Skills Slides
Effective Presentation Skills SlidesEffective Presentation Skills Slides
Effective Presentation Skills SlidesHarryPuckering
 
Written communication in business management
Written communication in business managementWritten communication in business management
Written communication in business managementnaresh sharma
 
Public Speaking PowerPoint Presentation
Public Speaking PowerPoint PresentationPublic Speaking PowerPoint Presentation
Public Speaking PowerPoint PresentationAndrew Schwartz
 
Communication skill
Communication skill Communication skill
Communication skill Babasab Patil
 
Achieving Effective Communication in the Workplace
Achieving Effective Communication in the WorkplaceAchieving Effective Communication in the Workplace
Achieving Effective Communication in the WorkplaceDiane Kaern
 
How to Give a Good PowerPoint Presentation
How to Give a Good PowerPoint PresentationHow to Give a Good PowerPoint Presentation
How to Give a Good PowerPoint PresentationChad Orzel
 

What's hot (20)

Public speaking
Public speakingPublic speaking
Public speaking
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
Fundamentals of effective public speaking
Fundamentals of effective public speakingFundamentals of effective public speaking
Fundamentals of effective public speaking
 
public speaking
public speakingpublic speaking
public speaking
 
The Basics of Public Speaking
The Basics of Public SpeakingThe Basics of Public Speaking
The Basics of Public Speaking
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
how to give effective presentations
how to give effective presentationshow to give effective presentations
how to give effective presentations
 
Lecture 04 writing a memorandum
Lecture 04 writing a memorandumLecture 04 writing a memorandum
Lecture 04 writing a memorandum
 
Global Corporate Etiquettes
Global Corporate EtiquettesGlobal Corporate Etiquettes
Global Corporate Etiquettes
 
Professional Etiquette And Do Donts
Professional Etiquette And Do DontsProfessional Etiquette And Do Donts
Professional Etiquette And Do Donts
 
Presentation skills and attire key for success
Presentation  skills and attire key for successPresentation  skills and attire key for success
Presentation skills and attire key for success
 
Introductory Course On Public Speaking
Introductory  Course On  Public  SpeakingIntroductory  Course On  Public  Speaking
Introductory Course On Public Speaking
 
Intro to debate april 2013
Intro to debate april 2013Intro to debate april 2013
Intro to debate april 2013
 
Effective Presentation Skills Slides
Effective Presentation Skills SlidesEffective Presentation Skills Slides
Effective Presentation Skills Slides
 
Develop Your Networking Skills
Develop Your Networking SkillsDevelop Your Networking Skills
Develop Your Networking Skills
 
Written communication in business management
Written communication in business managementWritten communication in business management
Written communication in business management
 
Public Speaking PowerPoint Presentation
Public Speaking PowerPoint PresentationPublic Speaking PowerPoint Presentation
Public Speaking PowerPoint Presentation
 
Communication skill
Communication skill Communication skill
Communication skill
 
Achieving Effective Communication in the Workplace
Achieving Effective Communication in the WorkplaceAchieving Effective Communication in the Workplace
Achieving Effective Communication in the Workplace
 
How to Give a Good PowerPoint Presentation
How to Give a Good PowerPoint PresentationHow to Give a Good PowerPoint Presentation
How to Give a Good PowerPoint Presentation
 

Similar to Productivity Project by chris bailey

Tools and techniques for better time management and outstanding productivity
Tools and techniques for better time management and outstanding productivityTools and techniques for better time management and outstanding productivity
Tools and techniques for better time management and outstanding productivityVeneta Dimitrova
 
Time management presentation.pptx
Time management presentation.pptxTime management presentation.pptx
Time management presentation.pptxssuser534f79
 
Chapter 2 managing your time
Chapter 2   managing your timeChapter 2   managing your time
Chapter 2 managing your timelcleary55
 
Chapter 2 managing your time
Chapter 2   managing your timeChapter 2   managing your time
Chapter 2 managing your timelcleary55
 
Time management and its death
Time management and its deathTime management and its death
Time management and its deathVeneta Dimitrova
 
Time Management & Productivity Tips for Law Students
Time Management & Productivity Tips for Law Students Time Management & Productivity Tips for Law Students
Time Management & Productivity Tips for Law Students cslhwc
 
No Time For Time Management
No Time For Time ManagementNo Time For Time Management
No Time For Time Managementlmenze
 
