Competitive Intelligence & “Big Data“ – Information Monitoring, Analysis & Trend Detection in Real-Time
> how competitive intelligence can profit from knowledge Management & big data
> how to tackle information overload and analyze most different kinds of data from financial and market figures,
competitor and product information, news, scientific publications to social Media etc.
> possibilities and methods not only to manage knowledge but to gain insights and support decision making
> ways to prove the benefit of an investment in a ci tool for business
This presentation was held during the 2013 CiMi.CON Evolution Conference in Berlin, Germany
NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...
Competitive Intelligence and Big Data
1. The Quest for Information
Intelligently & faster: efficient information retrieval in
Competitive Intelligence
2. CID GmbH
• Digitization of Business Processes
since 1997
• Software Development based on
Microsoft .net
Pattern Science AG
• Research & Development on
Text Mining, Semantics &
Machine Learning since 2007
• Scientific Cooperations
CID Consulting GmbH
• Technology-focused Consulting
since 2008
• Implementation of
Knowledge Management and
Competitive Intelligence Processes
Hasselroth, Germany
• 150 Employees
• Founded 1997
Enterprise-ready
Software Solutions for
Efficient Processes
combined with
Innovative Research
and Development
Delivering Smart Answers
11. KNOWLEDGE
Appraisal Development Production
Actions &
Decisions
Skills
Expertise, Experience...
Information
Task
= Sum of actionable and
decision-supporting information
& skills (knowledge, experience,
expertise…) individuals use to
manage tasks and solve
problems.
KNOWLEDGE
14. Analyze, Edit,
Contextualize
Communicate
Appraisal Development Production
Collect
Product Development Process
What Peter does
1. Check state of internal development
2. Gather feedback from customers & service
3. Search for innovation of competitors
26. Global Player Medical Technology
7,100 unique sources
Market Research, Ad Spending
SharePoint, File Shares
100 - 500 documents per day
Example 3
27. Peter works with incomplete information
because he does not use many sources sufficiently.
a lot of work, amount to big, no trust …
because he does simply not know many sources.
Analyze, Edit, Contextualize Communicate
What Peter should change
Collect
29. Appraisal Development Production
Collect Communicate
Product Development Process
Analyze, Edit,
Contextualize
What Peter does
Read,
Summarize,
Combine,
…
Generate
Knowledge
30. Appraisal Development Production
Collect Communicate
Product Development Process
Analyze, Edit,
Contextualize
What Peter realizes soon
Peter can review only a
small amount of the available
information
37. Peter does not manage to
analyze information in full
recognize correlations
within different data
and combine these
Collect Communicate
What Peter should change
Analyze, Edit,
Contextualize
40. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Product Development Process
Communicate
As soon as a report is ready, its content is already outdated.
What Peter realizes soon
41. Peter does mostly not deliver up-to-date reports,
because the data at the
basis of his reports
changes continuosly
Collect
Analyze, Edit,
Contextualize
What Peter should change
Communicate
44. Crawler
Wolfsburg (Deutschland), 08.11.2006 – „Das
Präsidium des Board of Directorss der
Volkswagen AG und der Vorsitzende des
Board of Managerss, Herr Dr. Bernd
Pischetsrieder, haben sich einvernehmlich
über sein Ausscheiden zum 31.12.2006
verständigt.“
Diese kurze Mitteilung veröffentlichte der
VW-Enterprise gestern Abend über das
Ausscheiden seines Board of
Managerssvorsitzenden.
Nachfolger soll der jetzige Board of
Managersschef von Audi, Martin Winterkorn,
werden. Weitere Erklärungen gab die
Enterprisespitze zu dem Vorgang nicht ab.
Auch der größte Anteilseigner von VW, der
Sportwagenhersteller Porsche AG...
Crawling of relevant parts of a
website
Crawler
Centralized
Index
Internal Systems (SharePoint, CRM, DMS...)
Interfaces
CollectApproach: