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Transcript from March 26, 2012: Global Product Management Talk
                  Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                  The Evolution of Communication
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



Lynn Randall, Managing Partner, Randall Insights
LLC, spoke at the weekly Global Product
Management Talk on Twitter Monday, March 26,
2012 using the hashtag #prodmgmttalk




                                  Lynn says, "It's impossible to keep up with how quickly the world
                                  around us is changing. But, the wisdom of the Global Product
                                  Management Talk community is that they've invited me to explore with
                                  you how quickly the world INSIDE of us is changing. We're on the
                                  verge of seismic shift in how humans think, communicate, and
                                  engage. It's my hope that coming out of our chat on Twitter, we gain
                                  some awareness of the implications for business."
INTRO
The human brain is rapidly changing and re-shaping as a result of the internet. Human socialization is
undergoing such a rapid evolution that we can no longer see it happening. Those of us who develop content to
engage participation know this all too well because the old methods have failed. We've experimented and
changed our approaches. The tools we now must use to communicate to reach the target audiences have
become more sophisticated. Product marketers must construct relevant and compelling messaging about
product benefits and values, or fail. Product Managers who can incorporate customer behavior into the design,
features and overall function of the product will create users that love the product.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

      Podcast: http://bit.ly/GTDT6P
      Links: http://bit.ly/GK9xD1

_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk                                                                   http://www.prodmgmttalk.com/ 1
Transcript from March 26, 2012: Global Product Management Talk
                  Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                  The Evolution of Communication
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



ABOUT LYNN RANDALL
As the head of Randall Insights, Lynn is passionate about helping her clients improve the performance of
their content, meetings, and events. Her consulting practice has included all aspects of content strategy
and developement, event design, implementation, and measurement, with special emphasis on:
- cooking up the right recipe of virtual solutions to enhance a physical event
- applying the lessons of neuroscience and macroergonomics to supercharge engagement
- extracting the story from event data to provide a blueprint for action


QUESTIONS DISCUSSED

Q1 How is the way you communicate different now than 5-years ago? http://bit.ly/GK9xD1 #prodmgmttalk

Q2 How do you see the way (your) children communicate different now than children did 5-years ago?
http://bit.ly/GK9xD1 #prodmgmttalk

Q3 Do you find yourself using a search engine to call up information in every day social conversation?
http://bit.ly/GK9xD1 #prodmgmttalk

Q4 Do you use a search engine during a business meeting to call up information that you might have
remembered off the top of your head 5 years ago? http://bit.ly/GK9xD1 #prodmgmttalk

Q5 Can you recall meeting someone online before in person and how quickly did you feel "close" to them?
http://bit.ly/GK9xD1 #prodmgmttalk

Q6 How did (the above) compare to people you've met offline and how quickly you felt "close" to them?
http://bit.ly/GK9xD1 #prodmgmttalk

Q7 What is your visceral (gut emotional) reaction to a lengthy written article? http://bit.ly/GK9xD1 #prodmgmttalk

Q8 What is your visceral (gut emotional) reaction to a slide full of type while someone is talking?
http://bit.ly/GK9xD1 #prodmgmttalk

Q9 What is your visceral (gut emotional) reaction to an evocative photo or visual image? http://bit.ly/GK9xD1
#prodmgmttalk

Q10 Do you get bored or lose interest in more than 140 characters? http://bit.ly/GK9xD1 #prodmgmttalk

TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf




_______________________________________________________________________________________________



Sponsor us http://bit.ly/gF0Tt3                                                                    http://bit.ly/nnkOjG Thank you

  @prodmgmttalk #prodmgmttalk                                                                   http://www.prodmgmttalk.com/ 2
Transcript from March 26, 2012: Global Product Management Talk
                     Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                     The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


saurabh_In RT @cindyfsolomon: RT @ProdMgmtTalk: Thank-you @AIPMM for sponsoring
weekly #prodmgmttalk #svpcamp -2:09 PM Mar 24th, 2012

cindyfsolomon RT @wakot: Will check out #prodmgmttalk podcasts from @cindyfsolomon. I'm waiting for her session
to start at#svpcamp -7:37 PM Mar 24th, 2012

cindyfsolomon Accelerate Your Product Management Career!@AIPMM Webinar w/ @the280Group Brian
Lawley #prodmgmthttp://t.co/wBCRvUZT #svpcamp #prodmgmttalk -3:59 PM Mar 25th, 2012

ProdMgmtTalk Product Camps started by @RichMironov now worldwide phenomenon! Global Map
of #PCamps!http://t.co/ibRxlov2 #prodmgmt #prodmgmttalk #svpcamp -11:05 AM Mar 26th, 2012

ProdMgmtTalk Today! How Evolution of Communication Affects Customer Experience
w/ @LCatRandall http://t.co/Tv9ue87Q #ProdMgmtTalk #prodmgmt #svpcamp -11:09 AM Mar 26th, 2012

cindyfsolomon @rjs Love to talk #prodmgmt & manifestos! Collected chronology from GNU & Agile http://t.co/uH0afl9R
#prodmgmttalk -12:20 PM Mar 26th, 2012

ProdMgmtTalk Help! Next week's #prodmgmttalk speaker@bfgmartin recovering from hospital - Pls fill his
shoes #prodmgmt#svpcamp http://t.co/EAKZVUmu -12:23 PM Mar 26th, 2012

ProdMgmtTalk RT @cindyfsolomon Background for my session: DEBATE! Does #prodmgmt Need a Body of
Knowledge? http://t.co/jsiIMhtT #prodmgmttalk #svpcamp -12:26 PM Mar 26th, 2012

ProdMgmtTalk Q1 How is the way you communicate different now than 5-years
ago? http://t.co/gDkeEAQj #prodmgmttalkhttp://t.co/95aooMGG -12:51 PM Mar 26th, 2012

SteveKoss A1 are we actually have less real, value-add conversations today caused by too many look down moments
at the phone? #prodmgmttalk -12:55 PM Mar 26th, 2012

ProdMgmtTalk @SteveKoss Thank you for answering Q1 - we will include you in the real time audio
discussion http://t.co/Tv9ue87Q#prodmgmttalk -1:12 PM Mar 26th, 2012

ProdMgmtTalk Going over mechanics for today's talk w/@LCatRandall re: Evolution of Communication w/ Lynn
Randallhttp://t.co/RdfjwaO5 #prodmgmttalk -1:13 PM Mar 26th, 2012

LCatRandall @ProdMgmtTalk Very Excited for our Evolution of Communication today at 3PM PDT #prodmgmttalk -
1:14 PM Mar 26th, 2012

cindyfsolomon Yeah! RT @LCatRandall: @ProdMgmtTalk Very Excited for our Evolution of Communication today at
3PM PDT#prodmgmttalk -1:15 PM Mar 26th, 2012

KellyBurroughs MT @ProdMgmtTalk Evolution of Communication
w/@LCatRandall http://t.co/pysjh5Q3 #prodmgmttalk << Sounds great, hope to attend -1:28 PM Mar 26th, 2012

cindyfsolomon @SteveKoss Hi Steve! Would you like to co-host today's #prodmgmttalk ? We record from Skype in 2.5
hours@cindyfsolomon -1:30 PM Mar 26th, 2012
_______________________________________________________________________________________________
               Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                            Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 3
Transcript from March 26, 2012: Global Product Management Talk
                     Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                     The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