Solution for 10% increased personal efficiency
Solution for 10% increased personal efficiencySolution for 10% increased personal efficiency
Solution for 10% increased personal efficiencyPramod Ravichandran
 
Creativity class
Creativity classCreativity class
Creativity classRenju Jose
 
Time Management Hacks
Time Management HacksTime Management Hacks
Time Management HacksTim Davies
 
How to Find a Good Work-Life Balance
How to Find a Good Work-Life Balance How to Find a Good Work-Life Balance
How to Find a Good Work-Life Balance Wording Well
 
Eat that frog summary ppt
Eat that frog summary pptEat that frog summary ppt
Eat that frog summary pptBook Disclosure
 
Time-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfTime-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfJawad Rabbi
 
Time-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfTime-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfRick Konkoskia Jr.
 

Similar to Productivity Project by chris bailey (20)

HBAPN Handout
HBAPN HandoutHBAPN Handout
HBAPN Handout
 
Tools and techniques for better time management and outstanding productivity
Tools and techniques for better time management and outstanding productivityTools and techniques for better time management and outstanding productivity
Tools and techniques for better time management and outstanding productivity
 
Time management presentation.pptx
Time management presentation.pptxTime management presentation.pptx
Time management presentation.pptx
 
Chapter 2 managing your time
Chapter 2   managing your timeChapter 2   managing your time
Chapter 2 managing your time
 
Chapter 2 managing your time
Chapter 2   managing your timeChapter 2   managing your time
Chapter 2 managing your time
 
Time management and its death
Time management and its deathTime management and its death
Time management and its death
 
Time Management & Productivity Tips for Law Students
Time Management & Productivity Tips for Law Students Time Management & Productivity Tips for Law Students
Time Management & Productivity Tips for Law Students
 
No Time For Time Management
No Time For Time ManagementNo Time For Time Management
No Time For Time Management
 
3.1time managment
3.1time managment3.1time managment
3.1time managment
 
Solution for 10% increased personal efficiency
Solution for 10% increased personal efficiencySolution for 10% increased personal efficiency
Solution for 10% increased personal efficiency
 
Creativity class
Creativity classCreativity class
Creativity class
 
Time Management Tips
Time Management TipsTime Management Tips
Time Management Tips
 
Time Management Hacks
Time Management HacksTime Management Hacks
Time Management Hacks
 
How to Find a Good Work-Life Balance
How to Find a Good Work-Life Balance How to Find a Good Work-Life Balance
How to Find a Good Work-Life Balance
 
NERCOMPfinal_jfg.ppt
NERCOMPfinal_jfg.pptNERCOMPfinal_jfg.ppt
NERCOMPfinal_jfg.ppt
 
Powerpoint time management
Powerpoint time managementPowerpoint time management
Powerpoint time management
 
208 - Time management, Improving efficiency at work
208 - Time management, Improving efficiency at work208 - Time management, Improving efficiency at work
208 - Time management, Improving efficiency at work
 
Eat that frog summary ppt
Eat that frog summary pptEat that frog summary ppt
Eat that frog summary ppt
 
Time-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfTime-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdf
 
Time-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdfTime-Management-Worksheet (1).pdf
Time-Management-Worksheet (1).pdf
 

Recently uploaded

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationbrynpueblos04
 
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxSIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxStephenMino
 
March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterssuserdfec6a
 
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDeepika Singh
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxpadhand000
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...mitaliverma221
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...Cara Menggugurkan Kandungan 087776558899
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterssuserdfec6a
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing YogaRaphaël Semeteys
 

Recently uploaded (10)

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxSIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
 
March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletter
 
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletter
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga
 

