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Introduction to Mobile Monday Switzerland #40 - Mobile Context-Driven Marketing

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Introduction to Mobile Monday Switzerland's event #40 on Mobile Context-Driven Marketing.

Presented by Torsten Svensson & Peter Angelos on 27th Apr. 2015 in Zürich.

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Introduction to Mobile Monday Switzerland #40 - Mobile Context-Driven Marketing

  1. 1. MoMo CH #40 Mobile Marketing Zürich - April 27, 2015
  2. 2. About Mobile Monday Who? • 90 chapters organised around the world, started in Finland in 2000 • 200,000 mobile industry professionals, developers and influencers What? • Networking by organising events to share ideas, best practices and trends from global markets How? • Non-profit organisation (association) of volunteers When? • On the 1st Monday of the month (…and sometimes even during other weekdays :) ) Where? • Worldwide (Rio, Singapore, Miami, Sofia, Toronto, Copenhagen,…) • Switzerland (Zurich, Lausanne, Bern, Fribourg)
  3. 3. Who we are? What do we do? Join us! Interesting topics Events Evolve New members and contributors wanted!
  4. 4. Our Sponsors
  5. 5. Evening Sponsor
  6. 6. Agenda • 18:30 - Registration and welcome • 18:45 - Introductions to the evening • 19:00 - Evernote - Manuel Marquina, Evernote Business EMEA • 19:15 - Mindshare - Christian Vuithier, Director Digital • 19:30 - Mobile Marketing Netherlands - Richard Otto, Founder • 19:45 - Ericsson - Sanne Stijve - Senior Engagement Manager • 20:00 - Smartfactory - Roger Lüchinger, Founder • 20:15 - Tamedia - Rui de Freitas, Head of Realtime Advertising • 20:30 - Q & A • Apéro & networking
  7. 7. http://www.adweek.com/news/technology/mobile-ads-skyrocketed-76-2014-making-digital-advertising-50-billion-business-164222
  8. 8. Drivers & Enablers 1. Monetising opportunities 2. Demographics and preferences 3. Mobile is everywhere 4. IoT and Context aware technology 5. Programmatic software 6. Smarter, more educated users 7. Ubiquitous Cloud Services
  9. 9. Upcoming events from Mobile Monday • MoMo #41: Mobile Learning • MoMo #42: Future of Media/TV
  10. 10. Thank you - and see you soon again at another exciting MoMo CH event! http://www.mobilemonday.ch/

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