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Enabling
Location-Based Services
Mobile Monday # 40
27th April 2015
Sanne STIJVE
Mobile Broadband Practice
Ericsson Switze...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 2
Location-based services
Main Focus ar...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 3
SMPC: Serving Mobile
Positioning Cent...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 4
› Assisted Global Positioning System ...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 5
Positioning methods
› Serving cell (C...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 6
Spatial triggers
Use the mobile netwo...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 7
The Geofencing principle
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 8
The Geofencing principle
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 9
The Geofencing principle
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 10
Example - ANY phone enters
an area
›...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 11
Mobile advertising adoption
status
›...
Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 12
Ericsson’s LBS solution -
overview
E...
Mobile Monday Switzerland #40 - Ericsson presentation on Enabling Location-Based Services
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Mobile Monday Switzerland #40 - Ericsson presentation on Enabling Location-Based Services

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“Enabling Location-Based Services”
Presentation given by Sanne Stijve, Mobile Broadband Practice, Ericsson.

Mobile Monday Switzerland Event #40 on Mobile Context-Driven Marketing, 27th Apr 2015, Zürich.

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Mobile Monday Switzerland #40 - Ericsson presentation on Enabling Location-Based Services

  1. 1. Enabling Location-Based Services Mobile Monday # 40 27th April 2015 Sanne STIJVE Mobile Broadband Practice Ericsson Switzerland
  2. 2. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 2 Location-based services Main Focus areas Safety Security Proximity Marketing Families Enterprises Government LTE Mobile Broadband M2M Verticals What’s in it for operators? Monetize network assets to drive revenues Fulfill regulatory requirements Optimize customer experience
  3. 3. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 3 SMPC: Serving Mobile Positioning Centre GMPC: Gateway Mobile Positioning Centre MPC: GMPC + SMPC MPS: MPC + network features LBS: MPS + applications + terminals Location-based services Solution Architecture
  4. 4. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 4 › Assisted Global Positioning System (A-GPS) › UE-B Assisted Global Navigation Satellite System (A-GLONASS) › Cell Global Identity (CGI) › Cell Global Identity with Timing Advance (CGI/TA) › Enhanced Cell Global Identity (E-CGI) › Interface to Uplink Time Difference of Arrival (U-TDOA) › Cell Identity (Cell ID) › Cell ID with Round Trip Time (RTT) › Hybrid positioning (AGPS+RTT) › Cell Identity (CID) › Enhanced Cell Identity (ECID) › Observed Time Difference Of Arrival (OTDOA) Positioning methods Device: GSM: WCDMA: LTE:
  5. 5. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 5 Positioning methods › Serving cell (CGI/SAI/ECID) › Timing information (TA/RTT) BS1 BS2 BS3 d2 d1 e(1) e(3) e(3) GPS GPS GPS › Using ”triangulation” Observed Time Difference Of Arrival (OTDOA)
  6. 6. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 6 Spatial triggers Use the mobile network to passively retrieve handset locations feeding the entire ecosystem with relevant and timely location information
  7. 7. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 7 The Geofencing principle
  8. 8. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 8 The Geofencing principle
  9. 9. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 9 The Geofencing principle
  10. 10. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 10 Example - ANY phone enters an area › Makes it possible for an application to specify geographical areas as: – A circle – A polygon › Generates alerts when ANY phone enters the defined area
  11. 11. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 11 Mobile advertising adoption status › Privacy concerns causing lag in some markets › Operators in emerging countries more aggressive › Operators inserting themselves directly into the advertising ecosystems by offering access to valuable subscriber data Source: Infonetics 2013
  12. 12. Enabling Location Based Services | Public | © Ericsson AB 2015 | 2015-04-27 | Page 12 Ericsson’s LBS solution - overview End-to-end offering to capitalize on the growing demand for location-enhanced communication Supports 2G, 3G and 4G networks as well as a range of terminal-based methods such as e.g. Assisted GPS (A-GPS) Includes Mobile Positioning System (MPS), Geographic Information System (GIS), content & application middleware Regulatory requirements driving the development of new positioning methods

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