Productivity Project by chris bailey

  • 2. Cliché Do More Get Busy Do Efficiently Accomplish More sustainably PRODUCTIVITY
  • 3. Productivity is maximizing utilization 1. Time 2. Energy 3. Attention Learn technique TryMeasure ***Maximize Energy & Attention for good use of time
  • 4. You are unique ! 0 20 40 60 80 100 120 6AM 7AM 8AM 9AM 10AM 11AM 12AM 1PM 2PM 3PM 4PM 5PM 6PM 7PM 8PM 9PM 10PM 11PM Energy 1. Measure your Energy ( subjectively) level in each hour 2. Identify BPT – Biological Prime Time where you have maximum energy and attention naturally 3. Maintain a simple time log : what you did each hour Do this once for a week and do this every 3 months
  • 5. Get a purpose of why you want to be productive
  • 6. 1. You will have many tasks – ad hoc, planned, projects etc . 2. They do not vanish if you read this presentation 3. For now , pick up 5 tasks and see if all have same impact if you do them now . 4. They won’t
  • 7. Pick 3 high impact tasks for the day, week Try scheduling them when you have max energy Caution : Start with 3 but don’t end with them unless you want to get fired.
  • 8. Bigthink.com Start doing them – simple .Right ? NO Here comes Mr.Procastination
  • 9. High Impact tasks are sometimes 1. Boring 2. Frustrating 3. Unstructured, ambiguous 4. Difficult 5. Sometimes lack purpose So , we choose the inevitable – Procastinate doing the High Impactful Tasks
  • 10. Flip the tasks to make them opposite of reasons for procrastination – make it low barrier to entry. ( Don’t worry , you will understand it in the next slides)
  • 11. • Filing Income Tax – Boring Have your auditors do it . ( Delegate) Pair with your friend ( Shrink) • Exercise – Difficult Choose to do only 5 minutes for 3 times a day . Start with this ( Low Barrier) Ask your friend to pick you up for the gym ( Social Support) • Feedback to Team – Difficult, Ambiguous Get Feedback for yourself first ( opens your mind ) Have it in the Cafeteria or even in a coffee shop ( Makes it interesting ) Split into 3 sessions with themes – lessens cognitive pressure • Write Blogs – Frustrating Write it in paper, take picture .( change in context) Write 3 lines a day ( splits tasks )
  • 12. A refresher • Write down your future self – how he/she would be , as a projection of current habits . • Could be scary . Repeat it as and when you become productive
  • 13. Address the big Elephant – Time Spent in Internet It kills all productivity measures . It has low barrier, keeps you engaged with no purpose . Disconnect from it frequently. ( have you tried setting a 30 letter password for facebook and remove ‘remember Password’) ATTENTION PLEASE
  • 14. “HumanMindIsForThinkingAndNotStoringTasks& Ideas” Unattended tasks clogs your mind, giving a feeling of not achieving things and depresses you! Take a cup of coffee, write down all tasks you have in mind. Well, all of them ! Do that always !! MANAGE ATTENTION
  • 15.  Process the tasks • Can I do it now ? If yes , do it . • Is it actionable ? No – remove it . • What is the next step ?  Organize into Buckets • Can be Delegated ( with less tracking) • Can wait • Schedule it • Break into small steps Review them often MANAGE ATTENTION Read more here
  • 16. 20 second rule – Keep your distraction at least 20 seconds away. Create that difficulty. DISTRACTION
  • 17. Habits ( CUE->ACTION->REWARD) • You open Facebook(Action) when you open the chrome in the morning (Cue) and you are happy( Reward) seeing some notifications. • Certain Habits have decreasing trend of rewards and you need to do more to get the award. Frustration. Keep seeing Facebook more to get the same happiness. Not sustainable. • You do slow breathing (Action) when there is a traffic signal(Cue) and feel more relaxed ( reward)
  • 18. Multi Task • Don’t Multi task – straight . • Multi task keeps you happy , busy, but less accomplished • At least , choose less cognitive tasks as candidate for Multi-tasking • Single task – gives good fulfillment and firepower to accomplish
  • 19. Observe Breath for 10 minutes a day. Slows down response to impulses Wespark.org
  • 20. FOOD • Eat less Processed foods – they release energy soon and we crash after that. • Eat 3/4th of your capacity, more energy to Brain than to Digestive system • More water – 24% better metabolism, can think better • Coffee – borrows energy from later in the day ( Adenosine receptor).Choose the timing. • Coffee – U need to drink more to get that same high.
  • 21. LAST TWO – floor under you •Exercise •Sleep • Create Night time ritual before sleep • Avoid devices 30 minutes before sleep
  • 22. Helpers •Large number of small sacrifices required to be productive over time •Keep the changes small to start with
  • 23. Final Words • Take Breaks – even from Productivity ! • Happiness Drives Productivity • Recount things you are grateful – Often ! • Scan for positives • Social Support • Divide and Conquer • Create Happiness and Accomplishments journal
  • 24. Buy the book here BUY