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Presented by

Frédéric NGUYEN EICHHOLZER
     MBA2B, IEMI-CMH

          2011
Louis Vuitton is one of the world's leading international
fashion houses. Louis Vuitton sells its luxury products
through small boutiques in high-end department stores,
and through the e-commerce section of its website.
French fashion house founded in 1854.
The label is well known for its LV monogram.
Products: ready-to-wear, shoes, watches, jewellery,
accessories, sunglasses, and books.
Louis Vuitton is a one of the world's leading
international luxury houses.
Bernard Arnault (President)
Marc Jacobs (Art Director)
Antoine Arnault (Director of Communications)

Revenue €20.32 billion (2010)
Parent LVMH
Website www.louisvuitton.com
Madonna – Louis Vuitton ad campaign
Luxury fashion retailer Louis Vuitton has revealed that Madonna is the
new face of their Spring/Summer 2009 ad campaign that will debut in
magazines from February. The eternal Material Girl will join the likes of
Jennifer Lopez, Scarlett Johansson and Uma Thurman, who have all
lent their looks for Louis Vuitton.
LOUIS VUITTON CHAMPS-ELYSEES
A warm welcome
A warm and friendly staff
Professional service
Great kindness
International customers
Quality products
A festive atmosphere
Stairs mirrors
Service
  Availability
   Attitude
  Ambiance
  Marketing
Communication
Louis Vuitton Champs-Elysées
Gorbachev Louis Vuitton Ad Hides
     Sinister Secret Message
LOUIS VUITTON aux Galeries Lafayette
LOUIS VUITTON aux Galeries Lafayette
LOUIS VUITTON aux Galeries Lafayette
The famous Parisian luxury trunk maker invests the Carnavalet Museum in an
exhibition entitled "Journey into the capital, Louis Vuitton and Paris." Through
trunks, luggage and historical artifacts, the exhibition reveals the history of the
house Louis Vuitton and that of the family Louis Vuitton from 1854 until today.
The exhibition takes place at the Carnavalet Museum, 23 rue de Sévigné, 75003
Paris. Contacts: 0 1 44 59 58 58; www.carnavalet.paris.fr
Louis Vuitton in Carnavalet Museum in Paris
   October 13th 2010 to February 27th 2011
Louis Vuitton is the leading name in luxury and style. With
its outstanding quality, its exceptional beauty, Louis Vuitton
offers for the customers of the world only the best of the best.
Louis Vuitton is also a great showcase, reputation and pride
for France.

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Louis Vuitton history and products profile

  • 1. Presented by Frédéric NGUYEN EICHHOLZER MBA2B, IEMI-CMH 2011
  • 2. Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its luxury products through small boutiques in high-end department stores, and through the e-commerce section of its website.
  • 3. French fashion house founded in 1854. The label is well known for its LV monogram. Products: ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is a one of the world's leading international luxury houses.
  • 4. Bernard Arnault (President) Marc Jacobs (Art Director) Antoine Arnault (Director of Communications) Revenue €20.32 billion (2010) Parent LVMH Website www.louisvuitton.com
  • 5. Madonna – Louis Vuitton ad campaign Luxury fashion retailer Louis Vuitton has revealed that Madonna is the new face of their Spring/Summer 2009 ad campaign that will debut in magazines from February. The eternal Material Girl will join the likes of Jennifer Lopez, Scarlett Johansson and Uma Thurman, who have all lent their looks for Louis Vuitton.
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  • 10. A warm welcome A warm and friendly staff Professional service Great kindness International customers Quality products A festive atmosphere Stairs mirrors
  • 11. Service Availability Attitude Ambiance Marketing Communication
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  • 14. Gorbachev Louis Vuitton Ad Hides Sinister Secret Message
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  • 17. LOUIS VUITTON aux Galeries Lafayette
  • 18. LOUIS VUITTON aux Galeries Lafayette
  • 19. LOUIS VUITTON aux Galeries Lafayette
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  • 32. The famous Parisian luxury trunk maker invests the Carnavalet Museum in an exhibition entitled "Journey into the capital, Louis Vuitton and Paris." Through trunks, luggage and historical artifacts, the exhibition reveals the history of the house Louis Vuitton and that of the family Louis Vuitton from 1854 until today. The exhibition takes place at the Carnavalet Museum, 23 rue de Sévigné, 75003 Paris. Contacts: 0 1 44 59 58 58; www.carnavalet.paris.fr
  • 33. Louis Vuitton in Carnavalet Museum in Paris October 13th 2010 to February 27th 2011
  • 34. Louis Vuitton is the leading name in luxury and style. With its outstanding quality, its exceptional beauty, Louis Vuitton offers for the customers of the world only the best of the best. Louis Vuitton is also a great showcase, reputation and pride for France.