LCatRandall Thanks @KellyBurroughs! Hope to see you back at 4PM PDT/6PM CDT/7PM
EDT http://t.co/PrkrhXsf #prodmgmttalk#eventprofs -1:30 PM Mar 26th, 2012

ProdMgmtTalk RT @KellyBurroughs Evolution of Communication w/@LCatRandall http://t.co/RdfjwaO5 << Sounds
great, hope to attend #prodmgmttalk -1:30 PM Mar 26th, 2012

SteveKoss Thank you for considering me @cindyfsolomon to host#prodmgmttalk today, however I will be in the
pasture rounding up livestock =) -1:42 PM Mar 26th, 2012

ProdMgmtTalk #ProdMgmtTalk Live Broadcast: Lynn Randall 03/26 | Blog Talk Radio Call in (323) 927-
2957 http://t.co/Tv9ue87Q#prodmg…http://t.co/g9Yltloi -2:39 PM Mar 26th, 2012

johnnewbury_ 5 years ago, any document we received electronically got printed off. Today, any document in print gets
scanned asap. #prodmgmttalk -3:27 PM Mar 26th, 2012

ProdMgmtTalk #ProdMgmtTalk Evolution of Communication w/ Lynn Randall @LCatRandall w/ @CindyFSolomon &
@brainmates http://t.co/Tv9ue87Q #prodmgmt -3:28 PM Mar 26th, 2012

ProdMgmtTalk RT @johnnewbury_: 5 yrs ago, any document we received electronically got printed off. Today, print
document gets scanned asap. #prodmgmttalk -3:34 PM Mar 26th, 2012

johnnewbury_ Search has rapidly become an integral part of daily comms. Forcing change in the way we think, behave
and interact#prodmgmttalk -3:38 PM Mar 26th, 2012

cindyfsolomon My followers: Join me #ProdMgmtTalk starts in 20 mins: Evolution of Communication w/ Lynn
Randall @LCatRandallhttp://t.co/6cpTl8AZ -3:41 PM Mar 26th, 2012

johnnewbury_ Biggest change in comms is the speed - how quickly we can find info, how quickly we can share it, how
quickly we lose interest #prodmgmttalk -3:43 PM Mar 26th, 2012

cindyfsolomon Join Global Product Management Talk community!http://t.co/b3WFJIIS #prodmgmttalk -3:46 PM Mar
26th, 2012

johnnewbury_ RT @cindyfsolomon: Join Global Product Management Talk
community! http://t.co/b3WFJIIS #prodmgmttalk-3:46 PM Mar 26th, 2012

cindyfsolomon Never participated in a twitter chat? FAQs
http://t.co/Qr2s1o0O #ProdMgmtTalk #svpcamp #prodmgmt -3:51 PM Mar 26th, 2012

cindyfsolomon Learn How to participate in Socratic Twitter Talk via #ProdMgmtTalk Global #ProdMgmt
Talk http://t.co/nV2DZflo#svpcamp -3:51 PM Mar 26th, 2012

cindyfsolomon #ProdMgmtTalk weekly #svpcamp Socratic discussion pre-posted questions w/ audio of thought leader
& co-hosts commenting http://t.co/4BvWTZjE -3:51 PM Mar 26th, 2012

cindyfsolomon Reach a global audience of #prodmgmt with The Global Product Management
Talk! #ProdMgmtTalkhttp://t.co/XTteZ8AW -3:56 PM Mar 26th, 2012
_______________________________________________________________________________________________
               Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                            Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 4
Transcript from March 26, 2012: Global Product Management Talk
                       Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                       The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk Today's questions are also posted here:http://t.co/lF8dcM4D The Evolution of Communication w/ Lynn
Randall @LCatRandall #prodmgmttalk -3:57 PM Mar 26th, 2012

nickcoster Getting ready for today's global product management talk. Shusshuing the @brainmates office
team. #prodmgmttalk -3:59 PM Mar 26th, 2012

cindyfsolomon Intro today's speaker: Lynn Randall @LCatRandallcooking up the right recipe of virtual solutions to
enhance a physical event #prodmgmttalk -4:01 PM Mar 26th, 2012

ProdMgmtTalk RT @nickcoster: Getting ready for todays global product management talk. Shusshuing
the @brainmates office team. #prodmgmttalk -4:07 PM Mar 26th, 2012

ProdMgmtTalk RT @johnnewbury_: Biggest change in comms is the speed - how quickly we can find info, share it,
how quickly we lose interest #prodmgmttalk -4:07 PM Mar 26th, 2012

ProdMgmtTalk @LCatRandall discussing study of brain processing online connection as if it were real physical
connection Paul Zack "Dr. Love #prodmgmttalk -4:09 PM Mar 26th, 2012

nickcoster Geography is no longer a barrier to communication except as it relates to timezones. #prodmgmttalk -4:10 PM
Mar 26th, 2012

cindyfsolomon RT @nickcoster: Geography is no longer a barrier to communication except as it relates to
timezones. #prodmgmttalk-4:10 PM Mar 26th, 2012

ProdMgmtTalk We lost our speaker from Skype connection momentarily @LCatRandall waiting for connection while
we talk w/@brainmates #prodmgmttalk -4:11 PM Mar 26th, 2012

ProdMgmtTalk RT @cindyfsolomon: Intro todays speaker:@LCatRandall cooking up right recipe of virtual solutions to
enhance a physical event #prodmgmttalk -4:11 PM Mar 26th, 2012

nickcoster Q1 How is the way you communicate different now than 5-years ago? #prodmgmttalk -4:12 PM Mar 26th, 2012

ProdMgmtTalk Q1 How is the way you communicate different now than 5-years ago? http://t.co/gDkeEAQj
#prodmgmttalk -4:13 PM Mar 26th, 2012

ProdMgmtTalk If your internet has gone done - you can call into the program GUEST CALL-IN (323) 927-
2957 #prodmgmttalk -4:13 PM Mar 26th, 2012

LCatRandall A1: a. We’ve all become more concise. We’ve been trained to make our points in 140 characters or
less.#ProdMgmtTalk -4:19 PM Mar 26th, 2012

brainmates A1: Communication through tech has increased substantially over last 5 yrs. Its all
encompassing #prodmgmt#prodmgmttalk -4:19 PM Mar 26th, 2012

cindyfsolomon RT @brainmates: A1: Communication through tech has increased substantially over last 5 yrs. Its all
encompassing#prodmgmt #prodmgmttalk -4:19 PM Mar 26th, 2012

nickcoster In the last 5 years the smart phone has changed the ease of communication. We can tweet, email, skype or
even call#prodmgmttalk -4:20 PM Mar 26th, 2012



_______________________________________________________________________________________________
                 Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                              Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                         http://www.prodmgmttalk.com/ 5
Transcript from March 26, 2012: Global Product Management Talk
                     Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                     The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

ProdMgmtTalk Q2 How do you see the way (your) children communicate different now than children did 5-years
ago?http://t.co/gDkeEAQj #prodmgmttalk -4:20 PM Mar 26th, 2012

