5. Communications Audit: WSPRA Conference April 2016
Change is real
1996 Today
School district newsletter 14% 26%
Students 6% 21%
School employees 18% 17%
Internet/website -- 12%
Local newspaper 34% 12%
Neighbors/other citizens 7% 5%
Local school newsletter 4% 5%
The PTO 5% 1%
Television -- <1%
People are now less likely to get
information about schools from
newspapers.
Districts need to identify other
ways to inform and educate the
community.
Two bad things happen if school districts don’t communicate
effectively:
• Nobody knows what you are doing
• Someone else is speaking for you 5