Le Maghreb:
une plateforme compétitive pour
l’internationalisation de ses entreprises
Investissement Tunisien au Maroc

Hi...
2

Coficab au Maroc
Objectifs

3

Consolider la dimension internationale de Coficab déjà présente en
Tunisie et au Portugal
Améliorer le posit...
Coficab au Maroc
Coficab Maroc
Localisation : Tanger /TFZ
Création : 2001
Entrée en production : 2002
Construction et inst...
Conditions de l’investissement

Soutien efficace de la structure de la TFZ (Tanger Free
Zone)
Soutien efficace des autorit...
Retombées?

6

Doper notre croissance au Maroc ainsi qu’en Tunisie et au Portugal
2000: exportation de Tunisie vers le Mar...
Coficab

7

Activité: Câble Automobile

Créée en 1992

2000 employés

2ème mondial avec une part de marché
de 13%.
Coficab...
Présence Mondiale


Sites de
Production
Tunisie (2)
Portugal
Maroc (2)
Romania (2)

8




Centres de
Distribution

Cent...
Merci de votre attention.
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Le Maghreb, une plateforme compétitive pour l’internationalisation de ses entreprises par Hichem ELLOUMI - Forum UME 2014

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Présentation de M. Hichem ELLOUMI, Président COFICAB sur 'Le Maghreb, une plateforme compétitive pour l’internationalisation de ses entreprises' , Investissement Tunisien au Maroc, lors du Forum des Entrepreneurs Maghrébins 2014, 17/18 Février à Marrakech.

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  • Timing: 3 minutes Key Points:Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline.Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love.Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools. Script:From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline.Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love.We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features. Additional Information:“Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx“Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx
  • Timing: 3 minutes Key Points:Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline.Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love.Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools. Script:From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline.Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love.We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features. Additional Information:“Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx“Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx
  • Timing: 3 minutes Key Points:Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline.Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love.Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools. Script:From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline.Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love.We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features. Additional Information:“Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx“Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx
  • Le Maghreb, une plateforme compétitive pour l’internationalisation de ses entreprises par Hichem ELLOUMI - Forum UME 2014

    1. 1. Le Maghreb: une plateforme compétitive pour l’internationalisation de ses entreprises Investissement Tunisien au Maroc Hichem ELLOUMI, Président COFICAB Marrakech, 18 Février 2014
    2. 2. 2 Coficab au Maroc
    3. 3. Objectifs 3 Consolider la dimension internationale de Coficab déjà présente en Tunisie et au Portugal Améliorer le positionnement géographique de Coficab en couvrant la Péninsule Ibérique et l’Afrique du Nord. Accompagner ses clients internationaux aux Maroc et renforcer la dynamique de coopération avec eux. Atteindre de nouveaux paliers de croissance grâce aux contrats signés et au potentiel du marché. Répondre aux exigences de l’automobile en termes de flux logistique très tendu (JIT, Kanban)
    4. 4. Coficab au Maroc Coficab Maroc Localisation : Tanger /TFZ Création : 2001 Entrée en production : 2002 Construction et installation de l’usine en 10 mois Coficab Kenitra Localisation : kenitra /AFZ Creation : 2012 Construction et installation de l’usine 10 mois Entrée en production : 2013 4
    5. 5. Conditions de l’investissement Soutien efficace de la structure de la TFZ (Tanger Free Zone) Soutien efficace des autorités nationales et régionales Le rôle des Walis a été essentiel Financement par des banques basées au Maroc Cadre incitatif stimulant l’investissement 5
    6. 6. Retombées? 6 Doper notre croissance au Maroc ainsi qu’en Tunisie et au Portugal 2000: exportation de Tunisie vers le Maroc 1 M€ 2013: ventes à partir du Maroc 200 M€ Introduction chez de nouveaux clients de renommée internationale présents au Maroc. Bénéficier d’un meilleur positionnement géographique et d’une dimension régionale Relancer la dynamique d’internationalisation et consolider la présence en Tunisie et au Portugal Bénéficier des synergies des trois sites pour améliorer la performance sur tous les plans (Industrie, Achats, Best Practices…)
    7. 7. Coficab 7 Activité: Câble Automobile Créée en 1992 2000 employés 2ème mondial avec une part de marché de 13%. Coficab Kenitra, Maroc 1er dans la région Europe & MENA avec une de part de marché de 41%
    8. 8. Présence Mondiale  Sites de Production Tunisie (2) Portugal Maroc (2) Romania (2) 8   Centres de Distribution Centres de R&D Tunisie Portugal Tunisie Maroc USA Macédoine
    9. 9. Merci de votre attention.

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