ProdMgmtTalk We now have our speaker connected via telephone landline - discussing how conversations have
changed w/friends for teens #prodmgmttalk -4:21 PM Mar 26th, 2012

brainmates A2: We all generally talk less but we type, we SMS, email #prodmgmttalk -4:21 PM Mar 26th, 2012

ProdMgmtTalk A2 Teens today text more than talk - the telephone is obsolete for today's teens
says @LCatRandall #prodmgmttalk -4:22 PM Mar 26th, 2012

ProdMgmtTalk @LCatRandall discussing broadcast TV skipping commercials while adding live Twitter
feed #hashtags to share w/community #prodmgmttalk -4:23 PM Mar 26th, 2012

nickcoster For our 3 year old there is often an expectation that other person can SEE them over the phone due to iPad
skype and webcam. #prodmgmttalk -4:23 PM Mar 26th, 2012

brainmates We're communicating more but talking less#prodmgmttalk -4:23 PM Mar 26th, 2012

ProdMgmtTalk @brainmates says we're all communicating more via various mediums but perhaps talking
less... #prodmgmttalk -4:23 PM Mar 26th, 2012

KellyBurroughs Hi!Do you think the increase in communication channels can result in too much unfiltered information
for us to deal with? #prodmgmttalk -4:24 PM Mar 26th, 2012

nickcoster The balance of information flow has tipped. We now have more information available than we can
process.#prodmgmttalk -4:24 PM Mar 26th, 2012

brainmates @LCatRandall says a new skill we must have is data mining given the amnt of info that we have to deal
with#prodmgmttalk -4:25 PM Mar 26th, 2012

brainmates RT @nickcoster: The balance of information flow has tipped. We now have more information available than
we can process. #prodmgmttalk -4:25 PM Mar 26th, 2012

ProdMgmtTalk @KellyBurroughs Yes, says @LCatRandall relates to how our brain is changing - no longer believe set
by certain age...#prodmgmttalk -4:26 PM Mar 26th, 2012

ProdMgmtTalk Term is called "the Google Effect" on the brain -@KellyBurroughs we can't process all info - zero in
highlights & relevance #prodmgmttalk -4:27 PM Mar 26th, 2012

ProdMgmtTalk Q3 Do you find yourself using a search engine to call up information in every day social
conversation?http://t.co/gDkeEAQj #prodmgmttalk -4:27 PM Mar 26th, 2012

KellyBurroughs I also wonder sometimes how the lack of tone or emotion in online communication changes how we
process or use it... #prodmgmttalk -4:27 PM Mar 26th, 2012

brainmates Q3 Do you find yourself using a search engine to call up information in every day social
conversation? #prodmgmttalk -4:27 PM Mar 26th, 2012

ProdMgmtTalk RT @KellyBurroughs: I also wonder sometimes how lack of tone or emotion online communi changes
how we process or use it... #prodmgmttalk -4:28 PM Mar 26th, 2012

_______________________________________________________________________________________________
               Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                            Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 6
Transcript from March 26, 2012: Global Product Management Talk
                         Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                         The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

ProdMgmtTalk RT @cindyfsolomon YES! A3 I've become dependent on having internet connection to access my
previous knowledge....LOL... #prodmgmttalk -4:30 PM Mar 26th, 2012

KellyBurroughs A3-Yes, but worry about the accuracy of what is on the net sometimes ... #prodmgmttalk -4:30 PM Mar
26th, 2012

cindyfsolomon RT @KellyBurroughs: A3-Yes, but worry about the accuracy of what is on the net sometimes
... #prodmgmttalk -4:30 PM Mar 26th, 2012

LCatRandall @kellyburroughs http://t.co/wmSoNKTZ #ProdMgmtTalk -4:31 PM Mar 26th, 2012

ProdMgmtTalk @NickCoster not sure behavior has changed - used to access reference books - just change in
convenience factor online #prodmgmttalk -4:31 PM Mar 26th, 2012

smcgillen RT @ProdMgmtTalk: A2 Teens today text more than talk - the telephone is obsolete for today's teens
says @LCatRandall#prodmgmttalk -4:31 PM Mar 26th, 2012

ProdMgmtTalk Significant: @LCatRandall says its more than behavior changing - its actually altering our brain
(synapses?) responses #prodmgmttalk -4:32 PM Mar 26th, 2012

ProdMgmtTalk Welcome! @smcgillen @KellyBurroughs@johnnewbury_ #prodmgmttalk -4:35 PM Mar 26th, 2012

ProdMgmtTalk @LCatRandall says we reinforce connections in our brain the more we repeat behaviors - online
behavior affects brain activity #prodmgmttalk -4:36 PM Mar 26th, 2012

ProdMgmtTalk @NickCoster says we're replacing storage capability with access capability in the brain #prodmgmttalk -
4:36 PM Mar 26th, 2012

ProdMgmtTalk @NickCoster says we're selecting & filtering for our community of experts in the areas we're passionate
about w/o boundaries #prodmgmttalk -4:38 PM Mar 26th, 2012

ProdMgmtTalk Q5 Can you recall meeting someone online before in person and how quickly did you feel "close" to
them?http://t.co/gDkeEAQj #prodmgmttalk -4:38 PM Mar 26th, 2012

LCatRandall A5: b. The connection online first is strong from the beginning because we skip the “What do we have in
common” phase. #ProdMgmtTalk -4:40 PM Mar 26th, 2012

nickcoster The process of this brain change is not evolution but neural adaption (similar to addiction) #prodmgmttalk -
4:40 PM Mar 26th, 2012

ProdMgmtTalk A5 This is embedded evolutionary traits: cavemen banded together to survive & mistrusted strangers -
newcomers feared #prodmgmttalk -4:41 PM Mar 26th, 2012

ProdMgmtTalk RT @LCatRandall: A5: b.The connection online first strong from beginning; we skip the “What do we
have in common” phase. #prodmgmttalk -4:41 PM Mar 26th, 2012

ProdMgmtTalk RT @nickcoster: The process of this brain change is not evolution but neural adaption (similar to
addiction)#prodmgmttalk -4:41 PM Mar 26th, 2012

nickcoster Discussion is moving to my favourite topic of "trust". Trust is very hard to digitise and changes over
time.#prodmgmttalk -4:42 PM Mar 26th, 2012


_______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                        http://www.prodmgmttalk.com/ 7
Transcript from March 26, 2012: Global Product Management Talk
                     Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                     The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

cindyfsolomon RT @nickcoster: Discussion is moving to my favourite topic of "trust". Trust is very hard to digitise and
changes over time. #prodmgmttalk -4:42 PM Mar 26th, 2012

ProdMgmtTalk Thank you sponsor @AIPMM Attend Mar 30 webinar:http://t.co/P9QrScie Accelerate
your #prodmgmt career w/@the280group #prodmgmttalk -4:44 PM Mar 26th, 2012

nickcoster Trust is created (and destroyed) by behaviour over time. Trust is harder to establish online but once
established is the same #prodmgmttalk -4:45 PM Mar 26th, 2012

ProdMgmtTalk Anonymity of being online enabled people to live out enhanced fantasy...but moving toward more
openness & reality online #prodmgmttalk -4:46 PM Mar 26th, 2012

LCatRandall World of Warcraft ambush story: http://t.co/Jqg0wHvy #ProdMgmtTalk -4:46 PM Mar 26th, 2012

cindyfsolomon RT @LCatRandall: World of Warcraft ambush story: http://t.co/Jqg0wHvy #ProdMgmtTalk -4:46 PM Mar
26th, 2012

nickcoster Online communications can allow us to create multiple personas depending on the communities that we are
engaging with. #prodmgmttalk -4:47 PM Mar 26th, 2012

KellyBurroughs yes to catfish! #prodmgmttalk -4:47 PM Mar 26th, 2012

ProdMgmtTalk @LCatRandall discussing documentary "Cat Fish" must see! Re: documentary brothers filming process
of meeting online #prodmgmttalk -4:47 PM Mar 26th, 2012

cindyfsolomon RT @KellyBurroughs: yes to catfish! #prodmgmttalk-4:47 PM Mar 26th, 2012

KellyBurroughs and agreed - it is amazing... :) #prodmgmttalk -4:47 PM Mar 26th, 2012

LCatRandall Will we become more or less socially correct with online anonymity? http://t.co/3IdbWA8D
#ProdMgmtTalk -4:48 PM Mar 26th, 2012

nickcoster Eg WoW Persona, may be different to Facebook persona, different to Linked in Persona, different to at
home persona, etc. #prodmgmttalk -4:48 PM Mar 26th, 2012

ProdMgmtTalk RT @nickcoster: Eg WoW Persona, may be different to Fb persona, diff to Linkedin Persona, diff to
home persona, etc.#prodmgmttalk -4:49 PM Mar 26th, 2012

ProdMgmtTalk RT @CindyFSolomon disagreeing w/ability to maintain @NickCoster different personas online -
#prodmgmttalk-4:51 PM Mar 26th, 2012

ProdMgmtTalk Adrienne @brainmates speaking to we're becoming more human (more holistic) in our interactions -
#prodmgmttalk -4:52 PM Mar 26th, 2012

ProdMgmtTalk @NickCoster says if we're always public - we can never relax & let our guard down because we have
to constantly behave well #prodmgmttalk -4:53 PM Mar 26th, 2012

Brioneja @nickcoster I find that there is little overlap among my friends/contacts on FB, LI & TW. Interests are
different#prodmgmttalk -4:53 PM Mar 26th, 2012

ProdMgmtTalk What we consider "private" varies by generation as well as comfort level online says @LCatRandall -
evolutionary#prodmgmttalk -4:54 PM Mar 26th, 2012

_______________________________________________________________________________________________
               Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                            Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 8
Transcript from March 26, 2012: Global Product Management Talk
                         Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                         The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Brioneja @nickcoster so I tailor my postings on each network#prodmgmttalk -4:54 PM Mar 26th, 2012

cindyfsolomon RT @Brioneja: @nickcoster so I tailor my postings on each network #prodmgmttalk -4:55 PM Mar 26th, 2012

Brioneja @ProdMgmtTalk I think that a good rule of thumb is that anything you post on the internet will eventually
become public#prodmgmttalk -4:55 PM Mar 26th, 2012

ProdMgmtTalk RT @Brioneja: you're touching on "personal branding" in each community
says @LCatRandall #prodmgmttalk -4:55 PM Mar 26th, 2012

Brioneja @ProdMgmtTalk regardless of any privacy settings, so act accordingly #prodmgmttalk -4:56 PM Mar 26th, 2012

ProdMgmtTalk RT @Brioneja: @ProdMgmtTalk a good rule of thumb is that anything you post on the internet will
eventually become public #prodmgmttalk -4:56 PM Mar 26th, 2012

cindyfsolomon Reach a global audience of #prodmgmt with The Global Product Management Talk! #ProdMgmtTalk
http://t.co/XTteZ8AW -4:56 PM Mar 26th, 2012

cindyfsolomon Like #ProdMgmtTalk on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS
Recaps http://t.co/0YoiXgYs #svpcamp -4:56 PM Mar 26th, 2012

cindyfsolomon RT @Brioneja: @ProdMgmtTalk regardless of any privacy settings, so act accordingly #prodmgmttalk -
4:56 PM Mar 26th, 2012

ProdMgmtTalk Xobni - inbox spelled backwards for outlook enables info email behavior, contacts, links - aggregates
identities @NickCoster #prodmgmttalk -4:58 PM Mar 26th, 2012

KellyBurroughs I have to run now, thanks everyone :-)#prodmgmttalk -5:01 PM Mar 26th, 2012

ProdMgmtTalk Thanks for joining us @KellyBurroughs #prodmgmttalk -5:02 PM Mar 26th, 2012

ProdMgmtTalk Thank you so much @LCatRandall great to have @NickCoster & Adrienne @brainmates planning next
talk on neuroscience #prodmgmttalk -5:02 PM Mar 26th, 2012

LCatRandall Thank you so much for having me on the #ProdMgmtTalk podcast! What a fun conversation.
#ProdMgmtTalk-5:03 PM Mar 26th, 2012

cindyfsolomon RT @LCatRandall: Thank you so much for having me on the #ProdMgmtTalk podcast! What a fun
conversation.#ProdMgmtTalk -5:05 PM Mar 26th, 2012

ProdMgmtTalk Today's quickie stats: 125 tweets generated 180,174 impressions, reaching an audience of 14,579
followers #prodmgmttalk -5:06 PM Mar 26th, 2012


ProdMgmtTalk Bravo! @brioneja @stevekoss @lcatrandall@smcgillen @johnnewbury_
@nickcoster @kellyburroughs @brainmates @cindyfsolomon #prodmgmttalk -5:11 PM Mar 26th, 2012

ProdMgmtTalk Transcript of tweets available now:http://t.co/7yFYQalL Scroll to bottom and read up #prodmgmttalk-
5:12 PM Mar 26th, 2012

ProdMgmtTalk Speaker Schedule http://t.co/xJ9kLkSb Listen on iTunes http://t.co/j02YmpOL Follow
us: http://t.co/rgVn1HbN#prodmgmttalk -5:13 PM Mar 26th, 2012
_______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

 @prodmgmttalk #prodmgmttalk                                                                        http://www.prodmgmttalk.com/ 9
Transcript from March 26, 2012: Global Product Management Talk
                     Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall
                     The Evolution of Communication
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk RT @CindyFSolomon discussed @ProductCampSV#svpcamp w/ @brainmates in Australia
& @LCatRandall in St. Louis, MO #prodmgmttalk -5:15 PM Mar 26th, 2012

ProdMgmtTalk Accelerate Your Product Management Career!@AIPMM Webinar w/ @the280Group Brian
Lawley #prodmgmthttp://t.co/YK3a20qt #svpcamp #prodmgmttalk -5:16 PM Mar 26th, 2012

ProdMgmtTalk RT @nickcoster: For our 3 year old expectation that other person can SEE them over the phone due to
iPad skype and webcam. #prodmgmttalk -5:17 PM Mar 26th, 2012

ProdMgmtTalk Thank you for joining us with intriguing content@LCatRandall Please come back to continue discussion
re: brain alterations #prodmgmttalk -5:20 PM Mar 26th, 2012

chrisstroud RT @brainmates: We're communicating more but talking less #prodmgmttalk -5:46 PM Mar 26th, 2012

ProdMgmtTalk RT @chrisstroud: RT @brainmates: Were communicating more but talking less #prodmgmttalk -5:59
PM Mar 26th, 2012

ProdMgmtTalk @NickCoster Our speaker @LCatRandall referenced Paul Zak at beginning of talk: discusses trust at
Tedx http://t.co/gHHGhESM #prodmgmttalk -6:00 PM Mar 26th, 2012


Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming
webinars! Thank you Lynn Randall for SPEAKING today! Thank you @NickCoster & Adrienne @brainmates
for co-hosting!

Todays stats: 125 tweets generated 180,174 impressions, reaching an audience of 14,579 followers

Join us next week for: Lori Stewart, EVP of eThor.com and Founder at Awesome Foundation Calgary
Follow for Reminders! http://bit.ly/nbw9Yr



          Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.
   Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
         Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx
              Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98
                   Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe
                         Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6
For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,
we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk



_______________________________________________________________________________________________
               Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                            Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 10

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3/26/12 The Evolution of Communication w/ Lynn Randall @LCatRandall

  • 1. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Lynn Randall, Managing Partner, Randall Insights LLC, spoke at the weekly Global Product Management Talk on Twitter Monday, March 26, 2012 using the hashtag #prodmgmttalk Lynn says, "It's impossible to keep up with how quickly the world around us is changing. But, the wisdom of the Global Product Management Talk community is that they've invited me to explore with you how quickly the world INSIDE of us is changing. We're on the verge of seismic shift in how humans think, communicate, and engage. It's my hope that coming out of our chat on Twitter, we gain some awareness of the implications for business." INTRO The human brain is rapidly changing and re-shaping as a result of the internet. Human socialization is undergoing such a rapid evolution that we can no longer see it happening. Those of us who develop content to engage participation know this all too well because the old methods have failed. We've experimented and changed our approaches. The tools we now must use to communicate to reach the target audiences have become more sophisticated. Product marketers must construct relevant and compelling messaging about product benefits and values, or fail. Product Managers who can incorporate customer behavior into the design, features and overall function of the product will create users that love the product. Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/GTDT6P  Links: http://bit.ly/GK9xD1 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • 2. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ABOUT LYNN RANDALL As the head of Randall Insights, Lynn is passionate about helping her clients improve the performance of their content, meetings, and events. Her consulting practice has included all aspects of content strategy and developement, event design, implementation, and measurement, with special emphasis on: - cooking up the right recipe of virtual solutions to enhance a physical event - applying the lessons of neuroscience and macroergonomics to supercharge engagement - extracting the story from event data to provide a blueprint for action QUESTIONS DISCUSSED Q1 How is the way you communicate different now than 5-years ago? http://bit.ly/GK9xD1 #prodmgmttalk Q2 How do you see the way (your) children communicate different now than children did 5-years ago? http://bit.ly/GK9xD1 #prodmgmttalk Q3 Do you find yourself using a search engine to call up information in every day social conversation? http://bit.ly/GK9xD1 #prodmgmttalk Q4 Do you use a search engine during a business meeting to call up information that you might have remembered off the top of your head 5 years ago? http://bit.ly/GK9xD1 #prodmgmttalk Q5 Can you recall meeting someone online before in person and how quickly did you feel "close" to them? http://bit.ly/GK9xD1 #prodmgmttalk Q6 How did (the above) compare to people you've met offline and how quickly you felt "close" to them? http://bit.ly/GK9xD1 #prodmgmttalk Q7 What is your visceral (gut emotional) reaction to a lengthy written article? http://bit.ly/GK9xD1 #prodmgmttalk Q8 What is your visceral (gut emotional) reaction to a slide full of type while someone is talking? http://bit.ly/GK9xD1 #prodmgmttalk Q9 What is your visceral (gut emotional) reaction to an evocative photo or visual image? http://bit.ly/GK9xD1 #prodmgmttalk Q10 Do you get bored or lose interest in more than 140 characters? http://bit.ly/GK9xD1 #prodmgmttalk TWEET CHRONOLOGY Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 http://bit.ly/nnkOjG Thank you @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • 3. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr saurabh_In RT @cindyfsolomon: RT @ProdMgmtTalk: Thank-you @AIPMM for sponsoring weekly #prodmgmttalk #svpcamp -2:09 PM Mar 24th, 2012 cindyfsolomon RT @wakot: Will check out #prodmgmttalk podcasts from @cindyfsolomon. I'm waiting for her session to start at#svpcamp -7:37 PM Mar 24th, 2012 cindyfsolomon Accelerate Your Product Management Career!@AIPMM Webinar w/ @the280Group Brian Lawley #prodmgmthttp://t.co/wBCRvUZT #svpcamp #prodmgmttalk -3:59 PM Mar 25th, 2012 ProdMgmtTalk Product Camps started by @RichMironov now worldwide phenomenon! Global Map of #PCamps!http://t.co/ibRxlov2 #prodmgmt #prodmgmttalk #svpcamp -11:05 AM Mar 26th, 2012 ProdMgmtTalk Today! How Evolution of Communication Affects Customer Experience w/ @LCatRandall http://t.co/Tv9ue87Q #ProdMgmtTalk #prodmgmt #svpcamp -11:09 AM Mar 26th, 2012 cindyfsolomon @rjs Love to talk #prodmgmt & manifestos! Collected chronology from GNU & Agile http://t.co/uH0afl9R #prodmgmttalk -12:20 PM Mar 26th, 2012 ProdMgmtTalk Help! Next week's #prodmgmttalk speaker@bfgmartin recovering from hospital - Pls fill his shoes #prodmgmt#svpcamp http://t.co/EAKZVUmu -12:23 PM Mar 26th, 2012 ProdMgmtTalk RT @cindyfsolomon Background for my session: DEBATE! Does #prodmgmt Need a Body of Knowledge? http://t.co/jsiIMhtT #prodmgmttalk #svpcamp -12:26 PM Mar 26th, 2012 ProdMgmtTalk Q1 How is the way you communicate different now than 5-years ago? http://t.co/gDkeEAQj #prodmgmttalkhttp://t.co/95aooMGG -12:51 PM Mar 26th, 2012 SteveKoss A1 are we actually have less real, value-add conversations today caused by too many look down moments at the phone? #prodmgmttalk -12:55 PM Mar 26th, 2012 ProdMgmtTalk @SteveKoss Thank you for answering Q1 - we will include you in the real time audio discussion http://t.co/Tv9ue87Q#prodmgmttalk -1:12 PM Mar 26th, 2012 ProdMgmtTalk Going over mechanics for today's talk w/@LCatRandall re: Evolution of Communication w/ Lynn Randallhttp://t.co/RdfjwaO5 #prodmgmttalk -1:13 PM Mar 26th, 2012 LCatRandall @ProdMgmtTalk Very Excited for our Evolution of Communication today at 3PM PDT #prodmgmttalk - 1:14 PM Mar 26th, 2012 cindyfsolomon Yeah! RT @LCatRandall: @ProdMgmtTalk Very Excited for our Evolution of Communication today at 3PM PDT#prodmgmttalk -1:15 PM Mar 26th, 2012 KellyBurroughs MT @ProdMgmtTalk Evolution of Communication w/@LCatRandall http://t.co/pysjh5Q3 #prodmgmttalk << Sounds great, hope to attend -1:28 PM Mar 26th, 2012 cindyfsolomon @SteveKoss Hi Steve! Would you like to co-host today's #prodmgmttalk ? We record from Skype in 2.5 hours@cindyfsolomon -1:30 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • 4. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr LCatRandall Thanks @KellyBurroughs! Hope to see you back at 4PM PDT/6PM CDT/7PM EDT http://t.co/PrkrhXsf #prodmgmttalk#eventprofs -1:30 PM Mar 26th, 2012 ProdMgmtTalk RT @KellyBurroughs Evolution of Communication w/@LCatRandall http://t.co/RdfjwaO5 << Sounds great, hope to attend #prodmgmttalk -1:30 PM Mar 26th, 2012 SteveKoss Thank you for considering me @cindyfsolomon to host#prodmgmttalk today, however I will be in the pasture rounding up livestock =) -1:42 PM Mar 26th, 2012 ProdMgmtTalk #ProdMgmtTalk Live Broadcast: Lynn Randall 03/26 | Blog Talk Radio Call in (323) 927- 2957 http://t.co/Tv9ue87Q#prodmg…http://t.co/g9Yltloi -2:39 PM Mar 26th, 2012 johnnewbury_ 5 years ago, any document we received electronically got printed off. Today, any document in print gets scanned asap. #prodmgmttalk -3:27 PM Mar 26th, 2012 ProdMgmtTalk #ProdMgmtTalk Evolution of Communication w/ Lynn Randall @LCatRandall w/ @CindyFSolomon & @brainmates http://t.co/Tv9ue87Q #prodmgmt -3:28 PM Mar 26th, 2012 ProdMgmtTalk RT @johnnewbury_: 5 yrs ago, any document we received electronically got printed off. Today, print document gets scanned asap. #prodmgmttalk -3:34 PM Mar 26th, 2012 johnnewbury_ Search has rapidly become an integral part of daily comms. Forcing change in the way we think, behave and interact#prodmgmttalk -3:38 PM Mar 26th, 2012 cindyfsolomon My followers: Join me #ProdMgmtTalk starts in 20 mins: Evolution of Communication w/ Lynn Randall @LCatRandallhttp://t.co/6cpTl8AZ -3:41 PM Mar 26th, 2012 johnnewbury_ Biggest change in comms is the speed - how quickly we can find info, how quickly we can share it, how quickly we lose interest #prodmgmttalk -3:43 PM Mar 26th, 2012 cindyfsolomon Join Global Product Management Talk community!http://t.co/b3WFJIIS #prodmgmttalk -3:46 PM Mar 26th, 2012 johnnewbury_ RT @cindyfsolomon: Join Global Product Management Talk community! http://t.co/b3WFJIIS #prodmgmttalk-3:46 PM Mar 26th, 2012 cindyfsolomon Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O #ProdMgmtTalk #svpcamp #prodmgmt -3:51 PM Mar 26th, 2012 cindyfsolomon Learn How to participate in Socratic Twitter Talk via #ProdMgmtTalk Global #ProdMgmt Talk http://t.co/nV2DZflo#svpcamp -3:51 PM Mar 26th, 2012 cindyfsolomon #ProdMgmtTalk weekly #svpcamp Socratic discussion pre-posted questions w/ audio of thought leader & co-hosts commenting http://t.co/4BvWTZjE -3:51 PM Mar 26th, 2012 cindyfsolomon Reach a global audience of #prodmgmt with The Global Product Management Talk! #ProdMgmtTalkhttp://t.co/XTteZ8AW -3:56 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • 5. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Today's questions are also posted here:http://t.co/lF8dcM4D The Evolution of Communication w/ Lynn Randall @LCatRandall #prodmgmttalk -3:57 PM Mar 26th, 2012 nickcoster Getting ready for today's global product management talk. Shusshuing the @brainmates office team. #prodmgmttalk -3:59 PM Mar 26th, 2012 cindyfsolomon Intro today's speaker: Lynn Randall @LCatRandallcooking up the right recipe of virtual solutions to enhance a physical event #prodmgmttalk -4:01 PM Mar 26th, 2012 ProdMgmtTalk RT @nickcoster: Getting ready for todays global product management talk. Shusshuing the @brainmates office team. #prodmgmttalk -4:07 PM Mar 26th, 2012 ProdMgmtTalk RT @johnnewbury_: Biggest change in comms is the speed - how quickly we can find info, share it, how quickly we lose interest #prodmgmttalk -4:07 PM Mar 26th, 2012 ProdMgmtTalk @LCatRandall discussing study of brain processing online connection as if it were real physical connection Paul Zack "Dr. Love #prodmgmttalk -4:09 PM Mar 26th, 2012 nickcoster Geography is no longer a barrier to communication except as it relates to timezones. #prodmgmttalk -4:10 PM Mar 26th, 2012 cindyfsolomon RT @nickcoster: Geography is no longer a barrier to communication except as it relates to timezones. #prodmgmttalk-4:10 PM Mar 26th, 2012 ProdMgmtTalk We lost our speaker from Skype connection momentarily @LCatRandall waiting for connection while we talk w/@brainmates #prodmgmttalk -4:11 PM Mar 26th, 2012 ProdMgmtTalk RT @cindyfsolomon: Intro todays speaker:@LCatRandall cooking up right recipe of virtual solutions to enhance a physical event #prodmgmttalk -4:11 PM Mar 26th, 2012 nickcoster Q1 How is the way you communicate different now than 5-years ago? #prodmgmttalk -4:12 PM Mar 26th, 2012 ProdMgmtTalk Q1 How is the way you communicate different now than 5-years ago? http://t.co/gDkeEAQj #prodmgmttalk -4:13 PM Mar 26th, 2012 ProdMgmtTalk If your internet has gone done - you can call into the program GUEST CALL-IN (323) 927- 2957 #prodmgmttalk -4:13 PM Mar 26th, 2012 LCatRandall A1: a. We’ve all become more concise. We’ve been trained to make our points in 140 characters or less.#ProdMgmtTalk -4:19 PM Mar 26th, 2012 brainmates A1: Communication through tech has increased substantially over last 5 yrs. Its all encompassing #prodmgmt#prodmgmttalk -4:19 PM Mar 26th, 2012 cindyfsolomon RT @brainmates: A1: Communication through tech has increased substantially over last 5 yrs. Its all encompassing#prodmgmt #prodmgmttalk -4:19 PM Mar 26th, 2012 nickcoster In the last 5 years the smart phone has changed the ease of communication. We can tweet, email, skype or even call#prodmgmttalk -4:20 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • 6. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Q2 How do you see the way (your) children communicate different now than children did 5-years ago?http://t.co/gDkeEAQj #prodmgmttalk -4:20 PM Mar 26th, 2012 ProdMgmtTalk We now have our speaker connected via telephone landline - discussing how conversations have changed w/friends for teens #prodmgmttalk -4:21 PM Mar 26th, 2012 brainmates A2: We all generally talk less but we type, we SMS, email #prodmgmttalk -4:21 PM Mar 26th, 2012 ProdMgmtTalk A2 Teens today text more than talk - the telephone is obsolete for today's teens says @LCatRandall #prodmgmttalk -4:22 PM Mar 26th, 2012 ProdMgmtTalk @LCatRandall discussing broadcast TV skipping commercials while adding live Twitter feed #hashtags to share w/community #prodmgmttalk -4:23 PM Mar 26th, 2012 nickcoster For our 3 year old there is often an expectation that other person can SEE them over the phone due to iPad skype and webcam. #prodmgmttalk -4:23 PM Mar 26th, 2012 brainmates We're communicating more but talking less#prodmgmttalk -4:23 PM Mar 26th, 2012 ProdMgmtTalk @brainmates says we're all communicating more via various mediums but perhaps talking less... #prodmgmttalk -4:23 PM Mar 26th, 2012 KellyBurroughs Hi!Do you think the increase in communication channels can result in too much unfiltered information for us to deal with? #prodmgmttalk -4:24 PM Mar 26th, 2012 nickcoster The balance of information flow has tipped. We now have more information available than we can process.#prodmgmttalk -4:24 PM Mar 26th, 2012 brainmates @LCatRandall says a new skill we must have is data mining given the amnt of info that we have to deal with#prodmgmttalk -4:25 PM Mar 26th, 2012 brainmates RT @nickcoster: The balance of information flow has tipped. We now have more information available than we can process. #prodmgmttalk -4:25 PM Mar 26th, 2012 ProdMgmtTalk @KellyBurroughs Yes, says @LCatRandall relates to how our brain is changing - no longer believe set by certain age...#prodmgmttalk -4:26 PM Mar 26th, 2012 ProdMgmtTalk Term is called "the Google Effect" on the brain -@KellyBurroughs we can't process all info - zero in highlights & relevance #prodmgmttalk -4:27 PM Mar 26th, 2012 ProdMgmtTalk Q3 Do you find yourself using a search engine to call up information in every day social conversation?http://t.co/gDkeEAQj #prodmgmttalk -4:27 PM Mar 26th, 2012 KellyBurroughs I also wonder sometimes how the lack of tone or emotion in online communication changes how we process or use it... #prodmgmttalk -4:27 PM Mar 26th, 2012 brainmates Q3 Do you find yourself using a search engine to call up information in every day social conversation? #prodmgmttalk -4:27 PM Mar 26th, 2012 ProdMgmtTalk RT @KellyBurroughs: I also wonder sometimes how lack of tone or emotion online communi changes how we process or use it... #prodmgmttalk -4:28 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • 7. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk RT @cindyfsolomon YES! A3 I've become dependent on having internet connection to access my previous knowledge....LOL... #prodmgmttalk -4:30 PM Mar 26th, 2012 KellyBurroughs A3-Yes, but worry about the accuracy of what is on the net sometimes ... #prodmgmttalk -4:30 PM Mar 26th, 2012 cindyfsolomon RT @KellyBurroughs: A3-Yes, but worry about the accuracy of what is on the net sometimes ... #prodmgmttalk -4:30 PM Mar 26th, 2012 LCatRandall @kellyburroughs http://t.co/wmSoNKTZ #ProdMgmtTalk -4:31 PM Mar 26th, 2012 ProdMgmtTalk @NickCoster not sure behavior has changed - used to access reference books - just change in convenience factor online #prodmgmttalk -4:31 PM Mar 26th, 2012 smcgillen RT @ProdMgmtTalk: A2 Teens today text more than talk - the telephone is obsolete for today's teens says @LCatRandall#prodmgmttalk -4:31 PM Mar 26th, 2012 ProdMgmtTalk Significant: @LCatRandall says its more than behavior changing - its actually altering our brain (synapses?) responses #prodmgmttalk -4:32 PM Mar 26th, 2012 ProdMgmtTalk Welcome! @smcgillen @KellyBurroughs@johnnewbury_ #prodmgmttalk -4:35 PM Mar 26th, 2012 ProdMgmtTalk @LCatRandall says we reinforce connections in our brain the more we repeat behaviors - online behavior affects brain activity #prodmgmttalk -4:36 PM Mar 26th, 2012 ProdMgmtTalk @NickCoster says we're replacing storage capability with access capability in the brain #prodmgmttalk - 4:36 PM Mar 26th, 2012 ProdMgmtTalk @NickCoster says we're selecting & filtering for our community of experts in the areas we're passionate about w/o boundaries #prodmgmttalk -4:38 PM Mar 26th, 2012 ProdMgmtTalk Q5 Can you recall meeting someone online before in person and how quickly did you feel "close" to them?http://t.co/gDkeEAQj #prodmgmttalk -4:38 PM Mar 26th, 2012 LCatRandall A5: b. The connection online first is strong from the beginning because we skip the “What do we have in common” phase. #ProdMgmtTalk -4:40 PM Mar 26th, 2012 nickcoster The process of this brain change is not evolution but neural adaption (similar to addiction) #prodmgmttalk - 4:40 PM Mar 26th, 2012 ProdMgmtTalk A5 This is embedded evolutionary traits: cavemen banded together to survive & mistrusted strangers - newcomers feared #prodmgmttalk -4:41 PM Mar 26th, 2012 ProdMgmtTalk RT @LCatRandall: A5: b.The connection online first strong from beginning; we skip the “What do we have in common” phase. #prodmgmttalk -4:41 PM Mar 26th, 2012 ProdMgmtTalk RT @nickcoster: The process of this brain change is not evolution but neural adaption (similar to addiction)#prodmgmttalk -4:41 PM Mar 26th, 2012 nickcoster Discussion is moving to my favourite topic of "trust". Trust is very hard to digitise and changes over time.#prodmgmttalk -4:42 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • 8. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon RT @nickcoster: Discussion is moving to my favourite topic of "trust". Trust is very hard to digitise and changes over time. #prodmgmttalk -4:42 PM Mar 26th, 2012 ProdMgmtTalk Thank you sponsor @AIPMM Attend Mar 30 webinar:http://t.co/P9QrScie Accelerate your #prodmgmt career w/@the280group #prodmgmttalk -4:44 PM Mar 26th, 2012 nickcoster Trust is created (and destroyed) by behaviour over time. Trust is harder to establish online but once established is the same #prodmgmttalk -4:45 PM Mar 26th, 2012 ProdMgmtTalk Anonymity of being online enabled people to live out enhanced fantasy...but moving toward more openness & reality online #prodmgmttalk -4:46 PM Mar 26th, 2012 LCatRandall World of Warcraft ambush story: http://t.co/Jqg0wHvy #ProdMgmtTalk -4:46 PM Mar 26th, 2012 cindyfsolomon RT @LCatRandall: World of Warcraft ambush story: http://t.co/Jqg0wHvy #ProdMgmtTalk -4:46 PM Mar 26th, 2012 nickcoster Online communications can allow us to create multiple personas depending on the communities that we are engaging with. #prodmgmttalk -4:47 PM Mar 26th, 2012 KellyBurroughs yes to catfish! #prodmgmttalk -4:47 PM Mar 26th, 2012 ProdMgmtTalk @LCatRandall discussing documentary "Cat Fish" must see! Re: documentary brothers filming process of meeting online #prodmgmttalk -4:47 PM Mar 26th, 2012 cindyfsolomon RT @KellyBurroughs: yes to catfish! #prodmgmttalk-4:47 PM Mar 26th, 2012 KellyBurroughs and agreed - it is amazing... :) #prodmgmttalk -4:47 PM Mar 26th, 2012 LCatRandall Will we become more or less socially correct with online anonymity? http://t.co/3IdbWA8D #ProdMgmtTalk -4:48 PM Mar 26th, 2012 nickcoster Eg WoW Persona, may be different to Facebook persona, different to Linked in Persona, different to at home persona, etc. #prodmgmttalk -4:48 PM Mar 26th, 2012 ProdMgmtTalk RT @nickcoster: Eg WoW Persona, may be different to Fb persona, diff to Linkedin Persona, diff to home persona, etc.#prodmgmttalk -4:49 PM Mar 26th, 2012 ProdMgmtTalk RT @CindyFSolomon disagreeing w/ability to maintain @NickCoster different personas online - #prodmgmttalk-4:51 PM Mar 26th, 2012 ProdMgmtTalk Adrienne @brainmates speaking to we're becoming more human (more holistic) in our interactions - #prodmgmttalk -4:52 PM Mar 26th, 2012 ProdMgmtTalk @NickCoster says if we're always public - we can never relax & let our guard down because we have to constantly behave well #prodmgmttalk -4:53 PM Mar 26th, 2012 Brioneja @nickcoster I find that there is little overlap among my friends/contacts on FB, LI & TW. Interests are different#prodmgmttalk -4:53 PM Mar 26th, 2012 ProdMgmtTalk What we consider "private" varies by generation as well as comfort level online says @LCatRandall - evolutionary#prodmgmttalk -4:54 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • 9. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Brioneja @nickcoster so I tailor my postings on each network#prodmgmttalk -4:54 PM Mar 26th, 2012 cindyfsolomon RT @Brioneja: @nickcoster so I tailor my postings on each network #prodmgmttalk -4:55 PM Mar 26th, 2012 Brioneja @ProdMgmtTalk I think that a good rule of thumb is that anything you post on the internet will eventually become public#prodmgmttalk -4:55 PM Mar 26th, 2012 ProdMgmtTalk RT @Brioneja: you're touching on "personal branding" in each community says @LCatRandall #prodmgmttalk -4:55 PM Mar 26th, 2012 Brioneja @ProdMgmtTalk regardless of any privacy settings, so act accordingly #prodmgmttalk -4:56 PM Mar 26th, 2012 ProdMgmtTalk RT @Brioneja: @ProdMgmtTalk a good rule of thumb is that anything you post on the internet will eventually become public #prodmgmttalk -4:56 PM Mar 26th, 2012 cindyfsolomon Reach a global audience of #prodmgmt with The Global Product Management Talk! #ProdMgmtTalk http://t.co/XTteZ8AW -4:56 PM Mar 26th, 2012 cindyfsolomon Like #ProdMgmtTalk on Facebook http://t.co/jndhbMx8 Join Us on LinkedIn http://t.co/b3WFJIIS Recaps http://t.co/0YoiXgYs #svpcamp -4:56 PM Mar 26th, 2012 cindyfsolomon RT @Brioneja: @ProdMgmtTalk regardless of any privacy settings, so act accordingly #prodmgmttalk - 4:56 PM Mar 26th, 2012 ProdMgmtTalk Xobni - inbox spelled backwards for outlook enables info email behavior, contacts, links - aggregates identities @NickCoster #prodmgmttalk -4:58 PM Mar 26th, 2012 KellyBurroughs I have to run now, thanks everyone :-)#prodmgmttalk -5:01 PM Mar 26th, 2012 ProdMgmtTalk Thanks for joining us @KellyBurroughs #prodmgmttalk -5:02 PM Mar 26th, 2012 ProdMgmtTalk Thank you so much @LCatRandall great to have @NickCoster & Adrienne @brainmates planning next talk on neuroscience #prodmgmttalk -5:02 PM Mar 26th, 2012 LCatRandall Thank you so much for having me on the #ProdMgmtTalk podcast! What a fun conversation. #ProdMgmtTalk-5:03 PM Mar 26th, 2012 cindyfsolomon RT @LCatRandall: Thank you so much for having me on the #ProdMgmtTalk podcast! What a fun conversation.#ProdMgmtTalk -5:05 PM Mar 26th, 2012 ProdMgmtTalk Today's quickie stats: 125 tweets generated 180,174 impressions, reaching an audience of 14,579 followers #prodmgmttalk -5:06 PM Mar 26th, 2012 ProdMgmtTalk Bravo! @brioneja @stevekoss @lcatrandall@smcgillen @johnnewbury_ @nickcoster @kellyburroughs @brainmates @cindyfsolomon #prodmgmttalk -5:11 PM Mar 26th, 2012 ProdMgmtTalk Transcript of tweets available now:http://t.co/7yFYQalL Scroll to bottom and read up #prodmgmttalk- 5:12 PM Mar 26th, 2012 ProdMgmtTalk Speaker Schedule http://t.co/xJ9kLkSb Listen on iTunes http://t.co/j02YmpOL Follow us: http://t.co/rgVn1HbN#prodmgmttalk -5:13 PM Mar 26th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • 10. Transcript from March 26, 2012: Global Product Management Talk Lynn Randall, Managing Partner, Randall Insights LLC @LCatRandall The Evolution of Communication MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk RT @CindyFSolomon discussed @ProductCampSV#svpcamp w/ @brainmates in Australia & @LCatRandall in St. Louis, MO #prodmgmttalk -5:15 PM Mar 26th, 2012 ProdMgmtTalk Accelerate Your Product Management Career!@AIPMM Webinar w/ @the280Group Brian Lawley #prodmgmthttp://t.co/YK3a20qt #svpcamp #prodmgmttalk -5:16 PM Mar 26th, 2012 ProdMgmtTalk RT @nickcoster: For our 3 year old expectation that other person can SEE them over the phone due to iPad skype and webcam. #prodmgmttalk -5:17 PM Mar 26th, 2012 ProdMgmtTalk Thank you for joining us with intriguing content@LCatRandall Please come back to continue discussion re: brain alterations #prodmgmttalk -5:20 PM Mar 26th, 2012 chrisstroud RT @brainmates: We're communicating more but talking less #prodmgmttalk -5:46 PM Mar 26th, 2012 ProdMgmtTalk RT @chrisstroud: RT @brainmates: Were communicating more but talking less #prodmgmttalk -5:59 PM Mar 26th, 2012 ProdMgmtTalk @NickCoster Our speaker @LCatRandall referenced Paul Zak at beginning of talk: discusses trust at Tedx http://t.co/gHHGhESM #prodmgmttalk -6:00 PM Mar 26th, 2012 Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming webinars! Thank you Lynn Randall for SPEAKING today! Thank you @NickCoster & Adrienne @brainmates for co-hosting! Todays stats: 125 tweets generated 180,174 impressions, reaching an audience of 14,579 followers Join us next week for: Lori Stewart, EVP of eThor.com and Founder at Awesome Foundation Calgary Follow for Reminders! http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10